Marketing

Interactive TV News Round-Up (IV): Miso, Movl, V2 Broadcasting, Google TV, mPortal

--Miso Launches New Corporate Identity
--Movl, V2 Broadcasting Launch Google TV-Based Interactive TV Experience for Public Spaces
--mPortal Launches "TV Everywhere" Solution
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. Second-screen social-TV company, Miso , has launched a new corporate identity. The company's blog offers a detailed description of the thinking behind the new branding. Movl , a developer of multiscreen apps for smart TV's and other connected devices, has teamed with V2 Broadcasting on The Neighborhood, an interactive...

Interactive TV News Round-Up (VI): ONO, TiVo, Virgin Media

--Spanish Cable MSO, ONO, Expands Roll-Out of its TiVo-Powered Hybrid-TV Service
--TiVo Launches "Next-Day" Viewing Data, Other Enhancements to its Ratings Services
--Virgin Media Rolls Out New TiVo-Powered Red-Button Interactive TV Services for Sky Sports
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. TiVo, la Televisión Inteligente de ONO from ONO on Vimeo . TiVo announced last week that Spanish cable MSO, ONO , has rolled out its TiVo-based hybrid-TV service to its fiber optic subscribers in Valencia. The service originally launched in Madrid and Barcelona. "For the first time, ONO fiber...

Interactive TV News Round-Up (VII): YouTube EDU, zeebox, Sky

--YouTube Showcases YouTube EDU Partners via Annotations-Powered Interactive Video
--CEO Schmitt: zeebox Ad Campaign Resulting in 15,000 New Sign-Ups per Hour
--zeebox Offers Live Second-Screen Video Feed During Finale of Sky Reality Show, "Got to Dance"
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. YouTube is promoting the content available on its educational service, YouTube EDU, via an interactive video quiz powered by its Annotations clickable-video platform. "At the end of the video you'll be asked a question which you should answer using the annotations embedded in the video," the company states on...

Interactive TV News Round-Up (VI): ODG, B.net, Smithsonian Channel, YuMe, zeebox

--On Demand Group Launches Subscription VOD Service for Croatian MSO, B.net
--Smithsonian Channel iPad App Lets Viewers "Create Your Own Channel"
--YuMe Launches Placement Quality Index (PQI) for Digital Video Advertising
--zeebox Provides "Sneak Preview" of its Advertising Campaign
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. SeaChange International 's VOD content-aggregator subsidiary, On Demand Group (ODG) , said Thursday that it has launched a subscription VOD service for Croatian cable MSO, B.net. "The service builds on the successful launch of the transactional video-on-demand (TVOD) movie service launched by B.net in December," the company states in...

Interactive TV News Round-Up (IV): Hulu, Nintendo Wii, In Demand, NCAA, Turner, CBS

--Hulu Plus Launches on the Nintendo Wii
--In Demand Launches Extensive Marketing Campaign for Cable's Oscar-Themed VOD Offerings
--NCAA March Madness Live to Be Offered Under "TV Everywhere" Model
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. Hulu has announced that its Hulu Plus premium subscription service is now available on the Nintendo Wii . "Today, Wii owners can download the Hulu Plus app from the Wii Shop Channel and begin a new entertainment experience," the company states on its blog. "We've optimized the Hulu Plus...

Interactive TV News Round-Up (III): Jivox, MC, NBC, Super Bowl, Roku, BBC iPlayer, HBO Go

--Jivox Offering Customizable Interactive Video Ads for Political Campaigns
--Music Choice (MC) Provides Statistics on Usage of its Interactive TV Channel, SWRV
--NBC Provides Usage Statistics for its Live Streaming of Super Bowl XLVI
--Roku Offering BBC iPlayer in UK
--Bewkes Calls on Pay-TV Operators to Offer HBO Go on Roku and Other Connected-TV Platforms
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. Cross-platform interactive video advertising specialist, Jivox , last week announced the release of customized interactive ads for political campaigns. "The Jivox Political Ad Kit enables candidates to embed video messages across multiple screens, including speeches and messages on specific issues, build audiences on social media channels and actively engage...

Interactive TV News Round-Up (II): BlackArrow, Bluefin Labs, CEA

--BlackArrow Hires Three Execs to Support Expansion onto New TV Platforms
--Bluefin Labs Provides Social-TV Metrics for the Golden Globes Telecast
--CEA: 53% of Online US Adults Watch Streaming or Downloaded Video in the Home
Due to the large volume of news generated by last week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with...

Interactive TV News Round-Up (VI): Technicolor, Intel, Samsung, Vizio, TiVo

--Technicolor Launches Cloud-Based Media-Storage/Second-Screen App, M-GO
--TiVo Research Shows OTT and Recorded TV Viewership Surpassing Live TV
--TiVo Releases New Premiere Software, Android App, Demo's Streaming to iPads
Due to the large volume of news being generated by this week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with...

Interactive TV News Roundup

-- Miso Syncs Content to iPhone for Science Channel's 'Trek Nation' -- Shazam Reacquires Audio Recognition Technology -- Lenovo Building a Connected 'LeTV' -- Verizon Offers FiOS TV through Xbox 360 -- Online Video Usage Hits Record High in October

Connected TV Marketing Association Formed

-- Ogilvy Entertainment President Doug Scott Named U.S. Chair
Booming sales of connected TVs capable of delivering both video programming and advertising to viewers has led to the formation of a new industry group comprised of advertising, technology, media and entertainment executives. The Connected TV Marketing Association (CTVMA) plans to announce its U.S. launch on Wednesday, following the launch of its Asia-Pacific division last week. CTVMA said its first task is to develop an open industry consultation process, and it invited leaders from advertising,...

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