NBA Launches Two-Screen Interactive TV Application, "NBA TV Companion"

The National Basketball Association's (NBA) NBA Digital arm has launched a two-screen interactive TV application, called NBA TV Companion , that is available on and on individual NBA team sites. According to NBA Digital, key features of the new application, which is designed to be used in conjunction with live game telecasts, include: "In-Arena Experience and Press Access": the app is designed to simulate the experience of being in an NBA arena press box,...

News Round-Up

--BIAP Changes its Name to FourthWall Media
--Canoe Ventures Looking to Staff Up
--Disney's Keychest Tech Would Enable New Content Ownership Model for Multiplatform World
--MySpace Launches vCommerce-Enabled Music Videos Hub
--NBA to Launch Interactive TV Show on
--NBA Also Considering Letting Fans Interact with One Another via Interactive TV Widgets
--Rogers to Launch TV Everywhere-Type Service Next Month, Cox in Wait-and-See Mode
--Yahoo! in Branded Programming Partnership with GroupM
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: As [itvt] was going to press, we learned that Plano, Texas-based interactive TV software provider, BIAP (note: last year, the company--whose name is an acronym for Broadband Interactive Applications--secured a five-year license agreement for its ETV User Agent with Time Warner Cable--see [itvt] Issue 8.23 Part 2B), has changed its name to FourthWall Media . We plan...

AT&T Trials Multiview Interactive TV Application for Dallas Mavericks Basketball Games

--Says It Has No "Immediate Plans" to Bring Similar Team-Specific Apps to Other Markets or Games
AT&T is providing Dallas and Fort Worth-area customers of its Microsoft Mediaroom-powered IPTV service, U-verse TV , with a " Dallas Mavericks Multiview " interactive TV application intended to enhance their viewing of Dallas Mavericks basketball games. The application is a team-specific implementation of the new AT&T U-verse TV Multiview application format that was profiled in an article published on, September 14th (note: an example of AT&T U-verse TV's new Sports Multiview application, which...

DirecTV Rolls Out Multiple Interactive TV Services

--Forms Audience-Measurement Partnership with TNS US satellite TV provider, DirecTV, continues to roll out interactive TV
services as an integral part of its sports coverage and of its service
offering in general (note: the company is also expected to launch a
VOD service this quarter; a report in the Wall Street Journal stated that
the service will employ a combination of push-VOD and broadband