Advertising

Samsung to Use Current TV's User-Generated Advertising Service to Promote New "Blue Earth" Phone

Current Media --the company founded by former vice president, Al Gore, and his business partner, Joel Hyatt, that operates Current TV, an interactive TV channel devoted to short-form informational programs, dubbed "pods," around 30% of which are contributed by viewers via its Web site (note: the channel, whose distribution partners include Comcast, Time Warner Cable, DirecTV, Dish Network, Verizon, AT&T, BSkyB, Virgin Media, and Sky Italia, also invites viewers to help determine its programming schedule...

Cablevision Signs Up High-Profile Brands for its New Optimum Select Interactive TV Advertising Service

--Unilever, Gillette, Century 21, Benjamin Moore Participate in Service's Launch
New York-area MSO, Cablevision , said Tuesday that its new interactive TV advertising service, Optimum Select ( see the article published on itvt.com, September 16th ), is proving popular with advertisers--attracting such brands as Unilever, Gillette, Century 21 (the retailer, not the real estate company) and Benjamin Moore, which are using it to provide samples, coupons and gift cards to viewers who interact with their ads. "We're extremely pleased by the initial response from leading...

MTS Allstream Launches Canada's First Whole-Home PVR Service

--Motorola Supplies du with IPTV Set-Tops Enabling Whole-Home PVR, Other Advanced Services
Manitoba Telecom Services-subsidiary, MTS Allstream , on Monday announced the launch of what it claims is Canada's first whole-home PVR service. According to the company, the service, which is offered on its Microsoft Mediaroom-powered IPTV platform, MTS Ultimate TV (available in Portage, La Prairie, Brandon and Winnipeg) for CAN$5:00 a month, allows users to record up to three programs at the same time and play back programs from any connected TV in the home, as...

News Round-Up

--Patent Application Casts Light on Apple's Multiplatform Video Plans
--BSkyB in OTT Deal with IP Vision
--Canoe to Have Canoe Advanced Advertising Platform (CAAP) in Place by Year's End
--Cox Unveils MyPrimetime VOD Service's Fall Line-Up
--Etilasat Acquires 16.6% Stake in SoftAtHome
--IFC Taps Ustream to Power Live Streaming Video of Monty Python Reunion
--Ooyala Launches Closed Captioning Support
--SeaChange to Focus on Three-Screen Video Delivery at Cable-Tec Expo
--Tim Hanlon to Leave Publicis Groupe
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: A new patent application from Apple , which has just been published by the US Patent & Trademark Office, suggests that the company is planning to expand its MobileMe service into video, according to an article in Patently Apple. "Generally speaking, Apple's patent relates to synchronizing media state across multiple devices," Patently Apple writes. "Specifically, the patent...

Channel 4 in Deal to Offer Full Complement of Catch-Up Programming on YouTube

--Will Sell Advertising for its Own Content, as well as for Some Non-Channel 4 Content
YouTube and UK terrestrial broadcaster, Channel 4 , announced last week that they have signed a content deal that will make full episodes of the latter's original programs available on-demand, free-of-charge, in the UK in the coming months. According to the parties, the deal will provide Channel 4 with additional ad inventory and reach (note: YouTube recently announced that it is serving over a billion video streams each day), and marks the first time that...

Comcast to Leave "TV Everywhere" Ad Placement Decisions to Programmers

At the VideoSchmooze event in New York City Tuesday evening, Comcast 's SVP of new media, Matt Strauss, said that the MSO will leave decisions about commercial placement in programming offered via On Demand Online, its implementation of the TV Everywhere distribution model, in the hands of programmers, according to a report by Todd Spangler in Multichannel News (note: the "TV Everywhere" model, which has long been championed by Time Warner and its chairman and...

Digitalsmiths Launches "TV Everywhere" Version of its Flagship VideoSense Product

--Forms New R&D Division, Digitalsmiths Labs
Multiscreen media analysis, operations and publishing technology provider, Digitalsmiths , on Wednesday launched a new version of its flagship VideoSense product that has been designed expressly to support the "TV Everywhere" content distribution model (note: the "TV Everywhere" model, which has long been championed by Time Warner and its chairman and CEO, Jeff Bewkes, seeks to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those...

Comcast Using BlackArrow's VOD Ad Insertion Technology in Jacksonville, Florida

Advanced advertising technology provider, BlackArrow , announced Tuesday that its VOD ad insertion platform has gone live with Comcast in Jacksonville, Florida . According to BlackArrow (whose investors include Comcast Interactive Capital), its Advanced Advertising System provides programmers and cable operators with a real-time, multiplatform campaign management and decision solution that enables them to run more timely and relevant ads in their VOD sessions. Traditionally, the company says, advertising campaigns in VOD content have had...

Gray Television in Interactive Online Video Advertising Deal with Mixpo

--Will Use Mixpo's Xspot Format to Extend its Local Advertisers' Campaigns to the Web
Interactive online video advertising technology provider, Mixpo , will today announce a deal with TV broadcast company, Gray Television (operates 36 TV stations, 17 of which are CBS affiliates, 10 of which are NBC affiliates, eight of which are ABC affiliates, and one of which is a Fox affiliate), which it says will bring interactive online video advertising capabilities to local TV advertisers in 30 markets across the US. According to Mixpo, Gray Television will...

Media Storm Launches Dedicated Interactive TV Division, BOLT

--Has Signed on WE tv, Food Network and MLB Network as Clients
Strategic media agency, Media Storm , on Wednesday announced the formation of a new division, called BOLT , that will be focused solely on developing and implementing advertising campaigns that use interactive TV, addressable advertising and VOD platforms. According to the company, the new division--which, like Media Storm will be based in New York City and South Norwalk, CT--will provide brand marketers with "best practice alternatives for using the television medium in non-traditional and more...

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