3D TV Round-Up

--CableLabs to Offer 3D TV Testing
--Comcast On Demand Offering 3D Horror Movie
--Discovery, ESPN to Launch 3D TV Channels
--JVC Launches 2D-to-3D Converter
--MPEG Industry Forum Launches 3D TV Working Group
--Samsung in 3D TV Partnership with RealD
--Sigma Designs to Demo New 3D Technologies at CES
--Vizio Launches New Line of 3D TV's
As was widely anticipated, 3D TV has emerged as one of the major themes of this year's Consumer Electronics Show--and a number of pieces of 3D TV news came across [itvt]'s desk, Tuesday. Here is a brief round-up: CableLabs has announced that it is providing testing capabilities for 3D TV implementation scenarios over cable. According to the organization, these capabilities "cover a full range of technologies including various frame-compatible, spatial multiplexing solutions for transmission." The...

ADB Trumpets tru2way Demo at Recent CableLabs Interop Event

Geneva-based set-top box company, Advanced Digital Broadcast (ADB) , announced today that it has demonstrated live that it can "deliver the promise of tru2way for cable system operators and consumers." According to the company, at a recent CableLabs Interop event it showed how its ADB-4820C HD set-top box can seamlessly support the full functionality of both Cisco and Motorola tru2way headends and CableCARDs: the box was first connected to a Cisco headend using a Cisco...

OpenTV, RGB Networks Demo EBIF-Based Advanced Advertising Capabilities at CableLabs Interop

Kudelski -owned interactive TV and advanced advertising technology provider, OpenTV , and network video processing specialist, RGB Networks , have provided some information on their activities at the Advanced Advertising 1.0 Platform Interoperability event that US cable-industry research-and-development body, CableLabs, held last month (note: for more on the Interop event, see the article published on, November 18th ). According to the companies, their advanced advertising demos at the event--which they say involved several other...

CableLabs Trumpets Its ETV/tru2way Resources for Device Manufacturers, App Developers

US cable-industry research, development and standardization body, CableLabs , issued a press release last week trumpeting the various ETV/EBIF and tru2way-related programs it has put in place to support device manufacturers and application developers--two groups which it describes as "important stakeholders" in the ETV and tru2way communities. "These steps that CableLabs is taking provide resources for tru2way and ETV product developers, at little to no cost for them," CableLabs president and CEO, Paul Liao, said...

Four Companies Team on Inventory Management Demo at CableLabs Summer Conference

--3D Sensing System from Prime Sense Wins Conference's Innovation Award
OpenTV , This Technology , Sigma Systems and Arris announced Monday that they are jointly demonstrating an integrated advertising inventory management solution for the first time at the CableLabs Summer Conference this week. According to the companies, the solution provides a comprehensive view and unprecedented management and control of advanced advertising inventory. This, they say, will allow operators to make much smarter decisions and gain a competitive advantage by having enhanced visibility into and detail...

Tandberg to Demo "Device-Aware Backoffice for Multiplatform TV" at CableLabs Summer Conference

--CableLabs Summer Conference Preview: Demo's from Arris, BigBand, Sigma Systems
Ericsson-owned Tandberg Television announced Friday that it will debut what it is calling the "cable industry's first device-aware backoffice for multiplatform TV" at this week's CableLabs Summer Conference in Keystone, CO, and at next month's IBC show in Amsterdam. According to the company, the new solution--which is the latest version (5.0) of its OpenStream Digital Services Platform (note: the platform, which Tandberg acquired via its purchase of N2 Broadband back in 2005, is used by,...

New Interviews with Google TV Ads' Keval Desai and ThinkAnalytics' Eddie Young and Pete Docherty

--Plus BIAP's Chief Product Officer, Ellen Dudar, on Interactive TV Standards and HDTV
[itvt] has just published audio interviews with Keval Desai , director of product management at Google and head of the company's Google TV Ads operation; and with Eddie Young and Pete Docherty , CEO and CTO respectively of ThinkAnalytics . Desai provides an in-depth overview of Google's ongoing efforts in the TV advertising space. Topics discussed include why Google decided to move into TV advertising; the company's deployment with DISH Network and its plans for...

CableLabs Unveils Stewardship and Fulfillment Interfaces (SaFI) for Canoe

--Interfaces Are Key Component of US Cable Industry's Plans for Unified Advanced Advertising Platform
US cable-industry research, development and standardization organization, CableLabs , announced Wednesday the release of a new set of specifications, called the Stewardship and Fulfillment Interfaces (SaFI), which it says were created to further the development of advanced cable advertising and other interactive products, and which will be a key part of Project Canoe , the US cable-industry's initiative to create a national, cross-operator, unified platform for interactive and addressable advertising. According to the organization, the...

Major Cable Operators to Miss tru2way Deadline Stipulated in MOU with CE Manufacturers

Comcast , Time Warner Cable and Cox Communications have conceded that they will not--as they had promised in a supposedly binding MOU with various consumer electronics/hardware manufacturers that was announced last spring--have tru2way technology deployed across their entire service footprints by July 1st, according to a report Tuesday by Todd Spangler in the US cable-industry trade publication, Multichannel News. However, at least two of those CE manufacturers, Samsung and Panasonic, appear to be responding to...

enableTV Launches Royalty-Free Commercial Version of CableLabs' tru2way Reference Implementation

--Also Launches Support Program for Companies Licensing the RI Directly from CableLabs
enableTV , the interactive TV software and services company that was spun out of Vidiom Systems last year by Vidiom founder, Tim Wahlers, announced Thursday that it is offering a tru2way/OCAP deployment solution that includes a royalty-free, commercial version of CableLabs ' recently launched tru2way Reference Implementation (note: the latter is an open source implementation of CableLabs' OCAP middleware specification that is billed as providing device manufacturers and application developers with a consistent interpretation of...