basketball

Interview: Ensequence's Mike Kelley and Verizon's Phil Santoro on FiOS TV's New ESPN Tournament Challenge App

Ensequence recently developed the ESPN Tournament Challenge TV App , an interactive TV app for Verizon FiOS TV and ESPN that allows fans to create and follow personalized tournament brackets during the NCAA Men's Basketball Tournament ("March Madness") .

Subscribers create or check their brackets by clicking on the "Widgets" button on the FiOS TV remote control, selecting "FiOS TV Widgets," and then selecting the ESPN Tournament Challenge icon under the...

March Madness On Demand Could Be a Slam Dunk Interactive TV App

--By Steve Donohue Considering the huge demand Web surfers and smart phone owners showed this year for March Madness On Demand , imagine how much traffic wall-to-wall coverage of the NCAA Men's Basketball Tournament could generate if Turner Sports and CBS Sports manage to create an interactive TV application for the Big Dance. Since 2004, MMOD has been a huge draw for hoops fans, allowing viewers to toggle between up to four live games running...

News Round-Up (IV)

--mDialog Hires Two Execs to Support Dynamic Video Ad-Insertion Platform for iPad/iPhone
--metaio Launches First-Person Augmented Reality Shooter Game
--Miniweb in Connected TV Partnership with Brightcove
--NBA Game Time Widget Launches on Vizio Connected TV's
The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Mobile video and in-stream ad management company, mDialog (note: the company recently launched in-stream interactive overlay ads for the new Apple iPad--see the article...

CBS Sports Taps NBA Star, Steve Nash, to File World Cup Web Video Reports, Interact with Viewers

--ESPN, Rogers Unveil Plans for Multiplatform World Cup Coverage
CBS Sports contacted [itvt] Wednesday to let us know that it has tapped South African-born two-time NBA MVP, Steve Nash , for a project that will see him traveling to South Africa and filing a series of video segments and reports on the 2010 World Cup, as well as interacting with viewers through social media. The reports will be produced in partnership with Nash's production company, Meathawk .

According to CBS Sports,...

News Round-Up (VII)

--Mixed Signals' Sentry Now Supports Monitoring of EBIF-Based Interactive TV Apps
--Motorola to Unveil New Medios Multiscreen Service Management Software, New M3 VOD Servers
--Mozaik Launches Interactive Video App for Apple iPad
--NBA Digital Expands NBA Game Time to TV via Deals with Roku, Vizio
--NDS Secures Wins with Sky Deutschland, Kabel Deutschland, R, Hathway
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Digital content monitoring solutions specialist, Mixed Signals , has announced the addition of new capabilities to its Sentry product which it says will enable it to monitor interactive...

News Round-Up: Broadband TV and OTT

--"Interactive Episodes" of "Doctor Who" Reviewed (Video)
--Hulu to Begin Testing Subscription-Based Service Next Month
--NCAA in 14-Year, $10.8 Billion "March Madness" Deal
--Revision3 Launches Interactive TV Cooking Show
--Roku Begins Offering NBA Game Time
--Vudu Offering "Avatar" with Extras, 28 Days before Netflix
--YouTube Quietly Expands its Movie Rental Line-Up
The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Here is a round-up of interactive TV-related news pertaining primarily to the broadband TV/OTT space : Earlier this month (see the article published on...

Turner Sports Trumpets Success of its Multiplatform Coverage of NBA Regular Season

Turner Sports last week released viewership/usage statistics for its multiplatform coverage of the 2009-10 NBA regular season. According to the company (which jointly manages NBA Digital and the latter's line-up of broadband video and mobile offerings with the NBA): NBA.com has streamed a record 1 billion videos worldwide since the end of last season, representing a 65% increase in video views for the site. NBA.com also averaged a record of over 52 million global monthly...

News Round-Up

--Germany's 7P Developing Interactive TV Widgets for Yahoo! Widget Engine
--Accenture Launches OTT TV Solution
--Amino in IPTV Set-Top Deal with CDE Lightband
--Brightcove Releases Version 4.1 of its Platform
--bwin Launches Social TV System
--Edgeware Appoints New CMO, EVP of Sales
--Fox Networks Names Julie Simon SVP of Advanced Services
--New IneoQuest Social TV Service Will Also Gather Feedback on Pay-TV QoS
--iStreamPlanet Integrates Silverlight Rough Cut Editor into its Video Workflow Automation Platform
--China's JENA to Integrate Qtv's Internet Media Player into its Connected TV's, STB's
--Netflix on Wii Now Available to All US Consumers
--Nordija Partners with
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue: Cologne-based Seven Principles (7P) has announced that it is developing interactive TV widgets as a development partner of Yahoo! Connected TV . The company says that it will launch a phone book widget later this quarter, which it says "allows a search by name and place as well as a reverse search using the phone...

Traffic for CBS's March Madness On Demand Up Substantially from Last Year

--Canada's Score Media in Broadband Video Deal with NHL
CBS on Tuesday released traffic statistics for March Madness on Demand (MMOD), the broadband video service it offers for the annual NCAA Division I Men's Basketball Championship. According to the broadcaster: 11.7 million hours of live streaming video and audio (up 36% compared to last year) were consumed by 8.3 million unique visitors (up 10% from last year) to the NCAA MMOD video player. By way of comparison, ratings for CBS Sports' TV coverage of...

TNT and NBA Digital to Present Special Interactive Edition of "TNT NBA Thursday"

--CBS Lets Viewers Decide Which Song Brooks & Dunn Will Perform at CMA's
--Fox Mobile Group Launches Mobile Subscription VOD Service, Bitbop
--Univision to Offer All World Cup Soccer Games on VOD and Live Online
--Showtime Teams with Comcast on Free VOD Promotion
Turner Broadcasting -owned cable channel, TNT, and NBA Digital, the new media arm of the National Basketball Association (NBA) , will tonight (Thursday) present a special interactive edition of the show " TNT NBA Thursday ," (airs at 8:00PM Eastern) that integrates TNT, NBA TV and NBA.com.

According to the companies, during the first of the two games (Chicago Bulls vs. Miami Heat) that will be broadcast live on "TNT NBA Thursday"...

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