CBS: Broadband Expands Programming's Reach, Doesn't Reduce TV Viewing

--CBS Interactive Launches Intel-Sponsored HD Broadband Video Service

--Quincy Smith Promoted to CEO of CBS Interactive

CBS Interactive has released initial results from an ongoing study of
around 50,000 consumers who have watched full episodes of CBS
shows streamed online across its Internet distribution network, the CBS
Audience Network (note: the latter consists of around 300 partners
including, AOL, Microsoft, Yahoo, Comcast, Joost, Bebo,
Netvibes, Sling Media, Veoh, Automattic, Brightcove, Clearspring,
Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide,
VideoEgg, Voxant and vSocial, as well as the Web sites of CBS's own

TiVo Rolls Out Broadband Video Functionality First Announced at CES

--Company Signs Broadband Video Deal with YouTube

--Omnicom, CBS to Use Company's StopWatch Research Service

--Company's Service, Now Offered by Comcast, is in Tech Trials with Cox

--Company Secures Two More Favorable Rulings in "Time Warp" Case

DVR vendor/service provider, TiVo, has generated a fair amount of
news over the past few weeks: Last week, it was...

Usage of CBS Sports' March Madness on Demand Increases Significantly

CBS Sports contacted [itvt] last week to provide statistics on the
broadband video service it offered for the recent NCAA Division I
Men's Basketball Championship (popularly referred to as "March
Madness"). According to the company: From March 20th (opening day) through April 7th (championship
game), there were 4,759,306 total unique visitors to the NCAA March
Madness on Demand video player, compared to 1,800,383 total unique...

Adobe Media Player Launched

--Features Content from CBS, MTV, PBS, Scripps and Others Earlier this month, Adobe Systems launched its long-awaited Adobe
Media Player 1.0 software (available for download at ). The company touts the new
cross-platform, customizable media player as providing new ways for
viewers to discover and interact with content, and as offering content
providers a range of revenue- and brand-building opportunities. A
number of high-profile broadcasters and other content providers are
providing content for the new player, including CBS, MTV Networks,
Universal Music Group, PBS, CondeNet and Scripps Networks; and