Marketing

NBA Taps TiVo for Interactive TV Advertising, Audience Measurement

DVR vendor/service provider, TiVo , announced Thursday that it has signed a deal with the National Basketball Association (NBA) that sees the latter using TiVo's interactive TV advertising solutions to promote the NBA finals. Since the beginning of the week, TiVo has been carrying a "TiVo Showcase" ad for the NBA finals that offers video and other promotional content, and also allows "one-click recording" of upcoming games; as well as ads on the TiVo Central...

Digeo Markets its Moxi HD DVR to Male Consumers via "ManCave" Sweepstakes

Paul Allen-owned set-top box vendor, Digeo is holding two "ManCave" sweepstakes in order to promote its flagship Moxi HD DVR to male sports fans (note: the company recently announced a series of new features and enhancements for the box, that appear to be designed to transform it into a platform for bringing over-the-top video to the living room, much as rival TiVo has transformed its DVR into an OTT device--see article published on itvt.com April...

BSkyB Says Sky+ HD DVR Service Now in Over 1 Million Households

--Nearly One in Five UK and Irish Households Now Have a Sky+ DVR
--Sky Anytime Push-VOD Service Used by Over 1 Million Households Each Week
UK satellite-TV provider, BSkyB, announced Thursday that its Sky+ HD service has now been deployed in over a million Sky households (1,022 million, compared to 465,000 this time last year), following record sales in the first three months of 2009. The company says that the growing popularity of HDTV has also contributed to the rapid growth of its Sky+ DVR service, which is incorporated in all Sky+HD boxes: including the Sky+ HD customer base, Sky...

Digeo Now Offering Monthly Payment Options for its Moxi HD DVR

In an apparent acknowledgement that many consumers might find the $799 price tag of its retail-targeted Moxi HD DVR hard to afford in the current difficult economic climate, Digeo has announced new "flexible payment options" for the box. Consumers who cannot afford to buy the box outright now have the options of making--via PayPal--four interest-free monthly payments of $199.75 or 20 interest-free monthly payments of $39.95. However, because of legal restrictions, the new payment options...

TiVo Launches StopWatch Local Markets Ratings Service

At the NAB show in Las Vegas Monday, DVR vendor/service provider, TiVo--in what appears to be an attempt to challenge Nielsen's dominance in the local ratings space--announced StopWatch Local Markets, a version of the company's StopWatch audience ratings service that provides anonymous, second-by-second, year-round ratings data for programming and commercials in local US television markets (note: StopWatch collects its research data from TiVo boxes; TiVo recently announced that it would expand the size of the...

Virgin Media Says Trial Shows Viewers Are "Positive" about VOD Ads

--Round-Up of Recent VOD News from Virgin Media
UK cable operator, Virgin Media, announced Wednesday the findings of the first-ever trial of dynamic advertising on its VOD platform. The three-month trial saw ads from various brands (including Kelloggs, Lurpak, O2, John Frieda, COI Army, Alberto, General Motors, Royal Mail, Littlewoods, Bodyform, John Lewis, Warner Bros. and Anchor) inserted around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV, and delivered to 100,000 homes across north London. According to Virgin Media,...

TiVo: Heavy Timeshifting of Early Primetime Shows Erodes Live Viewing During 10:00PM Timeslot

DVR vendor, TiVo, released new data from its StopWatch ratings service, Thursday, which it says show that primetime programming that aired on ABC, CBS, NBC and Fox in February during the 8:00PM and 9:00PM timeslots was much more likely to be viewed in timeshifted mode, compared to programming aired in the 10:00PM timeslot (note: the StopWatch service collects anonymous second-by-second audience research data from a passive sample of 100,000 TiVo boxes). According to the company,...

TiVo to Increase Sample Size of its StopWatch Ratings Service to 300,000 Households

--Says this will Enable it to Generate Ratings for Dozens of Additional Networks
--Teams with Innerscope on Study of Ads and Fast-Forwarding
DVR vendor/service provider, TiVo, announced Wednesday that it will increase the sample size of its StopWatch ratings service (collects anonymous second-by-second audience research data from TiVo boxes) from 100,000 to 300,000 in advance of the fall, 2009 television season. The company says that the increased sample size will further enhance the accuracy of the service's program and commercial ratings, and enable it to produce stable ratings data for dozens of additional cable networks, which have...

SinglePoint Launches Mobile Ad Marketplace for SMS- and MMS-Based ITV

SinglePoint--a Bellevue, Washington-based company which specializes in mobile-based interactive and participation TV, and which earlier this year was chosen by NBC Universal to provide mobile interactive TV services across a broad range of its programming and channels (note: according to research conducted by Nielsen, the company processed 84% of interactive TV transactions initiated by mobile text message users on the top four US carriers in the second half of 2007)--has launched a service, dubbed the...

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