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News Round-Up

--Three New EBIF Tutorials Available on OEDN's Web Site
--Leslie Ellis Wins 2010 Women in Technology Award
--EchoStar to Launch "Slingloaded" DVR for UK's Freesat Platform
--never.no Powers Interactive Ad Campaign for Diesel
--PointRoll, Oddcast in Augmented Reality Partnership
--Rentrak Says Deal with Experian Will Enable Advertisers to Better Target TV Viewers
Here is a round-up of some other interactive TV-related stories that we didn't have room for in this issue: OEDN (note: the name is an acronym for "OCAP/EBIF Developer Network"), an organization which is attempting to drive application development efforts using the US cable industry's OCAP/tru2way and EBIF middleware standards and whose backers include Time Warner Cable, Cablevision, Charter and Bright House, has published three downloadable EBIF tutorials on its Web site , which it...

Exclusive: TAG Interactive TV Games Channel Tops Major Linear Channels in Daily Viewing Averages

--TNS STB Data Show Channel Retains Viewers for Longer than Disney, CNN, Nickelodeon and Others
TAG Networks --an interactive TV games company that has developed a games-on-demand channel, called TAG, which it says integrates with existing VOD infrastructures (note: the company has a history of working closely with ActiveVideo Networks and is involved in the latter's deployments with Time Warner Cable and Cablevision)--contacted [itvt] Tuesday to let us know that new TNS data , measuring daily time spent viewing per set-top box, show that the TAG channel topped 43 linear...

DISH Network News:

--Signs VOD Deals with Gravitas Ventures, Eurocinema
--Offers Multiscreen ITV App for US Elections
--Launches New DVR Products
--Signs Audience Measurement Deal with Rentrak Satellite TV provider, DISH Network, has generated a fair amount of interactive TV-related news over the past few weeks:
--The company has signed an agreement with Gravitas Ventures, a VOD content distributor that offers around 2,500 hours of feature films (available before or "day-and-date" with DVD...

[itvt] Radio: Rentrak's Cathy Hetzel and Dustin Encelewski on Measuring VOD Usage

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