News Round-Up (V): Hulu, Sony, Jivox, Luxoft (EBIF), Microsoft

--Hulu Plus Preview Launches on PlayStation3
--Interactive Online Video Advertising Company, Jivox, Claims 400% Year-over-Year Revenue Growth
--Luxoft Publishes Free EBIF Tutorials for Developers
--Microsoft Cancels its Avatar-Driven Xbox Live Interactive TV Game Show, "1 vs 100 Live"
The [itvt] editorial team is on the road this week and next, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Sony has announced that its PlayStation3 will be the "first and only" games console to offer Hulu 's recently announced premium service, Hulu Plus, in 2010...

S3 Group Licenses its StormTest Receiver Test and Analysis Platform to Digiturk

--Plans to Demo Automation of EBIF Application Testing at CableLabs Summer Conference
S3 Group , a company that provides a range of products and professional services to the digital TV industry, said Tuesday that it has licensed its StormTest DTV receiver test and analysis platform to Turkish satellite-TV operator, Digiturk . The company also said that it has licensed StormTest to clients (which it did not identify--though it has, over the past year, announced deals for the platform with BSkyB and Irdeto) in North and South America,...

News Round-Up

--Three New EBIF Tutorials Available on OEDN's Web Site
--Leslie Ellis Wins 2010 Women in Technology Award
--EchoStar to Launch "Slingloaded" DVR for UK's Freesat Platform
--never.no Powers Interactive Ad Campaign for Diesel
--PointRoll, Oddcast in Augmented Reality Partnership
--Rentrak Says Deal with Experian Will Enable Advertisers to Better Target TV Viewers
Here is a round-up of some other interactive TV-related stories that we didn't have room for in this issue: OEDN (note: the name is an acronym for "OCAP/EBIF Developer Network"), an organization which is attempting to drive application development efforts using the US cable industry's OCAP/tru2way and EBIF middleware standards and whose backers include Time Warner Cable, Cablevision, Charter and Bright House, has published three downloadable EBIF tutorials on its Web site , which it...

CableLabs Trumpets Success of Advanced Advertising Interop Event

--Event Sought to Prove Interoperability of SCTE-130 Interfaces, Develop Profiles for SCTE-130 and SaFI
US cable-industry research, development and standardization body, CableLabs , is trumpeting the success of an Advanced Advertising Interop event it held, June 14th-18th, to prove interoperability, based on the SCTE-130 standard, across a number of advertising interfaces. The weeklong event was organized in partnership with SCTE DVS/Working Group 5, the SCTE committee charged with working on advanced advertising, and with Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and...

AMC Pitching Advertisers on Canoe- and Cablevision-Powered RFI Interactive TV Ads

--Wrigley Using Canoe-Powered ITV Ads to Offer Free Samples of Orbit Gum
MediaPost's David Goetzl and Joe Mandese have obtained a document from cable channel, AMC , that casts some light on how the channel is marketing to advertisers the RFI (request-for-information) interactive TV advertising capabilities that Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising, recently began rolling out in EBIF-enabled Comcast and Time Warner Cable systems (see the article published on itvt.com, June 28th).

News Round-Up (I): BBC Trust-Project Canvas, "Doctor Who," Canoe Ventures

--Trust Approves BBC's Participation in Project Canvas
--First "Interactive Episode" of BBC's "Doctor Who" Proves Successful
--Canoe Ventures Launches Interactive TV RFI Advertising on Comcast, Time Warner Cable
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday). The BBC 's governing body, the BBC Trust , has approved the corporation's participation in Project Canvas , an initiative that sees 1) the BBC and the UK's other public-service broadcasters, ITV, Channel...

Cedar Point Launches Suite of Visual Communications Apps for TV and Other Devices

--Apps Compatible with EBIF, tru2way, IPTV and other Standards
Cedar Point Communications , a company best known for its VoIP switching technologies, on Wednesday unveiled a suite of "visual communications applications" for cable operators and network service providers, that it says will optimize subscriber control over telecommunications functionalities on the TV and other endpoints.

Dubbed the SafariFusion Visual Communications Suite (VCS), the new offering is billed by the company as providing a "holistic" approach to communications management that includes several variations...

AT&T U-verse TV Rolls Out Enhancements to its DVR Service and its YP.com Interactive TV App

--EBIF-Based "Showtime Sports Interactive" HD App Makes Third Appearance on Verizon FiOS TV
AT&T said last week that, over the coming weeks, it will roll out several enhancements to the DVR service of its Microsoft Mediaroom-powered IPTV platform, U-verse TV, and also add new functionality to the platform's YP.com (Yellow Pages) interactive TV application.

According to the company, U-verse TV customers will shortly be able to place calls within the YP.com app. The app, which debuted back in 2007, allows viewers to enter their zip...

Canoe Reveals Programming Partners for its Interactive TV Advertising Solutions

--Partners Are Comcast Networks, Discovery Communications, NBC Universal, Rainbow Media
--Will Deploy an RFI Application Later this Quarter
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House ), said Monday that it has signed separate agreements with Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media that will see those companies launching its national interactive TV advertising solutions across their individual programming networks. Once the partners--which are Canoe's first programming...

Tektronix Acquires Digital Content Monitoring Specialist, Mixed Signals

--Mixed Signals Recently Announced Addition of EBIF Monitoring Capabilities to its Sentry Product
Tektronix , a supplier of test, measurement and monitoring solutions, said Monday that it has acquired Mixed Signals . Details of the transaction have not been disclosed. "The acquisition of Mixed Signals, Inc. brings to Tektronix a strong team that has delivered leading innovation to the video monitoring market," Eben Jenkins, general manager of the Tektronix Video Business, said in a prepared statement. "The combination of Mixed Signals and Tektronix accelerates our ability to provide...