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Interactive TV News Round-Up (II): Comcast, NBCU, Canoe, BlackArrow, Grooveshark, Boxee, HBO

--Comcast, NBCU, Canoe in Major Dynamic VOD Ad-Insertion Push
--Grooveshark Launches Streaming Music App on Boxee
--HBO Launches Max Go "TV Everywhere" App
Because the [itvt] editorial team has been on the road the past few weeks, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Comcast announced last...

Interactive TV News Roundup

-- ActiveVideo Touts CloudTV, iVOD -- BlackArrow Powers Multiplatform Advanced Advertising -- Arris Demonstrates Home Gateway, ConvergeMedia Platform -- AltiCast Pitches tru2Way, EBIF Solutions
ActiveVideo Networks said it will demonstrate at The Cable Show in Chicago next week how cable operators can use its CloudTV platform to improve the viewing experience for watching video-on-demand content on multiple screens. The company, which supplies interactive TV technology to Cablevision Systems Corp. , will tout its "iVOD" platform, which can enable cloud-based navigation on televisions and broadband connected devices in a subscriber's home. ActiveVideo said its exhibit will show how CloudTV can...

BlackArrow Powers Mid-Roll VOD Ads

-- Advanced Advertising Vendor Enables Interoperability with Third-Party Ad Systems
Advanced advertising technology vendor BlackArrow upgraded its ad-insertion platform, giving cable MSOs the ability to insert mid-roll ads in video-on-demand programs. In addition to supporting mid-roll ads, BlackArrow said its new platform gives service providers greater control over trick-modes, including a way to disable the fast-forward function for programmers that don't want subscribers skipping commercials. BlackArrow said it will also support third-party advertising systems. Supplying cable operators with technology that allows them to insert ads...

ABC, NBCU, CTAM Join VOD Research Initiative

The cable industry is getting more support for its Advanced Advertising Media Project (AAMP), which is focused on driving media buyers to video-on-demand advertising. AAMP said ABC , NBCUniversal , Intel , and cable marketing association CTAM joined its research initiative. It announced several other members in March, including the A&E Television Networks , VOD technology firm BlackArrow , CBS , Comcast Corp. , Digitas , Discovery Communications , Horizon Media , NDS and Rainbow...

VOD Technology Veteran Don Gordon Joins BlackArrow

--Former ActiveVideo, Microsoft and Diva Executive Named Senior VP, Technology
Advanced advertising technology provider BlackArrow named former ActiveVid eo Networks and Microsoft Corp. executive Don Gordon senior VP, technology. Gordon, an inventor who is named on 70 pending patents, is a veteran of the VOD technology sector. He was the first employee at Diva Systems Corp ., which began selling VOD technology to cable operators in the mid-1990s. He later served as director of development at Microsoft TV's TVD venture, and was most recently the...

Interactive TV News Round-Up (I): 4A's, BlackArrow, Antik Technology, Baynote, ioko

--4A's and BlackArrow Launch Research Initiative on Effectiveness of VOD Advertising
--Antik Technology Launches Hybrid 3D Set-Top Box
--Baynote Powers Personalized Search and Recommendations for ioko's VOD Solutions
Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011 , we are covering recent news in round-up/summary form. Once again, we anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't see your news covered in this...

News Round-Up (II): BBC, BeeSmart, Edgeware, Netview, Zenterio, Verimatrix, BlackArrow, Bluefly, Bravo, Brainient, BrightLine

--BBC Releases Red-Button Programming Schedule through October 22nd
--BeeSmart, Edgeware, NetView, Zenterio, Verimatrix Team on OTT Solution
--BlackArrow Trials Dynamic VOD Advertising with Rainbow Media
--Bluefly Using Scanbuy QR Code Technology for Ad Campaign on Bravo
--Interactive Video Advertising Company, Brainient, Secures $800,000 in VC Funding
--BrightLine Wins Three IAB MIXX Awards
Because the [itvt] editorial team is busy working on TVOT NYC Intensive (November 18th in New York City), our new show on the national interactive TV platform and the emerging ITV economy, we are covering recent news in round-up/summary form. We apologize for any inconvenience to our readers. The BBC has announced the line-up of content that will be available through its red-button interactive TV service through October 22nd. A consortium of five technology providers--...

News Round-Up (II): ANT, BBC iPlayer, NetRange MMH, BBC Red Button, BlackArrow, NDS

--ANT Galio Supports BBC iPlayer, NetRange MMH Portal Services
--BBC Releases Red-Button Programming Schedule through September 24th
--BlackArrow, NDS Preview DVR Ad Substitution at IBC
Due to the huge volume of interactive TV-related news generated over the past few days by the IBC, we are covering stories in this issue in round-up format. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue,...

CableLabs Trumpets Success of Advanced Advertising Interop Event

--Event Sought to Prove Interoperability of SCTE-130 Interfaces, Develop Profiles for SCTE-130 and SaFI
US cable-industry research, development and standardization body, CableLabs , is trumpeting the success of an Advanced Advertising Interop event it held, June 14th-18th, to prove interoperability, based on the SCTE-130 standard, across a number of advertising interfaces. The weeklong event was organized in partnership with SCTE DVS/Working Group 5, the SCTE committee charged with working on advanced advertising, and with Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and...

NDS, BlackArrow Form Strategic Business and Technology Alliance for Advanced Advertising

--BlackArrow Raises $20 Million in NDS-Led Series C Funding Round
Advanced advertising technology provider, BlackArrow , announced Monday that it has closed a $20 million Series C financing round that was led by interactive TV and conditional access technology provider, NDS , and that also saw the participation of existing BlackArrow investors Cisco, Comcast Interactive Capital, Intel Capital, the Mayfield Fund and Polaris Venture Partners. The company--which says that it will use the infusion of capital to expand product development and accelerate the deployment of...

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