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Interactive TV News Roundup

April 11, 2011
-- iWin Scores Contract to Build Facebook Games for Endemol
-- Burnett Teams With Hearst to Produce Multiplatform Reality Shows
-- Never.no Supplies Broadcasters with Second-Screen App
-- New Approach to In-Game Advertising from Mobile Advertising Firm
Game show syndicator Endemol USA signed interactive TV developer iWin Inc. to create Facebook versions of its "Deal or No Deal" and "1 vs. 100" programs. The Facebook games will debut later this spring, and San Francisco-based iWin also agreed to develop PC versions of the game that are scheduled to debut this fall. NBC airs "Deal or NO Deal" in the United States. "1 vs. 100," which ran previously on The Peacock Network, is...

March Madness On Demand Could Be a Slam Dunk Interactive TV App

April 05, 2011
--By Steve Donohue Considering the huge demand Web surfers and smart phone owners showed this year for March Madness On Demand , imagine how much traffic wall-to-wall coverage of the NCAA Men's Basketball Tournament could generate if Turner Sports and CBS Sports manage to create an interactive TV application for the Big Dance. Since 2004, MMOD has been a huge draw for hoops fans, allowing viewers to toggle between up to four live games running...

Interactive TV News Round-Up (I) By Steve Donohue

April 04, 2011
--Bravo to Add Multiple Interactive and "Transmedia" Elements to "Top Chef"
--CBS Launches "Tweet Week"
--mgMedia in Connected-TV Apps Deal with LG Electronics
--Studios' Premium VOD Plans May Have Little Impact on Theaters
--Mobile Interactive Group Integrates its Interactive TV Platform with Facebook
Here is the first of two round-ups of recent interactive TV news stories: Billing it as its "first fully-integrated transmedia play," NBC Universal's Bravo is looking to boost revenue and ratings by adding several interactive elements to its " Top Chef " series. Season nine of the reality show will rely on mobile phones, tablet computers, social media, and Bravo's Web site to incorporate viewers into the storyline. More . CBS is recruiting actors, sports...

Interactive TV News Round-Up (II): Apple, AT&T U-verse TV, Starz, BBC, CBS, SCVNGR

March 16, 2011
--Apple Sets Up Dedicated iTunes Section to Showcase AirPlay-Enabled Apps
--AT&T U-verse TV in "TV Everywhere" Deal with Starz
--BBC Releases Red-Button Programming Schedule through March 25th
--CBS Teams with SCVNGR to Promote "Chaos" at SXSW via Mobile Social Game
Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011 , we are covering recent news in round-up/summary form. Once again, we anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't see your news covered in this...

Interactive TV News Round-Up (II): Cablevision, Visible World, GroupM, Canoe, DDS, CBS, Clicker

March 08, 2011
--Visible World Powers Cablevision Addressable Ad Campaign in which Five Brands Share One :30 Slot
--Canoe Ventures in Interactive TV Advertising Partnership with Donovan Data Systems
--CBS Acquires Clicker, Names Clicker CEO, Jim Lanzone, President of CBS Interactive
Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011 , we are covering recent news in round-up/summary form. Once again, we anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't see your news covered in this...

Interactive TV News Round-Up (IV): International Digital Emmys, ivi TV, Netflix, CBS

February 22, 2011
--International Digital Emmy Nominees Announced
--Federal Judge Orders ivi TV to Shut Down
--Netflix in Instant Streaming Deal with CBS
Due to the large volume of news generated over the past few days, we are covering stories in this issue in summary/round-up format. The International Academy of Television Arts & Sciences has announced the nominees for this year's International Digital Emmy Awards, which will be presented at a ceremony during MIPTV's opening-night festivities on April 4th in Cannes. "There are 12 nominees in three categories, Digital Program: Children & Young People; Digital Program: Fiction; and...

Interactive TV News Round-Up (II): Boxee, CBS, Vudu, ViewSonic, Brightcove, Disney-ABC, Yahoo!

January 11, 2011
--Boxee Product News: Boxee Box Firmware, CBS Deal, Vudu 3D, Boxee for iPad, ViewSonic TV
--Chief Product Officer, Zach Klein, Leaving Boxee
--Brightcove Launches "Open Source @ Brightcove"
--Report: Disney in Talks about Offering Content on Yahoo! Connected TV
--Karin Gilford Named SVP of Digital Media for ABC Television Network
Due to the large volume of news generated by the Consumer Electronics Show (CES), which took place last week in Las Vegas, we are covering stories in this issue in summary/round-up form. Our regular news coverage will return shortly. OTT specialist, Boxee , has generated a fair amount of news over the past few days: 1) The company has released a new version of the firmware for its D-Link-manufactured Boxee Box. According to a blog...

Interactive TV News Round-Up (II): Bravo, Brightcove, CableLabs, CBS, Clicker, Clikthrough

January 03, 2011
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news in round-up/summary form. Due to the volume of news we are covering in this issue, our summaries are somewhat more abbreviated than usual (note: extensive background information on most of the companies and technologies covered in this issue can be found by using itvt.com's search functionality). We apologize for any inconvenience to our readers: our regular...

News Round-Up

September 21, 2010
--Report: Amazon Attempting to Acquire Lovefilm
--AT&T Teams with NCAA Football on Social App
--BBC Commissions Second Series of "Interactive Episodes" of "Doctor Who"
--CBS Sports Launches Pro Football App for Apple iPad
--ivi Receives Cease-and-Desist Letters from Broadcasters, Files Complaint for Declaratory Judgment
--Motive Television to Acquire Adecq, Provider of the Bestv DTT-Based VOD Solution
--Ofcom Hands over Responsibility for VOD Content Regulation to Association for Television on Demand
--Open IPTV Forum Adds Four More Members
--Pace Hires Nokia UK & Ireland MD, Mark Loughran, to Head New Convergence-Focused Unit
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue: According to a report in the now paywall-blocked Sunday Times, Amazon has initiated a takeover bid for Lovefilm , the company often referred to as "the European Netflix." The bid is said to value Lovefilm at around £200 million. AT&T and NCAA football have announced the launch of a free NCAA Football Fan Zone App...

CBS and the 4A's to Sponsor [itvt]'s TVOT NYC Intensive

September 16, 2010
[itvt] is pleased to announce that broadcast network, CBS , and the American Association of Advertising Agencies (the 4A's) , the national trade association of the advertising agency business, have signed on as sponsors of TVOT NYC Intensive (November 18th, New York City) , our new event devoted to the new national interactive TV platform and the rise of the ITV economy. They join a roster of sponsors that includes presenting sponsor, Canoe Ventures, as...

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