Advertising

Canoe Ventures Suspends Plans to Launch its Community Addressable Messaging Product

--Will Instead Focus its Efforts on EBIF-Based Interactive TV Advertising
Canoe Ventures --the company that is tasked with implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--has suspended its plans to launch what was to be its first product, the Community Addressable Messaging (CAM) system, according to a report Thursday by Todd Spangler in the US cable-industry trade publication, Multichannel News...

Schematic Unveils Giant Interactive, Multi-User Touchscreen Display, "Touchwall"

--Will Serve as Central Information Hub for Upcoming Cannes Lions International Advertising Festival
Interactive design company, Schematic (note: the company's chief creative officer is high-profile interactive TV industry figure, Dale Herigstad), unveiled an interactive, multi-user, high-definition, touchscreen display called "Touchwall" Wednesday, and said that it will serve as an information hub for the upcoming Cannes Lions International Advertising Festival (takes place June 21-27). According to the company, Touchwall, which is 12-feet long by five-feet high, will not only provide attendees with instant access to the complete festival program,...

Backchannelmedia Says its Clickable TV Technology is Now in "Commercialization Stage"

--Michael Kokernak Resigns as Co-CEO, Will Head New Research Unit
Boston-based interactive TV advertising specialist, Backchannelmedia , said Monday that its flagship Clickable TV technology has been validated by over-the-air testing and is now in what the company calls "a new commercialization stage." The company also announced that its founder and co-CEO, Michael Kokernak, has resigned his co-CEO position and will now become president of a new unit, called BCM Research, that will "seek to develop the next cycle of major innovation for Backchannelmedia" and...

DISH Network Says it is Investigating Workaround Options for TiVo's "Time Warp" Patent

--However, it Concedes that Doing So May Be Impossible
In a one-sentence filing with a US federal court earlier this week, US satellite-TV provider, DISH Network , said that it is attempting to find another workaround that would enable it to avoid infringing on TiVo's so-called Time Warp Patent. The company "is investigating other potential design-around options, but at this stage, does not know whether a further design-around is even possible," the filing stated, according to a report by Bloomberg News. In a ruling...

DirecTV Taps Invidi to Enable "Relevant" Local Advertising

--Local Ads Will Be Cued Up on DirecTV DVR's
GroupM-backed advanced advertising technology provider, Invidi Technologies , said Wednesday that satellite-TV provider, DirecTV, will use its software to offer advertisers "relevant" local advertising (note: last November, Invidi announced a similar deal with rival satellite-TV provider, DISH Network). According to Invidi, its Advatar software, in combination with DirecTV's DVR-equipped set-top boxes, will allow local television advertising availability based on geographic location, and will position TV ads according to any marketer's specifications. Previously, DirecTV could only...

YouTube Test Allows Users to Choose Between Ads

In a posting on YouTube 's corporate blog, Monday, product manager, Phil Farhi, announced that the company has begun a "small test" that will give users of its service more control over how they watch advertising. On a "small percentage" of videos in which YouTube serves pre-, mid- and post-roll ads (note: these in-stream ads are typically found in the professionally produced long-form content that YouTube is now offering in increasing quantities alongside its core...

Accedo, emuse Provide Interactive TV Apps for Portugal Telecom's Meo IPTV Service

--Meo is Powered by Microsoft Mediaroom
Accedo Broadband , a Stockholm-based aggregator and distributor of interactive TV applications and content for IPTV and broadband-connected consumer electronics devices (note: the company, which was founded by telecom and media entrepreneurs, Michael Lantz and Fredrik Andersson, offers a range of applications, but is best known for its games), announced last week that it has launched interactive TV games on Portugal Telecom's Microsoft Mediaroom-powered IPTV platform, Meo . According to the company, it has launched...

Cablevision to Offer 24-Hour VOD Pre-Roll Ad-Insertion Capabilities

--Will Extend Telescoping to its Entire Service Area
New York-area MSO, Cablevision , said Wednesday that it will begin offering same-day video-on-demand ad insertion across its entire service area later this summer, allowing advertisers to initiate a campaign or swap out existing commercials within a 24-hour period of notification. The company--which also announced that it will provide telescoping (i.e. the ability to click from a commercial to additional advertiser information) across its entire service area later this summer--claims that its new ad insertion...

Amazon.com Invites its Customers to Create a TV Commercial

Online retailer, Amazon.com , has launched a competition, dubbed "Your Amazon Ad Contest," that invites its customers to create a 30-second TV commercial for it. Customers are invited to upload their submissions at amazon.com/yaac (note: if they are members of withoutabox.com , a service that was acquired by Amazon through its IMDb subsidiary and that is billed as a "streamlined interface for setting up film festivals," they also have the option of submitting their entries...

Tremor Media Unveils Suite of In-Stream, Interactive Ad Formats

--Formats Billed as Superseding Pre-Rolls with "Non-Linear Viewing Experiences inside the Player"
Online video advertising network operator, Tremor Media , last week unveiled a suite of interactive, in-stream ad formats that it bills as enabling "non-linear viewing experiences inside the player." Dubbed vChoice, the formats "allow advertisers to go beyond traditional pre-roll," the company says, by presenting the viewer with options to watch additional video content, such as multiple additional ads, product reviews, tutorials or long-form branded content. The formats are also billed as supporting interactive games...

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