Interviews

Televisionation: Friday Fireside: Amdocs’ Anthony Goonetilleke in Conversation with The iTV Doctor

May 21, 2020
http://tvotshow.com/ - ITVT/TVOT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week our guest on the Friday Fireside is Anthony Goonetilleke, President of Media, Network and Technology for Amdoc s. Whether you are a TV network, content provider, studio, streaming platform, MVPD, vMVPD or telco, Amdocs is keeping you on-track during the Covid-19 Pandemic. In our wacky multi-platform, multi-device, multi-subscription world, with EVERYBODY...

Televisionation: Inscape’s Jodie McAfee on ACR and Audience Data

May 20, 2020
http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Jodie McAfee, SVP of Sales and Marketing at Inscape Data Services, a subsidiary of TV manufacturer, VIZIO, that specializes in using automatic content recognition (ACR) technology to generate audience data. Among other things, he explains how Inscape’s data is being used to enable new forms of measurement, attribution and...

Televisionation: Magid’s Bill Hague

May 20, 2020
ITVT is pleased to present another episode of “ Televisionation ,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Bill Hague, EVP at prominent research company, Magid . Among other things, he discusses how local broadcasters are addressing the challenges —and taking advantage of the opportunities—posed by the pandemic; shares findings from Magid’s weekly tracking research that cast light on how consumers are interacting with their local TV...

Televisionation: Realeyes’ Max Kalehoff on Using Facial Coding to Understand Video Viewing

May 18, 2020
http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “ Televisionation ,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Max Kalehoff, VP of Marketing and Growth at Realeyes , a company that uses emotion AI and facial coding to measure consumers’ response to and engagement with video content. Among other things, he defines emotion AI and facial coding and explains how they work, describes the kinds...

Televisionation: Friday Fireside: Centriply’s Scott Stansfield in Conversation with The iTV Doctor

May 14, 2020
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry Today’s episode features Friday Fireside sponsor, Scott Stansfield, Co-Founder and President of Centriply. We continue the conversation started on May 1st with Sinclair Broadcast Group's Rob Weisbord, and on May 8th with National Media's Evan Tracey. The television advertising industry is going to be flooded with "buy orders" in Q3, from retail, CPG, auto, travel and political...

Televisionation: VIZIO’s Mike O’Donnell

May 13, 2020
http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “ Televisionation ,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Mike O’Donnell, SVP of Platform Business at television manufacturer, VIZIO . Among other things, O’Donnell discusses VIZIO’s new advertising business unit, VIZIO Ads, and the strategy behind its launch; describes viewing trends the company is seeing on its devices, including emerging shifts in consumption patterns; casts light...

Televisionation: MNI Targeted Media’s Matt Fanelli

May 11, 2020
ITVT is pleased to present another episode of “ Televisionation ,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Matt Fanelli, SVP of Digital Sales and Operations at MNI Targeted Media , Meredith Corp.’s targeted advertising strategy, planning and buying division, discussing ongoing changes in viewing behavior and how best to use data to ensure that advertising reaches the “ right eyeballs .” (Note: If you would like...

Televisionation: DigiCAP’s Joonyoung Park on ATSC 3.0/NextGen TV

May 10, 2020
ITVT is pleased to present another episode of “ Televisionation ,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Joonyoung Park, Vice President and Fellow at Seoul-based DigiCAP , discussing that company’s work in ATSC 3.0/NextGen TV. Among other things, he provides an overview of ATSC 3.0 in South Korea and of the new services and forms of monetization it is enabling in that country (note: the standard...

Televisionation: Friday Fireside: Evan Tracey of NMRPP in Conversation with The iTV Doctor

May 08, 2020
http://tvotshow.com - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today the Friday Fireside, brought to you by Centriply , welcomes Evan Tracey, SVP for the GOP’s political ad agency , National Media Research, Planning & Placement (NMRPP) . Evan provides, in a 14-minute chat, critical guidance for Q3 and Q4 2020 advertising. The compressed political ad spend is going to come to market exactly...

Televisionation: Adam Helfgott, CEO of MadHive

May 06, 2020
http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “ Televisionation ,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Adam Helfgott, CEO of MadHive , a company that offers an end-to-end digital-video advertising solution which it describes as leveraging blockchain, cryptology and AI to optimize business outcomes and provide evidence-based accountability. Among other things, Helfgott describes the fraud problem that plagues OTT advertising, explains how MadHive’s...

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