Thought

Interactive TV News Round-Up (II): BlackArrow, Bluefin Labs, CEA

--BlackArrow Hires Three Execs to Support Expansion onto New TV Platforms
--Bluefin Labs Provides Social-TV Metrics for the Golden Globes Telecast
--CEA: 53% of Online US Adults Watch Streaming or Downloaded Video in the Home
Due to the large volume of news generated by last week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with...

INdustry: ACR TV at CES 2012: News, Rumbles and Outlook

There were a lot of ACR announcements at CES. Most, though, were about companion app plays of various types. Civolution and Audible Magic both showed up with really their first market moves with a plethora of new partners. RCDb inked new deals with Zeitera and Audible Magic. It was a partner press cornucopia. On the ACR TV front, established player Gracenote entered the ACR tech competition with Gracenote Entourage, a new audio fingerprinting tech offering...

Interactive TV News Round-Up (VI): Technicolor, Intel, Samsung, Vizio, TiVo

--Technicolor Launches Cloud-Based Media-Storage/Second-Screen App, M-GO
--TiVo Research Shows OTT and Recorded TV Viewership Surpassing Live TV
--TiVo Releases New Premiere Software, Android App, Demo's Streaming to iPads
Due to the large volume of news being generated by this week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with...

Thank You to Our Sponsors, Moderators, Speakers and Artists for Making TVOT NYC Intensive 2011 a Huge Success!

[itvt] would like to extend a big Thank You to the sponsors, moderators, speakers and artists who helped make TVOT NYC Intensive 2011 such a success: SPONSORS Premiere Sponsor:
Canoe Ventures ( http://www.canoeventures.com ) Platinum Sponsor:
Softel ( http://www.softelgroup.com ) Gold Sponsors:
Ensequence ( http://www.ensequence.com )
Nagra ( http://www.nagra.com/dtv ) Holiday Cocktail Party Sponsors:
LG Electronics ( http://www.lge.com )
YuMe ( http://www.yume.com )...

Canoe Ventures Publishes In-Depth Report on TVOT NYC Intensive 2011

--Topics Covered Include Interactive TV Advertising, VOD and Dynamic Ad Insertion, ACR, HTML5, Social TV, New Multiplatform Market Opportunities, and More
--Download the Report Here
Canoe Ventures has just published an in-depth report on TVOT NYC Intensive , the annual New York edition of [itvt]'s TV of Tomorrow Show, which took place Monday, December 5th in Midtown Manhattan. Canoe was the premiere sponsor of the event.

A PDF file of the report can be downloaded here .

The table of contents for the report is below: 2 Interactive TV: Finally Here. So...

New TVOT NYC Intensive Panel Session to Feature Prominent Figures from Industry and Academia

--Panelists Include Professor Bobby Calder of Northwestern University's Kellogg School of Management; Craig E. Moffett, Senior Analyst at Sanford C. Bernstein & Co.; Professor David A. Schweidel of the University of Wisconsin-Madison School of Business; and Matt Seiler, CEO of Mediabrands
--Session to Be Led by Seth Haberman, CEO of Visible World
[itvt] is pleased to announce the line-up of panelists for the session, "Starting with a Clean Slate: Industry Experts Envision TV's Ideal Evolution," at TVOT NYC Intensive 2011 (December 5th, 730 Third Avenue, New York: view the schedule of sessions here ; purchase tickets here ). The panelists include: Professor Bobby Calder , Charles H. Kellstadt Professor of Marketing/Director of the Center for Cultural Marketing, Kellogg School of Management, Northwestern University ( bio ) Craig...

INdustry: Will Targeted Advertising on TV Be Better than on the Web?

For this edition of INdustry, we spoke with Eric Schmitt , EVP of Allant 's cable and media business. Allant is a co mpany to watch. An established player in the market services (database marketing, direct marketing, etc...) business, Allant has traditionally helped TV service providers manage customer lists and implement consumer direct marketing campaigns for old problems such as subscriber acquisition and churn management. Now, Allant is extending those relationships and expanding its presence...

Announcing the Schedule of Sessions for TVOT NYC Intensive 2011

Announcing the Schedule of Sessions for TVOT NYC Intensive 2011
[itvt] is pleased to announce the schedule of sessions for the second annual TVOT NYC Intensive ( Monday, December 5th, at 730 Third Avenue in Midtown Manhattan ). A PDF version can be downloaded here . TVOT NYC Intensive packs all the excitement of our flagship TV of Tomorrow Show into a highly focused, dialog-driven, one-day event. In addition to compelling and timely...

INdustry: How Apple's Smart Genius TV Could Win Big

Is it a rumor? Or is it now a foregone conclusion? Seems the bandwagon has started to roll on Apple 's entry into the Smart TV market. The question is, what are they going to do? I guess we all expect Apple to enter the TV market with something very different, very competitive and very creative...a better Smart TV...a smarter Smart TV. Genius TV? So, how might a Genius TV be better than today's Smart...

New Edition of Michael Collette's INdustry Column Profiles Interactive TV Advertising Agency, BrightLine

--BrightLine Has Conducted Over 280 Interactive Ad Campaigns
[itvt] is pleased to present the latest edition of INdustry , our new column by interactive TV industry veteran, Michael Collette , managing director of MediaTech Strategies .

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