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[itvt] Radio: The Weather Channel's Tom Pratt Discusses its ITV Offerings

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In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Tom Pratt , VP of programming and product development at The Weather Channel , discusses the channel's interactive TV offerings and strategy. Topics covered include why The Weather Channel views implementing interactive TV as a high priority; the channel's commitment to ETV/EBIF and OCAP/tru2way; its applications on DISH Network and DirecTV; the infrastructure that enables those apps; and...

EchoStar Signs CableLabs' tru2way Host Device License Agreement

--Company's European Arm Begins Major Push for the EMEA Region

DISH Network Says its Olympics ITV Apps Proved Popular with Viewers

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--Apps Accessed by over 41% of Operator's Subscriber Base --DISH Network Signs VOD Deal with Sony Pictures Television US satellite TV provider, DISH Network, offered two interactive TV applications to enhance NBC Universal's coverage of the Beijing Olympics: a multiscreen mosaic and an "NBC Olympics Showcase" app. During the Olympics, the multiscreen mosaic that is a regular feature of the company's DishHOME ITV portal (note: the portal also offers over 25 applications, as well as...

Ben Bennett, CEO of OpenTV

Ben Bennett was named CEO of OpenTV in March, after serving as the company's COO and acting CEO since August, 2007 (he has been at OpenTV since March, 2000). He recently spoke to [itvt]'s Tracy Swedlow about the three-phase strategy he is implementing, which, among other things, has seen OpenTV jettisoning a number of peripheral businesses in order to focus on its core middleware and advanced advertising offerings; about the company's ongoing efforts to penetrate...

[itvt] Radio: Interactive Olympics Coverage


In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Dalen Harrison , CEO of
Ensequence ; Peter Low , president and COO of Ensequence; Bill
Niemeyer , chief of analysis and research at BlackArrow ; Gowri
Shankar , SVP of sales and business development at

NDS Tapped to Develop New Interactive User Interface for Cox

--Company Opens New Indian Office, Prevails in DISH Litigation

--Integrates Jungo Middleware with TI's Puma 5 Chipsets

News Corp.-owned conditional access and interactive TV technology
provider, NDS, has been tapped by the US's third-largest cable MSO,
Cox Communications, to design a new interactive user-interface for its
legacy and next-generation set-top boxes. According to NDS, the new
UI, which will replace the operator's existing Aptiv guide, is
compatible with "many of" Cox's existing set-tops, is designed to be
forward-compatible with tru2way-enabled boxes, and can also run on
other devices, such as PC's. It is billed as integrating Cox's various

DISH Network Execs Discuss the Company's New ITV Advertising Deal with NBC Universal

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In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Michael Finn , VP of
advertising sales at DISH Network, and Scott Higgins , the company's
director of interactive programming, discuss DISH's new interactive
TV advertising deal with NBC Universal, and the company's plans to
make increasing use of the DVR hard drive for its interactive TV
...

[itvt] Radio: Jim Louderback, CEO of Revision3



In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," sponsored by TiVo, Jim
Louderback , CEO of Revision3 , provides an overview of his
company--which bills itself as "an actual TV network for the Web,"
and which produces its own original, broadcast-quality programming.
Topics discussed include funding, download numbers, revenues,
demographics, distribution strategy, content strategy, advertising

TiVo Rolls Out Broadband Video Functionality First Announced at CES

--Company Signs Broadband Video Deal with YouTube

--Omnicom, CBS to Use Company's StopWatch Research Service

--Company's Service, Now Offered by Comcast, is in Tech Trials with Cox

--Company Secures Two More Favorable Rulings in "Time Warp" Case

DVR vendor/service provider, TiVo, has generated a fair amount of
news over the past few weeks: Last week, it was...

DISH Launches Second Phase of its Election-Year ITV Application

DISH Launches Second Phase of its Election-Year ITV Application Earlier this year, US satellite TV provider, DISH (formerly EchoStar),
launched the second phase of its election-year interactive TV
application, DISH Decision 2008. The first phase, dubbed "You Decide
2008" and based on technology from BIAP, presented DISH
subscribers with a series of questions designed to help match their
opinions with various candidates' positions. The second...

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