--Says It Is In "Detailed Discussions" to Deploy its Trove Technology on Freeview Set-Top Boxes
Electra Entertainment --a company that was founded in early 2003 by Static 2358 founder, Jasper Smith, and former Gemstar-TV Guide CTO, Jonathan Drazin (note: Smith serves as its CEO and Drazin as its CTO; its chairman is former BT and BSkyB director, John Swingewood)--announced Wednesday that, this fall, it will launch an interactive TV service that will complement the UK's free-to-air digital terrestrial platform, Freeview. The service, which will be marketed under the brand Channel...