football

The iTV Doctor Is In!: Did the Super Bowl Just Reinvent Interactive Television?

Dear Readers :

Didja happen to catch the following image in the Best Buy ad during Sunday's Super Bowl?



The interactive television sands have just shifted under our feet, all because of the folks at Shazam. They enabled ads from the likes of Toyota, Cars.com, Pepsi, Best Buy and others to engage viewers in a true interactive television experience. During THE SUPER BOWL!...

USA Today Taps metaio to Enhance its Super Bowl Coverage with Augmented Reality Experiences

USA Today has tapped Munich-based augmented reality (AR) specialist, metaio , to enhance its Super Bowl coverage with two interactive AR experiences that allow readers to use their smartphone to experience enhanced 3D visuals and audio. According to the newspaper, today's (Friday, February 4th) edition will "include" a 360 degree tour of this year's Super Bowl venue, the Dallas Cowboys stadium, together with an introduction by stadium and Cowboys owner, Jerry Jones, and interior and...

News Round-Up

--Report: Amazon Attempting to Acquire Lovefilm
--AT&T Teams with NCAA Football on Social App
--BBC Commissions Second Series of "Interactive Episodes" of "Doctor Who"
--CBS Sports Launches Pro Football App for Apple iPad
--ivi Receives Cease-and-Desist Letters from Broadcasters, Files Complaint for Declaratory Judgment
--Motive Television to Acquire Adecq, Provider of the Bestv DTT-Based VOD Solution
--Ofcom Hands over Responsibility for VOD Content Regulation to Association for Television on Demand
--Open IPTV Forum Adds Four More Members
--Pace Hires Nokia UK & Ireland MD, Mark Loughran, to Head New Convergence-Focused Unit
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue: According to a report in the now paywall-blocked Sunday Times, Amazon has initiated a takeover bid for Lovefilm , the company often referred to as "the European Netflix." The bid is said to value Lovefilm at around £200 million. AT&T and NCAA football have announced the launch of a free NCAA Football Fan Zone App...

News Round-Up (II): Canoe Ventures, Disney/ABC, Nielsen, FourthWall Media, Blue Ridge

--Canoe CTO: US Cable Industry to Focus on Interactive TV Commerce
--New Disney/ABC-Nielsen iPad App Uses Audio Watermarks to Enable Broadcast-Synchronized ITV
--FourthWall's "My Football Tracker" EBIF App Launched by Blue Ridge Communications
Due to the large volume of interactive TV-related news generated over the past few days, we are covering stories in this issue in round-up format. Our regular news coverage will return shortly. Cable operators and technology vendors are increasing their focus on tcommerce and plan to launch tcommerce trials next year, Arthur Orduna , CTO of Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising, told...

News Round-Up (VIII): TransGaming, Boxee, Ustream, Yahoo!, Toshiba

--TransGaming Unveils Revamped User Experience for its GameTreeTV Games-on-Demand Platform
--United Football League App Launches on Boxee
--Ustream Multiview Lets Viewers Switch between Multiple Camera Angles on a Live Event
--Yahoo! Connected TV Available on New Toshiba HDTV's
Due to the large volume of interactive TV-related news generated over the past few days, we are covering stories in this issue in round-up format. Our regular news coverage will return shortly. At the Intel Developer Forum in San Francisco last week, TransGaming , unveiled what it billed as a "completely redesigned" user experience for its GameTreeTV videogames-on-demand platform (note: according to TransGaming, GameTreeTV is optimized for HDTV on set-top boxes and other connected consumer...

News Round-Up (VII): Syfy, Shazam, TV Genius, Verizon FiOS TV

--Syfy Offering Extra Content to Shazam Users Who Tag "Eureka" and "Warehouse 13"
--TV Genius Releases Research on Programming Discovery
--Verizon FiOS TV Adds New Features to its Interactive TV Football Widget
Due to the huge volume of interactive TV-related news generated over the past few days by the IBC, we are covering stories in this issue in round-up format. We anticipate that it will take a few more days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue,...

Virgin Media Launches Two-Screen Interactive TV Application for Premier League Soccer Broadcasts

UK cable operator, Virgin Media , last week unveiled a free, Web-based, two-screen interactive TV app that is designed to accompany live broadcasts of Premier League soccer games. Dubbed Sofa Stadium and incorporating social networking, real-time voting and game statistics, the laptop app debuted on Saturday in time for the first game of the Premier League season, and is available at http://www.sofastadium.co.uk .

According to Virgin Media, Sofa Stadium allows viewers to...

DirecTV to Offer Interactive TV Coverage of UEFA Champions League and UEFA Europa League Soccer

DirecTV on Tuesday announced plans to offer a multiscreen interactive TV Soccer Mix Channel (channel 480) in both HD and SD, that will allow viewers to watch up to eight games from the UEFA Champions League and the UEFA Europa League simultaneously--thus, the company says, "provid[ing] a comprehensive view of each day's UEFA Champions League and UEFA Europa League coverage."

Like DirecTV's other sports-themed Mix Channels (see, for example, [itvt]'s July 12th...

News Round-Up (III): DISH Network, Sling Media, Epix, Netflix, ESPN

--DISH to Let Subscribers Access TV on iPad, iPhone, BlackBerry and Android
--Report: Epix Negotiating Five-Year, $1 Billion Exclusive Streaming Deal with Netflix
--ESPN Secures VOD Rights to Archived English Premier League Soccer Matches
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a few days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize...

CBS Sports Taps NBA Star, Steve Nash, to File World Cup Web Video Reports, Interact with Viewers

--ESPN, Rogers Unveil Plans for Multiplatform World Cup Coverage
CBS Sports contacted [itvt] Wednesday to let us know that it has tapped South African-born two-time NBA MVP, Steve Nash , for a project that will see him traveling to South Africa and filing a series of video segments and reports on the 2010 World Cup, as well as interacting with viewers through social media. The reports will be produced in partnership with Nash's production company, Meathawk .

According to CBS Sports,...

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