New Interview on Alticast's New Interactive TV Social Media Platform, AltiConnect

--Platform Lets Viewers Interact with Sponsored Facebook, Twitter and Foursquare Campaigns
[itvt] has just published an INTERVIEW with Chris Ulmer , director of application solutions at interactive TV software specialist, Alticast (note: the company's areas of expertise include DVB-MHP, OCAP/tru2way, EBIF, IPTV and mobile TV), and Anne Dirkse , Alticast's director of technical services, application solutions.

Ulmer and Dirkse provide a detailed overview of Alticast's new interactive social media platform, AltiConnect, which allows pay-TV subscribers to interact with sponsored Facebook, Twitter and Foursquare...

6rounds Rebrands as Rounds, Extends its Video Chat Platform to Facebook

--Platform Lets Users Video-Chat while Watching YouTube Videos, Playing Real-Time Games, and More
6rounds --a Tel Aviv-based company which offers a real-time interactive video chat platform that allows users to video-chat while watching video, playing games and otherwise using online media in real time (note: the company, which was founded in 2008, has so far raised $2 million in venture capital from Rhodium and Startup Factory)--said Tuesday that it has rebranded itself as Rounds and that it has launched a version of its platform, called Video Chat Rounds,...

Jivox's Interactive Video Ads Reach around 51.5% of US Internet Population, According to comScore

--Facebook Becomes Number-Three Online Video Property
Interactive broadband video advertising technology provider, Jivox (note: for an overview of the interactive advertising formats offered by the company, including formats that integrate social media, see the article published on itvt.com, January 20th), said Monday that its video ad network now reaches over 110 million unique visitors--or about 51.5% of the total US Internet population--according to comScore's latest monthly Video Metrix Report, which lists Jivox's ad network as one of the top-50 video publisher/network...

News Round-Up

--CBS Interactive Testing Social TV App, "TV.com Relay"
--DirecTV, Google in Ad Sales Partnership
--UK Broadcaster, Five, in Deal to Embed its Broadband VOD Player in Facebook
--iN Demand Renews VOD Deal with SES World Skies
--Panasonic Taps Netgear to Provide Wireless Connectivity for its Viera Connected TV's
--Sony in Bravia OTT Deal with Germany's sevenload
--Transpond Acquired by Webtrends
Here are some other interactive TV-related stories we didn't have room for in this issue: CBS Interactive is beta-testing a social TV application, called TV.com Relay, according to an article by Andrew Wallenstein in the Hollywood reporter. Among other things, the app features Foursquare-style user check-in functionality and badge rewards (note: users will be able to check-in to and receive rewards for viewing other programming in addition to CBS offerings), as well as chat and...

News Round-Up (VI): Ocean Blue, Ooyala, Facebook, Oxygen

--Ocean Blue Announces its Booth Plans for IBC 2010
--Ooyala Launches Facebook Sharing SDK
--Oxygen Extends OxygenLive Social TV Service with OxygenLive TV
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a few days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize...

Discovery Taps Hive Media to Develop Facebook Social Game for "Deadliest Catch"

Hive Media , a San Francisco-based company that specializes in branded social games, says that it has been tapped by Discovery Communications to develop and produce a social game based on " Deadliest Catch ," which is currently the highest-rated show on the Discovery Channel (note: the show, which is produced by Original Productions, is a documentary reality series that centers on the crews of crab fishing boats on the Bering Sea). The game is...

Justin.tv Rolls Out Deeper Integration with Facebook

In a posting on its corporate blog last week, Justin.tv , a San Francisco-based company that bills itself as "the largest online community for people to broadcast, watch and interact around live video," announced that it has rolled out deeper Facebook integration, in order to help users to discover their Facebook friends on its service and to enable them to share more easily on Facebook when they broadcast.

"Finding your Facebook friends...

Ion Television Launches Facebook-Enabled Interactive Microsite for "Without a Trace"

Ion Television , a general entertainment network that claims to reach over 98 million US households via cable, satellite and the TV stations of its parent company, Ion Media Networks, has launched an interactive microsite to accompany the primetime crime drama series, "Without a Trace" (note: the latter--which aired for seven years on CBS, ending its run on that network in 2009--premiered on Ion Television on Monday). According to Ion, the microsite ( http://www.iontelevision.com/withoutatrace )...

News Round-Up (VI): Samsung-Facebook-Google Maps, Sonic-RealD-DTS, Sony-Eurosport

--Facebook and Google Maps Applications Launched in Samsung Apps Store
--Sonic Solutions in 3D Partnership with RealD, Audio Partnership with DTS
--Sony in Connected TV Partnership with Eurosport
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Samsung Electronics America has announced the availability of Facebook and Google Maps interactive TV applications in its Samsung Apps store. The apps can be downloaded for use in...

CBS Sports Taps NBA Star, Steve Nash, to File World Cup Web Video Reports, Interact with Viewers

--ESPN, Rogers Unveil Plans for Multiplatform World Cup Coverage
CBS Sports contacted [itvt] Wednesday to let us know that it has tapped South African-born two-time NBA MVP, Steve Nash , for a project that will see him traveling to South Africa and filing a series of video segments and reports on the 2010 World Cup, as well as interacting with viewers through social media. The reports will be produced in partnership with Nash's production company, Meathawk .

According to CBS Sports,...