Interviews

TVOT: "The Path to Addressable Television: How Video Insights Can Help TV Grow " at TVOT NYC 2014

SPECIAL PRESENTATION "The Path to Addressable Television: How Video Insights Can Help TV Grow " at TVOT NYC 2014 [itvt] is pleased to announce the session, "The Path to Addressable Television: How Video Insights Can Help TV Grow," at TVOT NYC 2014 (December 9th at the SVA Theatre in Manhattan). You can find more information on this session below, or by accessing the full TVOT Schedule of Sessions at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2014 ---
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Radio [itvt]: Hilary Perchard on Sky's Investments and Partnerships with US Start-Ups

Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio Based in the San Francisco Bay Area, Hilary Perchard , VP of business development at Sky, is in charge of that company's efforts to invest in and build partnerships with US start-ups. In this recorded interview with [itvt]'s Tracy Swedlow, he discusses some of Sky's recent investments in US high tech and other areas, explains the strategy behind those investments, describes the...

Column: The iTV Doctor Is In! Everybody's Talking about OTT and Kaltura

Dear Readers: This is the season of OTT. To paraphrase Harry Nilsson: "Everybody's talking about it. I hear every word they're saying." And in another 24 months, all this talk will simply be the "echoes of my mind." Why? Because EVERYBODY'S GOING OVER THE TOP! The "analysts" get tied up trying to compare pricing models for the likes of HBO and Netflix, wrongly assuming that consumers will pick one or the other. That's an idiotic assumption, because the consumers will pick anything and everything they want.

The iTV Doctor Is In! Dis-Integration and Reincarnation

Dear Readers : It's been a wild and wooly few weeks since we last talked, and the OTT provider segment is getting crowded. It seems that every television network family has either announced their plans, or is waiting for the right time, along with every service provider. And I expect the content producers and studios won't be far behind.

Radio [itvt]: Rentrak Corporate President, Cathy Hetzel, on the Company's Acquisition of Kantar Media

Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock.

In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow , Rentrak corporate president, Cathy Hetzel , explains the...

Radio [itvt]: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior

Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the impact of AT&T U-verse advertising on auto...

Radio [itvt]: Interview - Lingospot and SeeSpace Team Up for "Augmented TV"

Lingospot , a provider of automatic scene-level TV metatags and metacontent, last week announced a partnership with "augmented TV" company, SeeSpace . The latter has developed an ACR-enabled device dubbed InAiR, which, when connected via HDMI between a TV and a set-top box, enhances programming with what the company describes as "a rich, dynamic and animated viewer experience using the main TV screen as well as the space between the screen and the viewer" (the...

Radio [itvt]: Adnaan Wasey, Executive Producer of POV Digital, on How the Long-Running PBS Non-Fiction Showcase Is Embracing Interactive Storytelling

Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio POV , PBS's long-running showcase for independent non-fiction films, recently unveiled six new interactive documentary shorts that it bills as "allow[ing] audiences to engage...on a deeper level, using new technologies and new paradigms in storytelling" (note: more information on each of the documentaries can be found here ). Four of the documentaries were created by alumni of POV Hackathon, POV's weekend laboratory...

"The Future of the Living Room" at The TV of Tomorrow Show 2014

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https://m.youtube.com/watch?v=IbpLkqP1pd0
[itvt] is pleased to present a video recording of the TVOT 2014 session, " The Future of the Living Room " The session was described in the show brochure as follows: "Despite the increasing popularity of TV Everywhere and other mobile-TV services, the big screen in the living room continues to be the center of most people's TV-viewing experience. This session will identify the most important new technologies and applications that are emerging to enhance the living room-based viewing experience, and will explore how these innovations will alter our conception of television going forward.

"TV Everywhere: Ready to Break Out?" at The TV of Tomorrow Show 2014

[itvt] is pleased to present a video recording of the TVOT 2014 session, "TV Everywhere: Ready to Break Out? " The session was described in the show brochure as follows: "According to a new research report from NPD Group, around 21% of pay-TV customers are now using TV Everywhere services at least once a month--a figure which, while somewhat encouraging when compared to statistics from just last year, shows that TVE still has a long way to go before it can be considered a truly popular medium and its roll-out judged an unqualified success.

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