hotspotting

mDialog Launches Interactive Video Overlay Ads for the Apple iPad

At the NAB show in Las Vegas, Tuesday, mobile video and in-stream ad management company, mDialog , launched in-stream interactive overlay ads for the new Apple iPad. According to the company, which says it delivers video across Akamai's HD Network, advertisers can now offer "perfectly targeted" interactive overlay advertising on live events and pre-recorded video streamed on the iPad. The overlays also allow viewers to choose on the fly which ad they would prefer to...

Coincident TV Teams with Ascent Media's Blink Digital to Develop Interactive Video Experiences

--Coincident Bills its Tech as Enabling Social Media, Web Links, Commerce, All Within the Video Player
At the NAB show in Las Vegas, Tuesday, Coincident TV (CTV) --the San Francisco-based start-up which earlier this week launched its flagship "hypervideo" software suite (note: the company bills the platform as combining online video, social media, Web links and commerce into a single immersive experience-- see the article published on itvt.com, April 13th ; the platform is currently powering a Facebook-integrated, interactive "social trailer" for Fox's primetime musical series, "Glee"-- see the article published...

Coincident TV Launches its "Hypervideo" Technology in Private Beta

--Technology Billed as Enabling Social Media, Web Links, Commerce, All Within the Video Player
At the NAB show in Las Vegas Monday, San Francisco-based start-up, Coincident TV (CTV) , officially launched its flagship "hypervideo" technology in private beta. The technology--a software suite that the company bills as combining online video, social media, Web links and commerce into a single immersive experience--is currently powering a Facebook-integrated, interactive "social trailer" for Fox's primetime musical series, "Glee" ( see the article published on itvt.com, April 6th ). CTV claims that its platform's...

Diesel Uses Clickable Interactive Video to Promote its New Spring/Summer Clothing Collection

Italian clothing company, Diesel , is promoting its new Spring/Summer collection via a vcommerce-enabled interactive video that is the result of a collaboration between advertising agency, Anomaly, and production company, Stink Digital.

The video--whose soundtrack is "A Hundred Lovers," a new single from musician, Josep Xorto, and which is part of Diesel's ongoing "Be Stupid" campaign (hence its multiple "stupid" references)--invites viewers to run their cursor over it to activate its clickable...

WatchNBuy.com to White-Label its Interactive Video Commerce Player

Interactive video commerce company, WatchNBuy.com , announced Wednesday that it is offering its interactive video player on a white-label basis to other Web site operators. The player, which is powered by technologies from Jivox, allows viewers to click on items for sale in a video, in order to launch supplemental product information that appears to the right of the screen, and lets them make purchases without stopping the video or leaving the video page. According...

Ooyala Launches Localized Version of its Broadband Video Publishing Platform for Japan

--Also Launches Self-Serve Web Site for Japanese Market
Earlier this month ( see the article published on itvt.com, January 12t h), broadband video platform provider, Ooyala , announced that it had entered into a partnership with NTT Smartconnect --a subsidiary of Asia's largest telco, NTT Holdings --to sell a localized, co-branded version of its flagship Backlot video platform in Japan. On Wednesday, the company launched the new Japanese version of the platform, together with a Japanese Web site.

According to...

Veeple Launches interPlay API to Add Interactive Functionality to Third-Party Video Players

Veeple , a Palo Alto, Calif.-based company that specializes in interactive online video solutions for marketers (note: for an in-depth overview of the company's products and strategy, see the interview with its co-founder and CEO, Scott Broomfield, that was published on itvt.com, April 22nd ), has developed an interactive API and plug-in, called interPlay, which it says will allow users to add Veeple interactive functionality to their existing, third-party online video player. Interactive functionality that...

Ooyala Raises $10 Million in Series C Funding Round

--Company Has Raised $20 Million to Date
Broadband video platform provider, Ooyala , announced late Monday that it has closed a $10 million Series C funding round. The round--which brings the total raised by the company to date to $20 million--was led by new investor, Rembrandt Venture Partners, and saw the participation of current investors, including Sierra Ventures. As part of the investment, Rembrandt general partner, Sik Rhee, will join Ooyala's board. Ooyala (which just launched live streaming capabilities-- see the article...

Interactive Video Company, Overlay.TV, to Focus Its Efforts Solely on its Ecommerce Platform

--Company Launched Overlay.TV for Retail in June
In a posting on its corporate blog, Monday, Overlay.TV , an Ottawa, Canada-based start-up that offers a platform which, among other things, allows users to add a layer of custom-designed, clickable content over broadband videos (note: for a detailed overview of Overlay.TV's platform, see the article published on itvt.com, October 2nd, 2008 ), announced that it has decided to focus its efforts on Overlay.TV for Retail, the interactive video commerce platform that it launched in...

Ooyala Teams with WheelsTV to Test "POV Reviews" on eBay Motors

--Google Reported to Be in Discussions to Acquire Brightcove
--ITV.com Switches from Silverlight to Flash to Power Online Video
UPDATE: After we went to press, Ooyala contacted [itvt] to let us know that
the launch of "POV Reviews," which was expected to take place today, has
been temporarily delayed. Broadband video platform provider, Ooyala (note: the company claims to have over 140 global media and enterprise customers, including Warner Bros., Electronic Arts and Sybase), said Wednesday that it is teaming with WheelsTV , a producer and distributor of automobile test drive videos,...

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