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Canoe Reveals Programming Partners for its Interactive TV Advertising Solutions

--Partners Are Comcast Networks, Discovery Communications, NBC Universal, Rainbow Media
--Will Deploy an RFI Application Later this Quarter
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House ), said Monday that it has signed separate agreements with Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media that will see those companies launching its national interactive TV advertising solutions across their individual programming networks. Once the partners--which are Canoe's first programming...

News Round-Up

--BigBand Integrates with Entone, Orca, Verimatrix, Western Mediabridge
--Boxee Selects Vindicia as its Payments Platform Provider
--BrightLine iTV Says 2009 Was its Second Consecutive Year of Record Growth
--Edgeware Integrates Web TV Servers with MediaMelon's MediaCloud SaaS Solution
--Firefly Video Launches Interactive Online Video Advertising Platform
--Kaltura Launches New Version of its Self-Hosted Online Video Platform
--KickApps, Adobe Release OSMF App Studio Drag-and-Drop Media Player Solution
--Motorola Launches tru2way-Compatible Multiroom HD DVR
--NDS Extends Interactive TV Professional Services and Integration Work Contract with Cox
--Panasonic Demoing 3D, tru2way, New RUI
Due to the volume of news generated by the NCTA Cable Show in Los Angeles this week, [itvt] is covering a number of stories in this issue in round-up/summary form: BigBand Networks has announced IP video integrations with Entone , Orca Interactive , Verimatrix and Western Mediabridge . Boxee has announced the selection of Vindicia as the payments platform provider for its plans to offer premium content on its platform. "Vindicia's CashBox solution will enable...

News Round-Up (III)

--Cox Unveils Cisco/tru2way-Powered "Plus Package," Featuring Frog-Designed/NDS-Built "Trio" Guide
--DISH Network, Univision Partner on National RFI Interactive TV Advertising Product
--DVB Completes First Live Transmission Using New DVB-C2 Standard
--Ensequence Partners with Softel, S&T, VDS to Offer Single-Source Interactive TV Platform
The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers. Cox Communications has announced a new "TV experience," called the Plus Package, that is based on tru2way-powered Cisco 8642 HD/DVR and 1642 HD receivers. While the new offering features, among other things, whole-home DVR functionality and an expanded line-up of HD channels, what Cox calls its "crown...

News Round-Up (II)

--Canoe Promotes Dana Runnells to VP of Marketing and Communications
--Concurrent Releases Fiscal Q3 Results
--Cox Completes Deployment of Rovi's ShowRunner VOD App in its Motorola-Based Systems
--DISH Network and DirecTV Launch National Satellite Interactive TV Advertising Platform, "ASAP"
--Google Lets Users Search for Specific TV Episodes
The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time...

New Sound Off! Column Features Mark Cuban, Steve Necessary, Bob Greene on OTT vs. Cable

[itvt] has just published a new edition of Sound Off! , our new column from the iTV Doctor , Rick Howe . The column features HDNet chairman, Mark Cuban ; Cox Communications ' VP of video product development and support, Steve Necessary ; and Bob Greene , currently managing director of TCM Partners , and formerly EVP of advanced services at Starz Entertainment, discussing over-the-top (OTT) vs. cable.

Multiplatform/Interactive TV News Round-Up (II)

--CTAM, CableLabs, Canoe Ventures, Cablevision, ActiveVideo Networks, CBS, Charter Communications, Concurrent, FourthWall Media, Cisco, Clicker Media, Comcast, Cox, C-Span
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010 --and then took a few days off to recover. This is the second of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: The Cable & Telecommunications Association for Marketing (CTAM) has announced that it is partnering...

Epix in Multiplatform Distribution Deal with Mediacom

--Has Previously Secured Distribution with Verizon FiOS TV, Cox Communications
Just a few days after announcing a similar deal with the US's third-largest cable operator, Cox Communications ( see the article published on itvt.com, January 11th ), Epix --a multiplatform premium programming service which is a joint venture between Viacom, its Paramount Pictures arm, MGM and Lionsgate and which has exclusive access to Paramount, Paramount Vantage MTV and Nickelodeon movies released theatrically on or after January 1st, 2008, and to MGM, United Artists and Lionsgate...

Cox Upgrades its VOD Service's On-Screen Interface

--Gravitas Secures New VOD Distribution Deals, ZillionTV in VOD Deal with MLB.com
The US's third-largest cable MSO, Cox Communications , announced Wednesday that it has upgraded the on-screen interface of its VOD service, Cox On DEMAND . According to the company, the new interface provides faster and simpler navigation and is available immediately across its digital cable footprint. "Our goal with this upgrade is to provide customers with an even more attractive, fast and intuitive On DEMAND experience," Chris Pantoya, Cox's VP of marketing, said in a...

Comcast in "Exclusive" VOD Partnership with Shakira

--VOD Round-Up: HDNet on FiOS TV, Oasis TV on Cox and Charter, Ski Channel on RCN
Comcast announced Monday that it will today (Tuesday) launch an HD VOD collection showcasing music videos, biographical footage and live performances from Shakira , thanks to an exclusive partnership with the Colombian singer (note: the MSO also recently launched a similar exclusive HD VOD collection featuring singer, Taylor Swift-- see the article published on itvt.com, December 3rd ).

Content that will be available in the collection (which will be accessed by selecting...

Cox, Turner Announce Results of VOD Ad Exposure Trial Involving Cox's MyPrimetime Service

--Preserve Watermark for Nielsen C+3 Ratings, Claim 80%+ of Viewers OK with FF-Disabled VOD
Cox Communications , the US's third-largest cable MSO, and Time Warner-owned programming giant, Turner Broadcasting System , announced Wednesday that they had successfully measured advertising exposure in VOD content located within Cox's MyPrimetime On Demand service . In a trial effort, the companies say, Turner confirmed that timeshifted VOD viewing of its programs could be counted toward Nielsen C+3 ratings, a key industry measure that is designed to indicate how many viewers are exposed to...

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