Events

TVOT LIVE Panel: Addressable-TV Advertising: Practical Wisdom from the Pioneers

ITVT is pleased to present “ Addressable-TV Advertising: Practical Wisdom from the Pioneers ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel, which was moderated by Kenneth Kinney , host of the popular marketing podcast, “ A Shark’s Perspective ”: “This session will bring together a group of people at the forefront of implementing addressable-TV advertising campaigns in the US market, who will share practical...

TVOT LIVE Panel: Cross-Platform Sales in Local Media

ITVT is pleased to present “ Cross-Platform Sales in Local Media,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021 . Here’s the description of the panel—which was conceived and moderated by Rick Ducey, Managing Director of BIA Advisory Services —from the conference agenda: “With audience fragmentation across media and platforms, the challenge to target and aggregate audience segments efficiently is critical to address. Frequency capping, unified IDs, attribution, and campaign optimization...

TVOT LIVE! 2021 Panel: Advanced-TV Initiatives

ITVT/TVOT is pleased to present “ Advanced-TV Initiatives ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021 . Here’s the description of the panel, which was conceived and moderated by Howard Shimmel , President of Janus Strategy & Insights : “The evolution of television from a linear, one-to-many ecosystem focused on broad age/sex demographics to a digital, addressable ecosystem continues to move at a rapid pace. Advanced television now includes data-driven...

TVOT LIVE Panel: Busby, Oslund, Wiener, Weisbord: “Is Broadcast The TV of Tomorrow?”

ITVT is pleased to present “ Is Broadcast The TV of Tomorrow? ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021 . Here’s the description of the panel, which was conceived and moderated by Rick Howe, The iTV Doctor, from the conference agenda: “Local broadcast television has seen a resurgence of audience and engagement during the Covid-19 Pandemic, and local advertising revenue is growing after years of decline. Our panel of...

TVOT LIVE Keynote: VIZIO’s Zeev Neumeier on How TV Innovations Are Changing the Consumer Experience Right Now

ITVT is pleased to present a keynote—entitled “ The TV of Tomorrow Is Today: Innovations Changing the Consumer Experience Right Now ”—that was delivered by Zeev Neumeier , Founder of Inscape and Chief Innovation Officer at VIZIO , at our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the keynote from the conference agenda: “The time we’ve been waiting for is here. Consumers have more choice, advertisers can be more relevant...

TVOT LIVE Panel: Audience-Based Buying in Action

ITVT is pleased to present “ Audience-Based Buying in Action ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda: “As the industy continues to evolve towards a data-driven, audience-first buying approach, we'll hear from those working to enable this change. Through three conversations, we'll hear the fresh perspectives and first-hand experiences of these industry leaders. We'll discuss how to best unlock...

TVOT LIVE Panel: Programming Innovators’ Roundtable

ITVT is pleased to present “ Programming Innovators’ Roundtable ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda: “Our ‘Grand Finale’ session will feature a panel composed of people and companies that are developing and enabling new and innovative types of programming—including content that is interactive, social, cross-platform, shoppable, IoT-integrated and more. Well worth the wait, the session will offer attendees...

TVOT LIVE Panel: Data and Diversity

ITVT is pleased to present “ Data and Diversity ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda: “It goes without saying that market research, audience measurement, and data-driven insights analysis play a critical role in the business of television, powering strategies and decisions in advanced advertising, programming production, acquisition and distribution, content marketing, content discovery and more. But how confident...

TVOT LIVE Panel: How Do You Know It’s Real?

ITVT is pleased to present “How Do You Know It’s Real?,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda: “For years we’ve labored to fake things—from relics and paintings to photographs. Today the tools are available to put whomever you wish into a video. Is this a nightmare, a new creative outlet, the end of trust, or all of the above?...

TVOT LIVE Keynote: Donna Speciale on Reinventing Univision’s Go-to-Market Strategy

ITVT is pleased to present a keynote from our recent, week-long virtual conference, TVOT LIVE! Spring 2021, in which Donna Speciale , President of Advertising Sales and Marketing at Univision , was interviewed by Scott Schiller, Global Chief Commercial Officer of ENGINE . Here’s the description of the keynote from the conference agenda: “Earlier this year, TV ad sales veteran, Donna Speciale, was named President of Advertising Sales and Marketing at Univision. Hired as part...

Pages