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News Round-Up (IV): Fastweb-justAd.TV, FourthWall Media, Google TV-Logitech, Tim Kring, iN Demand

--IPTV Operator, Fastweb, Launches Interactive Ad Formats Powered by justAd.TV
--FourthWall Media-Commissioned Survey Shows "Overwhelming Consumer Demand" for Interactive TV
--Google Publishes Google TV Video, Logitech's Google TV Device to Be Called "Logitech Revue"
--"Heroes" Creator, Tim Kring, Teams with Nokia on ARG to "Effect Social Change" in the Real World
--iN Demand Promotes Two, Launches VOD Golf Tutorial Featuring Phil Mickelson
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We...

News Round-Up: Miscellaneous

--SeaChange, Big Band Announce Demo Plans for CableLabs Winter Conference
--Living TV Launching Alternate Reality Game to Promote "Supernatural"
--never.no Appoints VP of Sales for UK and Ireland
--Pace Networks Signs Up First Latin American Partner
--Twitter Hires Former Current TV Executive to Head Up Media Partnerships
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco) , we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of recent news in various categories: VOD, IPTV and advanced advertising technology provider, SeaChange International , has revealed its plans for next week's CableLabs Winter...

New Interviews on Real-Time VOD Ad Insertion and Developing ARG's for "Lost" and "FlashForward"

--Plus The iTV Doctor on Interactive TV for "Fans," Set Top Box 2009 Coverage, and More
[itvt] has just published interviews with senior executives from 1) BlackArrow , an advanced advertising specialist which announced earlier this week that its VOD ad-insertion platform--which enables ads to be inserted into VOD content on-the-fly--has gone live with Comcast in Jacksonville, Florida; and 2) Hoodlum , an alternate reality gaming (ARG) specialist which recently won a primetime Emmy for "The Dharma Initiative: Dharma Wants You," an ARG it created for the ABC drama series, "Lost,"...

i-Rights, Nightingale, beActive Partner on Web TV Series, Companion ARG

Digital Rights Group-subsidiary, i-Rights--a company which
specializes in the financing, development and distribution of
cross-media programming and which is headed up by Justin Judd, the
former controller of interactive media at Granada--has signed a
two-year deal with Canadian production company, The Nightingale
Company, that will see i-Rights distributing worldwide a new, 48-part
online series and Alternate Reality Game aimed at teens. Entitled "Do
You Believe Me?," the new show is billed as "tak[ing] its users into the
real world along with series characters." It tells the story of a
17-year-old girl called Maya who, through recurring nightmares,

International Interactive Emmy Award Winners Announced

At the MIPTV conference in Cannes earlier this month, the
International Academy of Television Arts & Sciences announced the
winners of its International Interactive Emmy Awards (note: the
awards, which were organized in partnership with Reed MIDEM, were
hosted by UK comedian, Brian Conley). The winners (together with
descriptions of their winning projects, provided by the International
Academy) were: Best Interactive Program: Finland's...

International Interactive Emmy Award Winners Announced

At the MIPTV conference in Cannes earlier this month, the
International Academy of Television Arts & Sciences announced the
winners of its International Interactive Emmy Awards (note: the
awards, which were organized in partnership with Reed MIDEM, were
hosted by UK comedian, Brian Conley). The winners (together with
descriptions of their winning projects, provided by the International
Academy) were: Best Interactive Program: Finland's Invisio for "Staraoke" ("'Staraoke'
is an interactive cross-media concept, which combines a TV show for
kids with a karaoke-type PC game and a Web community. The
Staraoke PC game is a singing game where the player controls the
game character on the screen with the pitch of his/her voice. The

[itvt] Radio: Execs from VR Company, Mindark, Discuss its Emmy-Winning Interactive TV Project

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Magnus Eriksson , chief development manager, and Christian Bjorkman , director of special projects at Mindark , the company behind the virtual world, Entropia Universe , discuss the interactive enhancements the company created for the Swedish television drama, " The Truth about Marika ." Viewers of the show--which was recently awarded the Emmy for Best Interactive TV Service...