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[itvt] Interview: Tara Maitra, VP and General Manager of Content Services at TiVo

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As VP and general manager of content services at TiVo, Tara Maitra is in charge of the company's broadband content strategy--which sees it aggregating a line-up of downloadable movies and programming through partnerships with Amazon and around 60 other content providers, and also enabling subscribers to its service to access video from the open Internet via a PC connected to their TiVo device. The company also recently announced a deal with YouTube that will enable...

Nielsen: DVR's Increase amount of Time People Spend Watching TV

--Company Launches VOD Measurement Service Audience measurement company, Nielsen, recently announced that its
research shows that DVR playback is actually increasing the amount of
time people spend watching TV: by comparing total TV usage (live
viewing plus DVR playback) for 18 to 49-year-olds in November, 2007
to total TV usage in November, 2005 (before Nielsen measured DVR
households and when, the company says, DVR penetration was very
low), the company says it found that viewing had increased slightly
throughout the day, and was 3% higher at 9:00PM and 5% higher
between 11:00PM and midnight. The company says that these findings
have implications for primetime viewing levels in the future, because,
as the number of DVR households in the US grows, DVR primetime

Electra Entertainment Unveils its New Interactive TV Middleware

--OpenTV Holds Worldwide Rights to Market the Platform

--Electra Taps Pace Micro Co-Founder, Barry Rubery, as CEO

Last month, Electra Entertainment--a company that was founded in
early 2003 by Static 2358 founder, Jasper Smith, and former
Gemstar-TV Guide CTO, Jonathan Drazin--unveiled its new interactive
TV middleware platform. The company claims that the proprietary
middleware, which its says has been...

NDS in Deals with DEN, Canal+, Viasat, ASTER

--MediaHighway Middleware Lets Canal+ Subs Transform HD STB's into DVR's News Corp.-owned conditional access and interactive TV technology
provider, NDS, has generated a fair amount of ITV-related news over
the past few weeks. Among the highlights: The company says that Digital Entertainment Networks (DEN), a new
entrant in the Indian digital cable space (note: the company already has
a pan-Indian analog cable service), has selected a suite...

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