grey's anatomy

Interactive TV News Round-Up (V): Pilat Media, Shazam, "Grey's Anatomy," Vevo, Lil Wayne

--Pilat Media Launches Backend Management System for Multiplatform, Non-Linear TV Services
--Shazam's Shazam for TV ACR Technology Enhances Promotional Spots for ABC's "Grey's Anatomy"
--Shazam Teams with Vevo and Lil Wayne to Bring Shazam for TV to Music Video
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Pilat Media Global...

New Edition of StoryCentric Features Part 2 of Brian Seth Hurst's Interview with Scott Maddux, SVP of Product Development for Nielsen/Media-Sync

[itvt] is pleased to present the latest edition of StoryCentric , our video column from Brian Seth Hurst , CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.

ABC Invites Facebook Fans of "Grey's Anatomy" to Select the New Season's Poster Art

ABC on Tuesday kicked off a promotion that will give Facebook fans of its long-running medical drama series, " Grey's Anatomy ," the opportunity to select the official poster art for the show's seventh season.

The broadcaster has uploaded six poster art images to the official "Grey's Anatomy" Facebook page ( ). Fans will now have until 9:00PM Eastern on Thursday, September 16th to cast their votes, and the poster image...

Hulu Begins Offering Disney-ABC Programming with Five Episodes of "Grey's Anatomy"

--Disney Purchased an Equity Stake in Hulu Earlier This Year
--Hulu Reported to Be Offering UK Broadcasters Equity Stakes in the UK Version of its Service
In a posting on its corporate blog, Monday, broadcast network-owned broadband video service, Hulu , announced that it has begun offering programming from ABC. The roll-out of ABC's programming on the service appears to be proceeding quite slowly: the only ABC programs currently available are five episodes of the primetime medical drama, " Grey's Anatomy ." According to Hulu's blog posting, the 'Grey's Anatomy' "videos posted on Hulu will mirror the episodes most recently aired...

AFI Digital Content Lab Developing Prototypes with PBS, ABC, Earth Echo

The American Film Institute Digital Content Lab has announced the
companies, organizations and media properties that will be
participating in its next production cycle: PBS ("NewsHour"), ("Grey's Anatomy"), and Earth Echo. The Lab, now in its
tenth year (note: it was originally known as the Enhanced TV
Workshop, but subsequently changed its name to reflect a focus on a
broader range of interactive media), brings together media
companies/properties and volunteer "mentors" (i.e. individuals and
companies with extensive experience in interactive media), in order to
create innovative interactive prototypes. "The new slate of prototypes
promises to be one of our most exciting and challenging to date,"