cablevision

AMC Pitching Advertisers on Canoe- and Cablevision-Powered RFI Interactive TV Ads

--Wrigley Using Canoe-Powered ITV Ads to Offer Free Samples of Orbit Gum
MediaPost's David Goetzl and Joe Mandese have obtained a document from cable channel, AMC , that casts some light on how the channel is marketing to advertisers the RFI (request-for-information) interactive TV advertising capabilities that Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising, recently began rolling out in EBIF-enabled Comcast and Time Warner Cable systems (see the article published on itvt.com, June 28th).
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Cloud-Based Interactive TV Company, ActiveVideo, Files Patent-Infringement Lawsuit against Verizon

--In March, Verizon Filed Patent-Infringement Lawsuit against ActiveVideo Customer, Cablevision
Cloud-based interactive TV specialist, ActiveVideo Networks , said last week that it has filed a patent infringement lawsuit in the US District Court for the Eastern District of Virginia against Verizon Communications , Verizon Services Corp ., Verizon Virginia and Verizon South . Earlier this year (see the article published on itvt.com, March 19th), Verizon filed a patent-infringement lawsuit in the Delaware federal court against ActiveVideo customer, Cablevision, and also filed a complaint against the...

Canoe Reveals Programming Partners for its Interactive TV Advertising Solutions

--Partners Are Comcast Networks, Discovery Communications, NBC Universal, Rainbow Media
--Will Deploy an RFI Application Later this Quarter
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House ), said Monday that it has signed separate agreements with Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media that will see those companies launching its national interactive TV advertising solutions across their individual programming networks. Once the partners--which are Canoe's first programming...

News Round-Up (I)

--Cablevision Rolls Out Multiple Interactive TV Channels Based on ActiveVideo's CloudTV Technology
--Accedo Broadband Offering Paid Games on Philips Net TV
--ADB Unveils Cable Show Line-Up
--Alticast, Rovi Team on NCTA Cable Show tru2way/IPTV Demo
The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers. ActiveVideo Networks and Cablevision have announced that Cablevision has deployed over two dozen new interactive TV channels to its entire digital subscriber base, based on ActiveVideo's flagship CloudTV platform. According to the companies, Cablevision is using CloudTV to "offer an expansive menu of personalized television content--including hyper-local...

News Round-Up (II)

--Report: Blockbuster to Release "Blockbuster Everywhere" API
--Boxee Updates its Platform, Adds More Content Apps
--Bravo Organizes Social TV Event around "Real Housewives" Premiere
--Cablevision Begins Deploying RS-DVR
--Cisco Powering 3D VOD for French Cable Operator, Numericable
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Struggling video rental chain, Blockbuster , is set to release an API called "Blockbuster Everywhere," that is designed to deliver films, reviews and real-time inventory to set-top boxes,...

News Round-Up

--Verizon Launches FiOS Labs Site
--Over 200,000 Users Participate in ITV's Social Coverage of Election Debate
--ITC to Investigate Certain Cablevision STB's
--Microsoft Releases Silverlight 4
--MHL Consortium Aims to Develop New Interface Standard for Connecting Mobiles to HDTV's
--Sony to Integrate PlayTV with Facebook
--TiVo Calls on FCC to Probe Economics of CableCARD
--Widevine Selects Arxan's Application Hardening and Key Protection Solutions
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue: Verizon revealed via Twitter Sunday that it has launched a FiOS Labs site , which it says will allow interested parties to "take a look backstage at some ideas we're working on, along with some of our most recently launched features." Projects listed on the site include an initiative with iheartradio to bring the latter's...

Multiplatform/Interactive TV News Round-Up (II)

--CTAM, CableLabs, Canoe Ventures, Cablevision, ActiveVideo Networks, CBS, Charter Communications, Concurrent, FourthWall Media, Cisco, Clicker Media, Comcast, Cox, C-Span
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010 --and then took a few days off to recover. This is the second of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: The Cable & Telecommunications Association for Marketing (CTAM) has announced that it is partnering...

New iTV Doctor Column Features NBCU's Michael Aaronson on Making Winter Olympics Interactive

--Plus Villalpando on STB vs. Cloud, Grant Hay on the Problem with TV, Vinson on the FCC
[itvt] has just published the latest edition of Rick Howe 's regular column, " The iTV Doctor Is In! " This week, NBC Universal 's VP of digital distribution, Michael Aaronson , provides a detailed overview of how the broadcaster brought interactive TV coverage of the Winter Olympics to AT&T U-verse TV, Cablevision, Comcast, DirecTV, DISH Network, Oceanic Time Warner Cable, and Verizon FiOS TV.

In addition: [itvt] blogger, Edgar Villalpando ,...

Cablevision Trumpets Success of First Batch of Optimum Select Interactive TV Advertising Campaigns

--Claims 70% Lead Conversion Rate for Most Recent Colgate-Palmolive Campaign
New York-area MSO, Cablevision , is trumpeting the results of the first set of campaigns powered by its new proprietary (i.e. not EBIF-based) interactive TV advertising service, Optimum Selec t. The service presents viewers with a "select button overlay" which appears at the bottom of the TV screen during a commercial and which invites them to press the "SEL" button on the remote control for more information on an advertised product. Once the viewer presses...

Canoe Begins Trial of RFI Interactive TV Advertising, Pushes Back Commercial Launch until Spring

--Cablevision Lets Viewers Bookmark Movie Trailer via Optimum Select
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), plans to commercially launch an EBIF-based Request for Information (RFI) interactive TV advertising product in the spring, and began a trial of RFI interactive TV advertising with a network partner in the fourth quarter of 2009, the company's senior director of marketing communications,...

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