--Over a Six-Month Period, Viewers who Used National Geographic's "Sunday Night Interactive" Features Spent 25% Longer on the Channel
Listen to internet radio with Tracy Swedlow on Blog Talk Radio Last week (see the article published on itvt.com, April 10th), National Geographic Channel announced that the Ensequence -powered single-screen interactive TV features--including polls, trivia, previews and more--which it offers during primetime on Sunday nights on Dish Network, had proved so successful that it now intends to expand those features to additional programs and distribution channels. According to the network, between August 2012 and January...