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Interactive TV Headlines Round-Up 3/24/14 (I): "@SummerBreak," ABC "Good Morning America," Accedo, SoftAtHome, Adobe, Aereo, CBS, Amazon, Amino, Antik, Apple TV, BBC iPlayer, Chromecast

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 (June 10th-11th in San Francisco-- purchase your tickets here !), we are covering stories in this issue in headlines/round-up format: "@SummerBreak," Chernin Group -Produced Reality Series that Can Be Viewed Only via Social Media, Renewed for Second Season ABC 's "Good Morning America" Unveils "#socialsquare," Billed as "the New Social 'Nerve Center' for the Broadcast, Featuring Installations Developed with...

Interactive TV Headlines Round-Up 3/3/14 (I): ABC, Oscars, Twitter, Livefyre, Al Jazeera, Alticast, Amazon, BBC, "American Idol," Google, Facebook, Fox, FremantleMedia, 19 Entertainment, Apple TV

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 (June 10th-11th in San Francisco-- purchase your tickets here !), we are covering stories in this issue in headlines/round-up format: ABC Offers "TV Everywhere" Live-Streaming of the Oscars via its WatchABC App, WatchABC.com, ABC.com and Oscar.com; Available only to Authenticated Comcast , Cablevision , Cox , Charter , Midcontinent , Verizon FiOS, Google Fiber and AT&T U-verse Subs in...

Interactive TV Headlines Round-Up 2/26/14 (I): Accedo, Accenture, KPN, ActiveVideo, Aereo, Amazon, AOL, BBC, Bravo, Oxygen, BT, Civolution, Comcast, Netflix, AT&T, Verizon

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 ( June 10th-11th in San Francisco --purchase your Super-Early-Bird Discount tickets here! ), we are covering stories in this issue in headlines/round-up format: Spain's Telecable Taps Application Solutions Provider, Accedo , to Power Android-Based "TV Everywhere" Service Accenture and Dutch Pay-TV Operator, KPN , Develop Proof-of-Concept that Uses Google Glass and the Accenture Video Solution (AVS) for Interactive TV...

Interactive TV Headlines Round-Up 2/21/14 (I): 120 Sports, ESPN, Accedo, Cognitive Networks, Aereo, Amazon, Lovefilm, RDK, Arris, AT&T U-verse, Audible Magic, Sling Media, BBC iPlayer, beIN Sports, Cisco

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 ( June 10th-11th in San Francisco -- purchase your Super-Early-Bird Discount tickets here ! ), and because we are catching up with a backlog of news (note: we have marked older stories with the date they originally broke), we are covering stories in this issue in headlines/round-up format: Sports Illustrated Publisher, Time Inc ., Teams with NHL , NBA...

Interactive TV Headlines Round-Up 2/21/14 (III): Massive Interactive, Channel 5, NBC, Amazon, thePlatform, Twitter, Vevo, Viki, YouTube, "Simon's Cat," Channel Frederator Network

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 ( June 10th-11th in San Francisco -- purchase your Super-Early-Bird Discount tickets here! ), and because we are catching up with a backlog of news (note: we have marked older stories with the date they originally broke), we are covering stories in this issue in headlines/round-up format: UK-Based TV Everywhere/Multiscreen Software and Design Company, Massive Interactive , Launches "Demand...

Interactive TV Headlines Round-Up 2/19/14 (I): GOVA, YouTube, CBS, Aereo, Amazon, Apple TV, Comcast, TWC, Netflix, BBC, Brightcove, Chromecast, Cisco

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 ( June 10th-11th in San Francisco -- purchase your Super-Early-Bird Discount tickets here! ), and because we are catching up with a backlog of news (note: we have marked older stories with the date they originally broke), we are covering stories in this issue in headlines/round-up format: 9 YouTube Multichannel Networks (MCN's)-- Maker Studios , Fullscreen, Collective Digital Studio...

Interactive TV Headlines Round-Up 2/10/14 (I): AdGorilla, Lenny Melamedas, Aereo, Amazon, BBC, Canoe, This Technology, Comcast, ABC, ABC Family, Sportskool, Arqiva, Capablue, Discovery, Disney

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 (June 10th-11th in San Francisco --purchase your Super-Early-Bird Discount tickets here ! ), and because we are catching up with a backlog of news (note: we have marked older stories with the date they originally broke), we are covering stories in this issue in headlines/round-up format: Multiplatform Advertising Sales and Video-Delivery Company, AdGorilla , Names Interactive TV Industry Veteran,...

Interactive TV Headlines Round-Up 2/6/14 (I): Adobe, NBC Sports, Aereo, Amazon, FreeWheel, Applicaster, Univision, Apple TV, AT&T U-verse, AwesomenessTV, BBC, Brightcove, Unicorn Media

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 (June 10th-11th in San Francisco - -purchase your Super-Early-Bird Discount tickets here! ), and because we are catching up with a backlog of news (note: we have marked older stories with the date they originally broke), we are covering stories in this issue in headlines/round-up format: NBC Sports to Use Adobe Primetime to Power Winter Olympics Coverage on PC...

Interactive TV Headlines Round-Up (I): A+E Networks, Time Warner Cable, Amazon, Animal Planet, Apple TV, BBC, Instagram, Bravo, Civolution, Axonista, Comcast, Elemental Technologies

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to...

Will on Wednesdays: Get Off Your Ads and Mobilize! - Part 2: Multi-Screen Orchestration Tunes Up

Moving from an Era of " What's in Your Wallet? " to " Who's Your Mobile Wallet? "
In our last installment , we looked at how Apple, with its vertically integrated products, identity architecture and cloud stack, may very well be the first company to bridge the TV advertising to mobile retail experience divide. From Apple TV to Passbook, we anticipate the company will opportunistically optimize their iAds platform -- using the awareness-generating power of TV ad impressions to both mobilize and shift branded experiences to the iPhone in as few clicks as possible.

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