With Hulu, Pluto, Tubi, Roku and YouTube TV seeing rapid growth, and with more and more networks devoting resources to direct-to-consumer apps, OTT advertising is set to take off in 2019, with revenue projected to double this year. As advertisers fight for eyeballs in the OTT space, a new ecosystem is emerging, filled with new technology, new players, and a whole lot of new terminology! In a just-published report from TV[R]EV, prominent industry analyst, Alan...