Advertising

France Telecom's Orange Launches Interactive TV Advertising on its IPTV Platform

France Telecom's Orange brand announced Wednesday that it has launched an interactive TV advertising service on its ADSL-based IPTV platform, following a successful trial with automaker, Citroen, last November that encompassed 100,000 French households. According to Orange, interactive TV advertising campaigns can now reach all of its approximately 2 million customers: on September 9th, for example, Citroen launched a system-wide interactive ad campaign on Orange's sport info channel to publicize its 90th anniversary; and, Orange...

SinglePoint Trumpets Success of its SingleBrand Ad Marketplace

--Service Is a Real-Time Mobile Ad Marketplace for Avails Generated by SMS-Driven Interactive TV
SinglePoint , a company which specializes in mobile-based interactive and participation TV, and which last year was chosen by NBC Universal to provide mobile interactive TV services across a broad range of its programming and channels, said Wednesday that its SingleBrand Ad Marketplace, which launched less than a year ago, is gaining significant momentum. According to the company, the total number of unique users for the service has reached 11 million, and SMS advertising has...

Interactive Video Company, Overlay.TV, to Focus Its Efforts Solely on its Ecommerce Platform

--Company Launched Overlay.TV for Retail in June
In a posting on its corporate blog, Monday, Overlay.TV , an Ottawa, Canada-based start-up that offers a platform which, among other things, allows users to add a layer of custom-designed, clickable content over broadband videos (note: for a detailed overview of Overlay.TV's platform, see the article published on itvt.com, October 2nd, 2008 ), announced that it has decided to focus its efforts on Overlay.TV for Retail, the interactive video commerce platform that it launched in...

Canoe Ventures in Interactive TV Advertising Partnership with VCU Brandcenter

--Establishes Scholarship Fund for VCU Brandcenter Students
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), last week announced the formation of a "Partnership for Innovation in Television Advertising" with the VCU Brandcenter, the graduate advertising and branding program of the School of Mass Communications at Virginia Commonwealth University. According to the company, the partnership is intended to support...

BT Teams with emuse, Canis Media on VOD Shopping Channel

UK incumbent telco, BT , has launched an on-demand shopping channel, called Vision Shopping and fronted by celebrity presenter, Gaby Roslin, on BT Vision, its Microsoft Mediaroom-powered, interactive TV-enabled hybrid IPTV service (note: the service is enabled via a hybrid set-top box that allows viewers to access linear channels from the UK's free-to-air digital terrestrial platform, Freeview, alongside IP-delivered on-demand and interactive content). The channel was built by and is hosted (on channel 960) by...

Cablevision to Launch Interactive TV Advertising Service, Optimum Select

New York-area MSO, Cablevision , on Wednesday announced the launch of a new interactive TV advertising service called Optimum Select . According to the company--which for some time now has offered interactive TV-enabled sponsored channels (customers for which include Disney, Mattel, the US Navy, and Bermuda Tourism-- see, for example, the article published on itvt.com, August 12th ), and which has also launched an addressable advertising service, based on technologies from Visible World, to around...

Norwegian Interactive TV Company, never.no, Upgrades its Dynamic Content Scheduler

--Enhances its ADS and Community TV Products, Powers Interactivity at Us Weekly Event
Norwegian interactive TV software company, never.no (note: for an example of an application powered by the company's technology, see the article published on itvt.com, July 1st ), announced Tuesday that it has added new functionality to its Dynamic Content Scheduler (DCS), a Microsoft Windows-based GUI for configuring, deploying and scheduling interactive automated TV graphics. According to the company, DCS 2.0, as the new version of the technology is called, is available for Vizrt, Harris RTX,...

Kudelski Executive Appointed to OpenTV's Board of Directors

--OpenTV Planning European Push for its Eclipse Ad Campaign Management Platform at IBC
In a regulatory filing earlier this week, interactive TV and advanced advertising technology provider, OpenTV , stated that it has appointed Alex Osadzinski , EVP and director of digital TV product at Kudelski , to its board of directors. Osadzinski is the third Kudelski executive currently on OpenTV's board: the others are Kudelski chairman, Andre Kudelski, and Pierre Roy, COO of Kudelski-subsidiary, Nagravision. Kudelski controls approximately 77% of the voting shares of OpenTV. Earlier this...

Suddenlink Deploys OpenTV's EclipsePlus Ad Campaign Management System

--System Will Manage Cable Operator's Central and Western US Ad Sales Operations
Interactive TV and advanced advertising technology provider, OpenTV , announced Tuesday that its OpenTV Eclipse ad campaign management platform has now gone live at Suddenlink Media , the advertising arm of top-10 cable operator, Suddenlink Communications. The Suddenlink deployment was originally announced in May by OpenTV CEO, Ben Bennett, during the company's Q1 earnings conference call ( see the article published on itvt.com, May 8th ). According to OpenTV, EclipsePlus will manage all Suddenlink's local...

MTV Networks, Target Partner on New Interactive Online Video Advertising Format, "The Scrubber"

MTV Networks and big-box retailer, Target , said Monday that they are partnering on a new interactive online video advertising format, called " The Scrubber ." According to the companies, The Scrubber--a custom video player that allows advertisers to insert brand or product icons into its playback timer--can be used to "tell a marketing story that unfolds over the course of the viewing experience," and is designed to be "interactive, contextually relevant and non-interruptive." The...

Pages