backchannelmedia

BCM (formerly BackChannelMedia) Appoints Two to its Board

BCM (formerly known as BackChannelMedia)--a company that offers a patent-pending technology called Clickable TV, which allows viewers to forward or "bookmark" information from their TV to a personal Web portal or to their email account--said Wednesday that it has appointed Herb Brennan and Michael Evanisko to its board of directors.

Knology, WSFA and WCOV to Launch BCM's (BackChannelMedia) EBIF-Based "Clickable TV" Tech

--Interactive TV Technology Lets Viewers "Bookmark" Information from Programs and Ads for Later Viewing
BCM (formerly known as BackChannelMedia)--a company that offers a patent-pending technology called Clickable TV, which allows viewers to forward or "bookmark" information from their TV to a personal Web portal or to their email account--said Wednesday that it is launching the technology in Montgomery, Alabama in association with cable operator, Knology , and two local TV stations. According to the company--which says that Clickable TV is "the first of several groundbreaking products and services" that...

BackChannelMedia's Clickable TV Integrated with Triveni's GuideBuilder to Enable ITV for Broadcasters

BackChannelMedia --a company that offers a technology called Clickable TV, which allows viewers to forward or "bookmark" information from their TV to a personal Web portal or to their email account--and Triveni Digital --an LG Electronics subsidiary which develops systems that provide for the management and distribution of data and metadata in digital TV streams--said Tuesday that Clickable TV has been integrated with Triveni Digital's GuideBuilder PSIP metadata management system, in order to enable interactive...

BackChannelMedia, TelVue Demo End-to-End System for Interactive TV Infomercials

--Summer Conference Demo Leverages FourthWall EBIF User Agents, BigBand BMR, Cisco STB's
BackChannelMedia --a company that offers a technology called Clickable TV, which allows viewers to forward or "bookmark" information from their TV to a personal Web portal or to their email account (note: the company says that the technology will be deployed by Knology Communications next month, and that it has reached deployment agreements with around 80 local TV stations--for more on Clickable TV, see the article published on itvt.com, December 9th)--said Tuesday that it has...

Knology Becomes First Cable Op to Deploy Backchannelmedia's Interactive TV Advertising Technology

--"Clickable TV" Lets Viewers Bookmark Content to Personal Web Portal or Email
Boston-based interactive TV advertising specialist, Backchannelmedia , announced Tuesday that it has signed a deal with regional cable operator, Knology , that will see the latter testing Backchannelmedia's flagship Clickable TV technology on its digital cable network.

According to Backchannelmedia, Knology customers who choose to use Clickable TV will see small, non-intrusive icons at the bottom of their TV screen, alerting them to the availability of interactivity on the commercial or program...

Backchannelmedia Says its Clickable TV Technology is Now in "Commercialization Stage"

--Michael Kokernak Resigns as Co-CEO, Will Head New Research Unit
Boston-based interactive TV advertising specialist, Backchannelmedia , said Monday that its flagship Clickable TV technology has been validated by over-the-air testing and is now in what the company calls "a new commercialization stage." The company also announced that its founder and co-CEO, Michael Kokernak, has resigned his co-CEO position and will now become president of a new unit, called BCM Research, that will "seek to develop the next cycle of major innovation for Backchannelmedia" and...

Two More TV Stations Trial Backchannelmedia's ITV Advertising Platform

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--Ad Council Now Using the Platform for PSA's
Backchannelmedia--a Boston-based company which late last year announced that it had received an investment of $3 million, bringing the total raised by its initial funding round to $9.5 million--says that two LIN TV-owned television stations in Hartford and New Haven, Connecticut, WTNH-TV ABC Channel 8 and WCTX-TV MyTV Channel 9, will participate in a trial of its TV-to-Internet click-through system (note: the system is also being trialed by WCVB-TV/DT Channel 5, Hearst-Argyle's digital ABC affiliate...

Backchannelmedia Teams with Hearst-Argyle on Boston ITV Trial

Backchannelmedia--a Boston-based company which late last year
announced that it had received an investment of $3 million, bringing
the total raised by its initial funding round (which has been underway
for the past two years) to $9.5 million--is teaming with WCVB-TV/DT
Channel 5, Hearst-Argyle's digital ABC affiliate in Boston, on a trial of
its TV-to-Internet click-through system. The trial will last 12 months
and will involve up to 1,000 viewers equipped with TV sets or set-top
boxes loaded with Backchannelmedia software, the company says. The
software allows a viewer watching a live or DVR-recorded show to use
their remote control to "bookmark" or transfer information in ads or
programming to a personal and customizable Internet