News Round-Up

--Boxee in Content Partnerships with TV.com, Blip.TV and Others, Launches "Bookmarklets"
--Comcast's Roberts: EBIF in 13 Million STB's, Cox: tru2way Enabled in 100% of Headends
--DISH Taps NeuLion to Deliver its International Channels OTT
--Dreamer's Blu-TV Interactive TV Service Deployed on OPPO's BDP-83 Blu-ray Disc Player
--Microsoft's Ballmer: U-verse TV to Be Available on Xbox 360 Later This Year
--Netflix in OTT Partnerships with Funai, Panasonic, Sanyo, Sharp, Toshiba
--Oregan Networks Launches "Onyx Widgetry" App Store
--Sling Media Announces Support for Adobe Flash
--Sonic Solutions in Roxio CinemaNow Partnerships with Nvidia, Toshiba, Lenovo
--Static2358/PlayJam Announces
Due to the volume of news generated by last week's Consumer Electronics Show, and because the [itvt] editorial team is busy working on The TV of Tomorrow Show ( March 3rd-4th in San Francisco ), we are covering a number of stories in this issue in summary form: Boxee has announced 1) the general release of Boxee Beta, as well as new content partnerships with/applications from TV.com, Blip.tv, IGN and the upcoming movie, "The Wolfman";...

New iTV Doctor Column on Playcast Media's Technology for Enabling Console Games on Legacy STB's

--Plus the Ladies of ITV Look Back at the Past Year in Interactive TV and Forward to 2010
[itvt] has just published the latest edition of Rick Howe's regular column, " The iTV Doctor Is In! " This week's column features Peter Flood , head of business development for North America at Playcast Media , discussing how that company's technology enables video games--including sophisticated console games--to be played on legacy set-top boxes.

We have also just published a new episode of our talk radio show , " Radio [i]tvt...

Canoe Begins Trial of RFI Interactive TV Advertising, Pushes Back Commercial Launch until Spring

--Cablevision Lets Viewers Bookmark Movie Trailer via Optimum Select
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), plans to commercially launch an EBIF-based Request for Information (RFI) interactive TV advertising product in the spring, and began a trial of RFI interactive TV advertising with a network partner in the fourth quarter of 2009, the company's senior director of marketing communications,...

FreedTV Launches Interactive TV Application for Social Viewing

--Claims the App Can Run on EBIF-, tru2way- or WebKit-Enabled Set-Top Boxes
Boulder, Colorado-based start-up, FreedTV , on Wednesday launched what it bills as "the first cross-platform social media television application supporting real-time connectivity to mainstream television set-top boxes." In association with its existing Facebook WIWA (stands for "What I'm Watching") and iPhone applications, the company says, the new FreedTV Video Service Provider (VSP) app "combines the compelling content of broadcast and cable television with the peer-to-peer communication of social networking to create a new standard in...

itaas Expands Facilities and Staff in Anticipation of "Significant Growth" in Interactive TV in 2010

itaas , an Atlanta-based company that provides a range of software development, integration and testing services for interactive TV (including ETV, tru2way and IPTV solutions), announced Monday that it is expanding its facilities and staff across its US and Indian offices, in order to respond to what it says has been a "significant increase of IP and cable technology initiatives across multiple platforms," and in anticipation of what it expects will be "significant growth" in...

Comcast Announces Nationwide Roll-Out of HSN's "Shop by Remote" Interactive TV Application

--MSO Says It Has Deployed ETV/EBIF-Based Interactive TV to 8 Million Homes
The US's largest cable MSO, Comcast , and home shopping network, HSN , on Wednesday announced that they have begun the nationwide roll-out of an ETV/EBIF version of HSN's flagship interactive TV application, Shop by Remote , which allows viewers to use their remote controls to shop and make purchases (note: the roll-out has actually been underway for some time now-- see the article published on itvt.com, June 3rd ).

Comcast also...

OpenTV, RGB Networks Demo EBIF-Based Advanced Advertising Capabilities at CableLabs Interop

Kudelski -owned interactive TV and advanced advertising technology provider, OpenTV , and network video processing specialist, RGB Networks , have provided some information on their activities at the Advanced Advertising 1.0 Platform Interoperability event that US cable-industry research-and-development body, CableLabs, held last month (note: for more on the Interop event, see the article published on itvt.com, November 18th ). According to the companies, their advanced advertising demos at the event--which they say involved several other...

Shaw Launches New VOD Web Site, Free VOD Programming from Treehouse TV

--Rogers Begins "Private Customer Testing" of "TV Everywhere" Service
--Rogers Executive Tells CRTC that Company Will Roll Out EBIF Apps in Mid-2010
Canadian cable MSO, Shaw Communications , has announced the launch of its new VOD Web site ( http://www.vod.shaw.ca ), which it says offers thousands of movies and TV shows, including premium content from Movie Central, 500 HD offerings and various high-profile sporting events. According to the company, the site features a redesigned look-and-feel, improved search capabilities, filtering and sorting. The company also says that Super Channel subscribers have been able to access that channel's VOD...

News Round-Up

--Project Canvas Price Tag Revealed, Venture Seeks to Take More Open Approach
--Blitz Develops Interactive Augmented Reality Music Video for John Mayer
--Cablevision Using Zodiac Interactive's EBIF User Agent
--IneoQuest Launches Video Quality Assurance Solution for iPhone
--RVU Alliance Attracts More Members
--Channel 4 Exec Tapped as Commercial Head of Arqiva's SeeSaw Broadband VOD Service
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Project Canvas --the joint initiative between the BBC, UK commercial broadcasters ITV and Five, and UK incumbent telco BT, that seeks to develop a common standard and interface for the delivery of online catch-up services such as the BBC iPlayer and the ITV player, as well as other Internet-based VOD services, to broadband-connected set-top boxes--is expected to...

SCTE Cable-Tec Demo's Include tru2way, EBIF, 3D TV, EPG's, Addressable Dynamic VOD

A number of companies contacted [itvt] Wednesday to let us know about the products and technologies they are exhibiting at the ongoing SCTE Cable-Tec Expo in Denver (October 28th-30th): FourthWall Media (formerly BIAP--for the reasons behind the name change, see the article that was published on itvt.com, October 26th ) is demo'ing its EBIF products and technologies in the booths of three different companies: 1) Arris (Booth 7108) has the company's ETV Platform and Ad...