Thought

New Rentrak Report Claims VOD Usage Up 21% Year-Over-Year

--Claims VOD Users Order Average of 17.81 VOD Assets per Month
Multiscreen media measurement and research company, Rentrak , announced Monday that it has published its "Rentrak State of VOD: Trend Report 2008." According to the company, the 25-page report, which is priced at $495, is based on data from January 2007 through December 2008 that was gathered by its OnDemand Essentials service. The company claims that that service--which it bills as providing operators, content providers (including broadcast and cable networks and studios), and advertisers with...

NBA Taps TiVo for Interactive TV Advertising, Audience Measurement

DVR vendor/service provider, TiVo , announced Thursday that it has signed a deal with the National Basketball Association (NBA) that sees the latter using TiVo's interactive TV advertising solutions to promote the NBA finals. Since the beginning of the week, TiVo has been carrying a "TiVo Showcase" ad for the NBA finals that offers video and other promotional content, and also allows "one-click recording" of upcoming games; as well as ads on the TiVo Central...

Report: 40%+ of Young-Adult US Households View Internet Video on TV at Least Once a Month

Research company, In-Stat , released a new report, Monday, on the increasing popularity among consumers of Web-to-TV streaming services. According to the report, entitled "Web-to-TV Video Changes Everything":
--Over 40% of young-adult (i.e. under-35) US households view Internet video on the TV at least once per month.
--Revenue from Web-to-TV streaming services will grow to $2.9 billion in 2013.
--Within five years, the number of US broadband households watching Web-to-TV content will...

New CEA Study Shows Strong Demand for Internet-Connected Television Sets

--Claims 62% of Consumers Want Broadband Video on their TV
--Also Claims 62% of Online Adults Surf Web While Watching TV
The Consumer Electronics Association (CEA) released a study, Wednesday, which it says shows that demand for Internet-connected television sets is growing rapidly. According to the study, entitled "Net-Enabled Video: Early Adopters Only?," around half of prospective TV buyers say that they are likely to purchase an Internet-connected TV; nearly half (48%) of US adults who go online would use their Internet-enabled TV to find out more information on upcoming shows or to identify a song...

Study Tracks Impact of Online Video, Social Media on Political Engagement

Cisco Systems recently released the results of a "Visual Networking Index" study which it commissioned from Complete and which was designed to assess the influence of broadband video and other social media applications on Americans' political engagement. The study, which purports to show that "visual networking" is playing an increasingly important role as a source of news and information on US presidential campaigns, is the first installment of a service called "Cisco Visual Networking Index...

Ligos Powers Interactive Multichannel Mosaics for Cablevision Mexico

Names John Dixon VP of Sales
San Francisco-based digital video processing specialist, Ligos, says that its MediaRig Mosaic technology is powering interactive multichannel mosaics for Mexico's largest digital cable operator, Cablevision Mexico. "Cablevision strives to remain ahead of the curve when it comes to deploying the latest innovations to our digital cable subscribers," Cablevision Mexico CEO, Jean Paul Broc Haro, said in a prepared statement. "Having evaluated a number of options, we found MediaRig Mosaic to be the most versatile and...

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