Marketing

yap.tv Builds Customized Social TV App for USA Network

-- Viewers can access chat groups, instant polls and cast photos
Top U.S. basic-cable channel USA Network signed yap.TV to build a customized version of its social TV app that it will use to promote programs such as Burn Notice and Psych . The app, which USA and yap.TV plan to unveil in November, will be distributed as a free download for Apple 's iPad and iPhone. USA and yap.TV said viewers will be able to chat with other fans of its various series through the...

Canoe Publishes ExpandTV Guidelines

-- Interactive TV Consortium Wants Networks to Encourage Viewers to 'Press OK' to Interact

Interactive TV News Round-Up (V): KIT digital, Harmonic, MobiTV, Motorola, NDS, Sky Deutschland

--KIT digital, Harmonic Partner to Enable Pay-TV Operators to Embrace Multiplatform Delivery
--MobiTV Claims Record Usage in September
--China's Henan Cable Selects Motorola M3 Media Server to Power VOD and Network DVR
--NDS Powers Push-VOD for Sky Deutschland
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. KIT digital and Harmonic have announced a strategic partnership that they say "harnesses their complementary product portfolios to offer an end-to-end multiscreen video architecture optimally managed for maximum performance. The two companies are working together to create solutions that enable tier-one video providers to expand existing broadcast and pay-TV services efficiently...

Interactive TV News Round-Up (VI): PlayJam, Relentless, Slingo, Roku, Target

--PlayJam to Launch Relentless Software's "Quiz Climber" Game on its Connected-TV Games Portal
--PlayJam in Connected-TV Games Partnership with Slingo
--Roku Boxes Now Available at Target
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Interactive...

Interactive TV News Round-Up (II): BBC Worldwide, Comcast

--BBC Worldwide Launches Global iPlayer iPad App in Australia
--Matthew Littleford Tapped to Lead Global iPlayer Roll-Out
--Promotional Materials Emerge for Comcast's Planned Live-Streaming Service for iPad
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. The BBC's commercial arm, BBC Worldwide , on Thursday launched its iPad-based Global BBC iPlayer app in Australia. "The app will give iPad users access to a quality mix of classic and contemporary British television specifically tailored for Australian viewers [via, for example, the inclusion of some exclusive programming content]," the...

Interactive TV News Round-Up (IV): Hulu, icueTV, SeaChange, SureWest, iPowow, Miss Universe

--Hulu Plus Now Has Over 1 Million Subscribers
--icueTV Partnering with SeaChange on SureWest VOD tCommerce Deployment
--iPowow's Second Screen Voting System Generates 23.6 Million "Miss Universe" Votes in 9 Minutes
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. At a Goldman Sachs investor conference earlier this week, Hulu CEO Jason Kilar revealed that the company's premium subscription service, Hulu Plus, now has over a million subscribers. The company had originally expected the service, which launched last November, to pass that milestone by the end of the year. icueTV ,...

Interactive TV News Round-Up (II): CBS, foursquare, Consolidated Communications, CloverLeaf, GetGlue

--CBS Teams with foursquare on "Amazing Race" Brand Page
--Consolidated Communications Launches CloverLeaf's AppDaily Interactive TV Apps Solution
--GetGlue Updates its Web Site and iPhone App
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. CBS has teamed with mobile check-in service, foursquare , on a brand page for the reality show, "The Amazing Race," where foursquare users can check-in with their smartphones in order to receive travel trips and show-related trivia. "Fans following the 'Amazing Race' brand page will be one of the first to...

Interactive TV News Round-Up (VI): TiVo, AT&T, Two Way Media, Trendrr, wireWAX, Tommy Hilfiger

--TiVo-AT&T Patent Trial Delayed until January
--Two Way Media Secures Investment
--Wiredset's Trendrr Launches Real-Time Social-Media Measurement Tools for TV Networks
--wireWAX Powers Commerce-Enabled Interactive Video for Tommy Hilfiger's Fall-Winter Collection
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. The jury trial in the patent-infringement lawsuit that TiVo has brought against AT&T and its U-verse TV platform has been postponed until January. FierceCable's Steve Donohue has more . Australian interactive TV company, Two Way Media , has announced that Malaysian entrepreneur, Gerald Tan , and his associates have agreed to...

Interactive TV News Round-Up (VIII): TV Genius, GfK Media, TVGuide.com, Verismo

--TV Genius Seeks to Enhance its Content-Discovery Platform via Partnership with GfK Media
--TVGuide.com Launches Social Power Rankings
--Verismo Unveils its IBC 2011 Exhibit Plans
Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 --we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't...

Interactive TV News Round-Up (V): Hulu, IP Vision, Panasonic, LG, Philips, Sharp

--Hulu Launches Subscription Service in Japan
--IP Vision's FetchTV Service to Be Offered via App on Panasonic's Viera Connected-TV Platform
--LG, Philips and Sharp to Work Together to Define Common Standards for Connected-TV Apps
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. As expected (see...

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