hotspotting

Interactive TV News Round-Up (IV): itaas, ITV, Massive, BBC

--itaas Appoints Pat Tylka to its Advisory Board
--ITV Launches ITV Player App for iOS
--Massive Trumpets its Work on the BBC News Product for Connected TV
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: Interactive TV services provider, itaas , has named Pat Tylka to its advisory board. "Tylka will give itaas the benefit of his sales management experience and knowledge of the global telecommunications industry," the company states in its press materials. "Tylka has over 30 years' management experience in the global telecommunications and...

Overlay.TV Integrates with MarketLive to Power Interactive Video Commerce for Armani/Exchange

--Overlay.TV Is Also Powering Interactive Video Commerce for JCPenney
Interactive video commerce specialist, Overlay.TV , said Tuesday that fashion company, Armani/Exchange , has implemented its clickable video technology on its ecommerce Web site (note: Armani/Exchange also recently launched an interactive video project with Clikthrough--see the article published on itvt.com, June 25th). The site, which was built on MarketLive's Intelligent Commerce Platform, uses Overlay.TV's video commerce solution in its "How to Wear It" section, which provides video style advice and trend tips. According to Overlay.TV,...

ConciseClick Powers Interactive Video Commerce for Nine West

News Round-Up (III): Clikthrough, Autobytel, Deutsche Telekom, Flixster, Roku

--Clikthrough Powering Interactive Video for Autobytel
--Deutsche Telekom Launches Third Annual Interactive TV Award Contest
--Flixster Launches on Roku's OTT Platform
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a few days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize...

HowTo.tv in Interactive Video Partnership with Ooyala

HowTo.tv , a London-based digital marketing agency specializing in interactive video, said Tuesday that it is partnering with online video platform provider, Ooyala, to offer its LinkTo.tv interactive video technology to the latter's customers (note: another London-based company, Quick.tv, made a similar announcement last week--see the article published on itvt.com, July 11th). According to the company, LinkTo.tv is an online tool that allows users to add interactive hotspots to their videos: it enables ecommerce companies...

News Round-Up (III): BrightLine, Chad, Matt & Rob, Clearleap-Roku, Clikthrough, Comcast-NDS

--BrightLine iTV Study Shows Hispanic Viewers More Likely to Engage with Interactive TV Advertising
--Chad, Matt & Rob Release Trailer for their First FremantleMedia-Backed "Interactive Adventure"
--Clearleap, Roku Partner to Enable Operators, Premium Programmers to Offer VOD on Roku OTT STB's
--Clikthrough Creates "Interactive Stylepad" for Armani Exchange
--Comcast Taps NDS as Prime Integrator for tru2way, Says It Is "Committed" to CableLabs' tru2way RI
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We...

News Round-Up

--BBC iPlayer, Sky Mobile TV, Livestation Now Available for Apple iPad
--BBC Announces Red-Button Interactive TV Programming Line-Up through June 18th
--CRTC Allows Advertising on VOD programs
--CJ HelloVision Launches Social TV-Enabled Broadband Video Service
--DMGT Fined £225,000 for Closing Teletext
--Fox Mobile Beta-Launches Bitbop Mobile TV Service
--Overlay TV Powers Interactive Video for Tory Burch
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: In time for the Apple iPad's launch in the UK, 1) the BBC has announced the availability in beta of an iPad version of the BBC iPlayer, that is based on the so-called iPlayer "Bigscreen site"; 2) Sky has announced the availability in the Apple App Store of an iPad version of Sky Mobile TV; and 3)...

Westfield London Publishes Interactive Video of "Greatest Fashion Show on Earth"

London shopping mall, Westfield London , has published an interactive video of its recent fashion show, " The Greatest Fashion Show on Earth ," which took place March 18th. The video--which can be viewed here--uses hotspotting technology to enable viewers to click on any of the items of clothing worn by the show's models, in order to access more information about it.

When a viewer clicks on an item, the video pauses...

Ooyala Deploys Cassandra Database System to Power Planned Next-Generation Video Analytics Offering

Broadband video platform provider, Ooyala , said Monday that it has deployed Cassandra as its new database system. Cassandra is a distributed database system that Facebook developed and open-sourced in 2008, and that is billed as "bring[ing] together the scalability and reliability of both Amazon's Dynamo and Google's Bigtable storage systems in a single data model." According to Ooyala, it is used by Cisco, Facebook, Digg and IBM to manage large data sets for various...

Radio: YouTube Annotations Inventor, Michael Fink

--Reveals Secret for Using Annotations to Enable Interactivity Within a YouTube Video, rather than Between Videos
In this recorded episode of [itvt]'s talk radio show, " Radio [i]tvt ," the inventor of YouTube Annotations (i.e. the technology that allows YouTube users to create interactive videos, such as the Chad, Matt & Rob "Interactive Adventures" profiled in an interview published on itvt.com, March 25th), Google engineer Michael Fink , discusses the technology, its origins, the innovative ways in which it is being employed both by professionals and consumers, and YouTube's roadmap for...

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