Interactive Media Partnerships Announced for Golf, Tennis

--PGA Extends Deal with Turner Sports, Tennis Channel Taps NeuLion for New Portal
The PGA of America and Turner Sports announced Thursday that they have extended their broadcasting and interactive media agreements covering the PGA Championship, the PGA Grand Slam of Golf, and the Web site through 2019. Among other things, the extended deal will see Turner's Cartoon Network Enterprises arm serving as the PGA's licensing agent for the youth market, and will see Turner and the PGA collaborating on a number of interactive/social media initiatives designed...

DirecTV to Provide Expanded Interactive TV Coverage of This Week's US Open Golf Championship

--Company also Providing Expanded ITV Coverage of Masters, PGA Championship, British Open
US satellite-TV provider, DirecTV , says that it will provide expanded and exclusive interactive TV coverage of golf's US Open Championship this week and this weekend, via a four-screen "HD Mix" mosaic channel and a red-button service. According to the company, its interactive TV coverage of the event will, for the first time, be available for all four days of the event (June 18th-21st), and will be the only service to offer three extra channels...

DirecTV Interactive TV News:

--Says its Olympics ITV Services Proved Highly Successful
--Offers Multiscreen ITV Apps for US Open Tennis, PGA Golf Championships