New Interviews on Real-Time VOD Ad Insertion and Developing ARG's for "Lost" and "FlashForward"

--Plus The iTV Doctor on Interactive TV for "Fans," Set Top Box 2009 Coverage, and More
[itvt] has just published interviews with senior executives from 1) BlackArrow , an advanced advertising specialist which announced earlier this week that its VOD ad-insertion platform--which enables ads to be inserted into VOD content on-the-fly--has gone live with Comcast in Jacksonville, Florida; and 2) Hoodlum , an alternate reality gaming (ARG) specialist which recently won a primetime Emmy for "The Dharma Initiative: Dharma Wants You," an ARG it created for the ABC drama series, "Lost,"...

Alcatel-Lucent's Stuart Waite and Mark Janes Discuss the Company's Interactive TV Strategy

--New iTV Doctor Column Focuses on Selling Interactive TV Advertising
[itvt] has just published an in-depth interview with Stuart Waite , head of interactive media at Alcatel-Lucent , and Mark Janes , the director of business development and marketing for the company's Digital Media and Advertising Product division. The two executives provide an in-depth update on Alcatel-Lucent's activities in the interactive TV space, covering such topics as the company's new deals with TeleColumbus and du; its various product offerings, including its Interactive Media Manager and...

News Round-Up:

--Accedo Broadband Develops Interactive TV Game for A&E Television
--ADB in Set-Top Deals with Altibox, ITI Neovision
--Alticast Announces Deployments of its Hybrid Broadcast Broadband Television Solution
--ANT Launches Managed Service Offering for IPTV and Hybrid Environments
--AT&T Launches Broadband Video Web Site
--BBC's Huggers Reveals Plans to Open iPlayer to Third Parties
--Bluestreak's MachBlue Supports "New 3D Flash User Experiences," Is Integrated into Mitsubishi TV's
--Brightcove Expands Partner Program
--Cisco's IPTV Technologies to Be Deployed by Virgin Media
--Clearleap's Platform Deployed by Bresnan
--Concurrent Announces "International Extension" of its "
Because of the large volume of news generated by the ongoing IBC show in Amsterdam, and because the [itvt] editorial team is currently traveling in the UK, we are covering a number of this issue's news stories in round-up/summary form. We anticipate some additional interruption of our regular news publishing schedule in the coming days, so we apologize in advance for any inconvenience to our readers. Here is the round-up: Accedo Broadband --a Stockholm-based provider...

Exclusive: Winners of the 2009 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media

The Academy of Television Arts & Sciences has revealed the winners of the Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media . The Interactive Media Emmys recognize excellence in two areas of competition: 1) Outstanding Creative Achievement in Interactive Media: Fiction (note: according to the Television Academy, this award category recognizes "outstanding fiction-based interactive programs or series presenting opportunities for audience engagement" and offering "content beyond passive, linear television viewing"); and 2) Outstanding...

Primetime Emmy Awards Telecast to Include Interactive Element

--Viewers Invited to Vote for Breakthrough Performance of the Year
The 61st Primetime Emmy Awards will feature an interactive element this year. Starting today, viewers can go to a dedicated area of CBS's Web site ( ) to cast their vote for the "Breakthrough Performance of the Year" from clips of 15 performances that are available to view on the site. On Monday, September 14th, the field will be narrowed down to 10, and then the top three performances will be revealed during...

ActiveVideo Networks to Demo "Cloud-Based" Interactive TV Solutions for CI+-Enabled TV's at IBC

--ActiveVideo's Edgar Villalpando Provides More Detail in his Blog
ActiveVideo Networks (formerly ICTV), a San Jose, Calif.-based company which offers a platform that it bills as intelligently streaming both traditional and Web-based content to digital set-top boxes and Web-connected CE devices and as combining the personalized, dynamic socially connected experience of the Web with the quality, immediacy and remote-control navigation that end-users expect from television (note: the platform, which earlier this year ActiveVideo announced had been deployed by Oceanic Time Warner Cable, and which...

ADB, SeaChange International Announce Exhibit Plans for IBC

Geneva-based Advanced Digital Broadcast (ADB) on Tuesday announced the line-up of demo's it is planning for its booth (Stand 5.B48) at next month's IBC show in Amsterdam. According to the company, the demo's will show "how it is helping its customers to meet the challenges of delivering an enhanced consumer TV experience with linear and on-demand entertainment services across hybrid networks," and "how it is enabling television, Internet and personal content to converge and be... Running Interactive VOD Promotion for San Francisco's Outside Lands Festival , a Mag Rack Entertainment-owned free VOD service specializing in coverage of live music performances and other music-related programming, said Wednesday that it is teaming with Another Planet Entertainment and Superfly Productions on an SMS-based interactive promotion for the second annual Outside Lands Music & Arts Festival in San Francisco. During August, is running Outside Lands promotional messages that include a text call-to-action for the opportunity to win two free tickets to the...

Call for Entries Issued for 2010 International Digital Emmy Awards

--Deutsche Telekom Officially Launches its 2009 Interactive TV Award
The International Academy of Television Arts & Sciences has issued a call for entries for the 2010 International Digital Emmy Awards , which recognize excellence in programming and other content created and designed for viewer interaction and/or delivery on a digital platform (e.g. interactive TV, the Internet, mobile, etc.). The deadline for entries is November 2nd, 2009; nominations will be announced in early March, 2010; and the winners will be announced in April during an...

Nominees for 2009 Primetime Emmy Awards for Interactive Media Announced

--NBC Dominates Nominee List
The Academy of Television Arts & Sciences on Thursday announced the nominees for the Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media--and this year has turned out to be a very good one for NBC, whose projects represent five of the six nominees. This year marks the first time that Interactive Media Emmy finalists have received full-fledged nominee status. "Winners aside, nominee status is an officially recognized honor, signifying the relevance and importance...