Marketing

IGER: MAKER DEAL GIVES DISNEY 'HUGE MARKETING OPPORTUNITY'

By Steve Donohue, for [itvt]
Walt Disney Co. 's deal to acquire online content producer Maker Studios will help it use short-form video to market movies, theme parks and TV shows, CEO Bob Iger said Tuesday. “Getting maximum traction from the distribution perspective takes a lot of expertise and a lot of experience, and they [Maker] have got a lot of it. So we think there is a huge marketing opportunity for this company,” Iger told analysts on Disney’s first-quarter...

TVOT 2014 EARLY-BIRD REGISTRATION ENDS MONDAY, MARCH 31ST

Early-bird registration for [itvt]'s eighth annual TV of Tomorrow Show ( June 10th-11th, 2014, at the Yerba Buena Center for the Arts in San Francisco ) ends at midnight Monday, March 31st . Super-early-bird registration allows you to attend the TV of Tomorrow Show for just $875 , representing a savings of $400 off the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event).

Announcing the Schedule of Sessions for The TV of Tomorrow Show 2013

SCHEDULE OF EVENTS FOR TUESDAY, JUNE 25TH 7:30-8:15AM
Forum Room and Lobby
Registration, Breakfast, Schmoozing and Networking 8:15-8:30AM
Forum Room
Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt] 8:30-8:50AM
Forum Room
Newsmaker Fireside: PayPal and Tcommerce A year ago at TVOT 2012, global commerce giant PayPal revealed its plans to target the television commerce (tcommerce) space, and announced new partnerships with leading players...

Announcing Speakers and Panelists for The TV of Tomorrow Show 2013

--New Additions Include Bobby Boermans, Creative Director, 2CFilm; Mike Hayashi, EVP of Architecture, Development and Engineering, Time Warner Cable; Mark Hess, SVP of Video Business and Product Development, Comcast: Steve Reynolds, SVP of Premises Technology, Comcast; Matthew Zelesko, SVP of Technology, Time Warner Cable; Gilles BianRosa, CEO, Fanhattan; Mark Ghuneim, CEO, Trendrr; Margaret Laney, CMO, AwesomenessTV; and More
[itvt] is pleased to present a partial list of speakers for the seventh annual TV of Tomorrow Show ( June 25th-26th in San Francisco -- click here to register !). We will be announcing the show's full schedule of sessions, as well as a number of other speakers and panelists, soon. TVOT 2013 speakers include: Adam Winnick, CEO, Subblime Adrian Fowkes, CTO, S&T Americas Aimee Viles, SVP of Emerging Media, Bravo AJ McGowan, CTO, Unicorn...

TVOT 2013 DISCOUNT REGISTRATION ENDS TUESDAY, APRIL 30TH

--LAST CHANCE TO SAVE $300 ON YOUR TVOT TICKET!
Discount registration for [itvt]'s seventh annual TV of Tomorrow Show (June 25th-26th, 2013, at the Yerba Buena Center for the Arts in San Francisco) ends at midnight Tuesday, April 30th . Discount registration allows you to attend the TV of Tomorrow Show for just $975 , representing a savings of $300 off the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event).

Video: Highlights and Interviews from TVOT NYC Intensive 2012

[itvt] is pleased to present a video of highlights and interviews from our most recent TV of Tomorrow Show event, TVOT NYC Intensive 2012 (December 10th in New York City). Our next TV of Tomorrow Show will take place in San Francisco, June 25th-26th . Early-bird pricing ($400 off the full price) ends at midnight this Sunday. You can purchase your tickets here . (Note: Our regular news coverage will return shortly.)

JUST 4 MORE DAYS BEFORE TVOT 2013 SUPER-EARLY-BIRD REGISTRATION ENDS!

Super-early-bird registration for [itvt]'s seventh annual TV of Tomorrow Show (June 25th-26th, 2013, at the Yerba Buena Center for the Arts in San Francisco) ends at midnight Thursday, February 28th . Super-early-bird registration allows you to attend the TV of Tomorrow Show for just $775 , representing a savings of $500 off the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event).

Interactive TV Headlines Round-Up (III): Ford, Fox Broadcasting, WIGS, Google Glass, Google+ Hangouts, Harmonic, HBO, Innovid, Kantar Media, SecondSync, Channel 4, KIT digital, Movistar

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 ( June 25th-26th in San Francisco-- Super-Early-Bird Registration ends next Thursday! ), we are covering stories in this issue in headlines/round-up format: Ford to Crowdsource Video, Print and Social-Media Advertising for 2014 Fiesta Model Fox Broadcasting Forms New Department to Run its Multiplatform Programming Initiatives; Names Shana C. Waterman SVP of Event Series and Multiplatform, and Kiliaen Van Rensselaer...

[itvt] Presents...The TV of Tomorrow Show 2013, June 25-26 in San Francisco

  • TVOT 2013 Will Feature Three Tracks, Close to 200 Expert Speakers and Panelists, and the Presentation of the 10th Annual Awards for Leadership in Interactive and Multiplatform Television
  • Expanded Venue Will Accommodate Event's Rapid Growth
  • Tickets on Sale Now : Special Early-Bird and Group Rates Available
[itvt] is pleased to announce that the seventh annual TV of Tomorrow Show (TVOT) will take place June 25th-26th (Tuesday-Wednesday) at San Francisco 's famous Yerba Buena Center for the Arts (YBCA) , where we have secured additional space this year to keep pace with the event's recent rapid growth . The TV of Tomorrow Show has been widely praised not only as a true experts' conference that attracts a veritable "who's who" of the...

Interactive TV Headlines Round-Up (VIII): TiVo, Spotify, Cable ONE, Virgin Media, Tim Tebow, Univision, Samsung

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC Intensive 2012 and then taking a post-event break. In order to catch up with the news we missed during that period--as well as the huge volume of news currently being generated by CES 2013--we are covering stories in headlines/round-up format (note: we have marked older stories with the date...

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