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Bresnan Begins Dynamic VOD Advertising Trial, Using Solutions from Arris, Avail-TVN, BlackArrow

Bresnan Communications , the US's 13th-largest MSO (it has approximately 300,000 subscribers), announced last week that it has begun a trial of technologies that enable the dynamic insertion of advertising into VOD programming.

According to Bresnan, the trial--which sees ads being selected and inserted into VOD content in real time (note: traditionally, ads have had to be inserted into VOD programming as much as 60 days in advance), based on such factors...

BlackArrow News:

Secures $20 Million in New Funding
Launches New Tool Suite, BlackArrow AdMaps
Teams with Arris, BIAP, Sigma Systems on "Personalized Advertising"
Integrates with Adobe Media Player, Motorola VOD, IAB VAST, Akamai
Signs VOD/Broadband Video Advertising Deal with Kabillion
BlackArrow, a company that offers an ad-management system designed for video distributed over any on-demand platform, has generated a fair amount of news over the past few weeks: The company has secured $20 million in a funding round that saw the participation of its existing investors, Cisco, Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners. The company, which says it has secured a total of $38 million in private financing to date,...

Radio: Dean Denhart, President and CEO of BlackArrow

In this recorded episode of [itvt]’s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Dean Denhart , president and CEO of BlackArrow , a company that specializes in targeted advertising management technologies for on-demand platforms (note: among other things, the company recently announced that it had raised $20 million in new funding and that it had integrated its ad-management system with Akamai’s Media Framework), provides an overview of the company and its...

Radio Interview: Tom Morgan, Chief Strategy Officer, Move Networks

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In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Tom Morgan, chief strategy
officer of Move Networks (clients include ABC, Discovery and Fox),
provides an overview of that company's technology and strategy;
explains why it sees itself as a company that delivers digital television
rather than broadband TV; discusses its interest in working with
CableLabs'...

[itvt] Radio: The Interactive TV Month in Review










In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow
Show with Tracy Swedlow," a panel of high-profile interactive TV
experts-- Patrick Donoghue , VP of interactive TV product management at
Time Warner Cable ; industry analyst, Leslie Ellis (author of the column,
" Translation Please "); Bill Niemeyer , chief of analysis and research at
BlackArrow ; David Preisman , VP of interactive television at Showtime
Networks ; and Lori Schwartz , SVP and director of the Interpublic Emerging

[itvt] Radio - BitTorrent President, Ashwin Navin, on the Company's Detente with Comcast

--The Interactive TV Month in Review In this recorded episode of [itvt]'s new talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Ashwin Navin , co-founder and president of peer-to-peer technology provider, BitTorrent , discusses that company's recently announced agreement with Comcast, which calls for them to work together to address infrastructural issues raised by the growing popularity of video and other rich media on the Internet.

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