Advertising

New Interview with Freewheel.tv's Doug Knopper, New iTV Doctor Column and New Blog Posts

--Topics Include Managing Online Video Ad Inventory, Cross-Platform ITV Development, ITV on CI+
[itvt] has just published an in-depth interview with Doug Knopper , co-founder and co-CEO of Freewheel.tv , a provider of solutions for managing broadband video ad inventory. Knopper discusses, among other things, the solutions and services offered by his company; and how the company is evolving its offerings to meet the needs of an increasingly complex video advertising ecosystem. We have also just published the latest edition of Rick Howe 's column , The iTV...

CBS to Place Interactive Video Player in Entertainment Weekly Print Advertising Spread

--Player Is Based on Americhip's Video In Print (VIP) Technology
CBS on Wednesday unveiled plans to embed a "paper-thin" interactive video player in a print ad spread that will run in the fall TV preview issue of Entertainment Weekly (dated September 18th, and appears in stands September 11th). The so-called VIP ("video-in-print") player--which will be available in home-delivered copies of the magazine in the New York and Los Angeles markets--will be the centerpiece of "Monday to the Max," a co-branded ad campaign between CBS and...

SeaChange in Reseller Deal with RGB Networks for Digital Ad Insertion Solutions

--Says Deal Will Enable it to Offer Turnkey Advertising Solution for Small and Mid-Sized Operators
VOD, IPTV and advanced advertising technology provider, SeaChange International , announced Monday that it has signed a reseller agreement with network video processing specialist, RGB Networks, which it claims will create a "single source" for digital advertising solutions. According to the company, the deal allows it to resell RGB's high-density digital ad insertion products, including its Broadcast Network Processor and Modular Video Processor. Those products, the company says, together with its own SeaChange Spot automated...

Bravo Uses Two Different Kinds of Interactivity to Promote Flagship Reality Shows

--"Top Chef" Promoted via Interactive Storefront Casino, "Real Housewives" via Interactive Trivia Game
NBC Universal-owned cable channel, Bravo , is making use of two quite different forms of interactivity to promote its reality shows, " Top Chef " and " The Real Housewives of Atlanta ." The "Top Chef" promotion sees Bravo tapping Monster Media, a company that specializes in "storefront domination" advertising, as well as in advertising that responds to consumers' body movements, to create an interactive mock-casino display in the NBC Experience Store window in New...

AT&T Runs Co-Branded Pop-Up Ads on its U-verse IPTV Service

AT&T's Microsoft Mediaroom -powered IPTV Service, U-verse TV , last week began running pop-up ads that offer subscribers free Domino's pizza and a 2-liter bottle of coke, if they upgrade their subscription to include the Showtime premium programming service or AT&T's The Movie Package or U300 programming packages (which include Showtime channels). The ads, which invite viewers to call a toll-free number to upgrade their service and then go to http://www.dominosoffer.com to redeem a coupon,...

ExtendMedia Adds New Members to its Advertising Partner Program

Multiscreen video software solutions provider, ExtendMedia (note: the company recently launched a product called OpenCASE Publisher, which it bills as designed to help cable, telco, satellite, mobile and other video service distributors take advantage of the growing momentum of the "TV Everywhere" distribution model, by providing a platform for them to quickly build and deploy multiscreen video offerings-- see article published on itvt.com, August 4th ), said Tuesday that it has added several new members--including...

Comcast COO Burke: 25 Mil EBIF Homes Possible by Q4, Canoe to Begin Generating Revenue by 2010

In answer to a question from Bank of America/Merrill Lynch analyst, Jessica Reif-Cohen, during Comcast's second-quarter earnings conference call last week, Comcast COO Steve Burke , stated that the cable MSO's behind Canoe Ventures (i.e. Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), the company tasked with implementing the US cable industry's plans for interactive and addressable advertising, could have deployed EBIF to as many as 25 million homes by the fourth quarter,...

TiVo Enhances StopWatch Ratings Service with New "Pure Program Ratings" Metric

--Makes It Possible to See Percentage of Viewers Lost During Commercial Breaks
TiVo announced last week that its StopWatch ratings service (collects anonymous second-by-second audience research data from TiVo boxes) is now offering a new metric that it calls Pure Program Ratings. The metric, which TiVo says is derived using the number of TiVo subscribers viewing a program in live- or timeshifted mode, excluding the commercials, is designed to calculate the total potential audience for commercials during a given program. While "current industry services" measure a program's...

Best Buy Uses Augmented Reality to Make its Print Advertising Interactive

--Open Source Augmented Reality Tookit for Apple iPhone 3GS Launched
Consumer electronics retailer, Best Buy , is using augmented reality to make the weekly print ads that it inserts in newspapers interactive and three-dimensional. The ads invite consumers to go to a dedicated Web site ( bestbuyin3d.com ), where a video instructs them on how to hold the ads in front of their Web cam in order to trigger a 3D-style augmented reality animation: the animation (or at least the version that [itvt] saw: we...

RCN Launches The Jewish Channel on its VOD Platform

--iN DEMAND Trumpets Day-and-Date VOD Releases
--Fox Reality Channel to Premiere New Series on VOD
Overbuilder/triple-play provider, RCN , has launched The Jewish Channel on its VOD platform. "We are extremely pleased to have The Jewish Channel made available to RCN's subscribers," The Jewish Channel CEO, Elie Singer, said in a prepared statement. "RCN consumers reflect the diversity that has made this country great, and Jewish subscribers are clearly an important part of RCN's subscriber base. We're pleased that RCN has expanded its rich offering to include the wonderful movies,...

Pages