hotspotting

YouTube Trumpets "Sophisticated" Usage of its Interactive Video Annotations Service

--In Year Since Launch, Service Has Been Used to Create Interactive Narratives, Games, Menus and More
In a posting on its corporate blog, Monday, YouTube noted that its Interactive Video Annotations service --a set of tools that allow users to add text and hyperlinks directly onto their videos--is now one year old. According to the company, the service has since its summer, 2008 launch been "put to use with increasing sophistication" in order to, among other things: Provide dynamic commentary. "Basically," YouTube explains, "this means placing a layer of comments on...

KlickableTV Unveils New Version of its Interactive Video Platform

--Enables Contextual Advertising within Video
New York-based interactive video specialist, KlickableTV (note: earlier this year, the company announced a strategic partnership with IMG Publishing, a division of the sports and entertainment company, IMG-- see the article published on itvt.com, July 1st ), last week unveiled the latest version of its Web-based interactive video software. According to the company, Beta 1.0, as the new version is called, includes a new API, several player plug-ins, and an integrated ad network. KlickableTV says...

New Interviews with Hand Eye Technologies' Jonathan Kessler and acrossair's Chetan Damani

--Topics Discussed Include Smartphone-Based Interactive TV and Augmented Reality
[itvt] has just published in-depth audio interviews with Jonathan Kessler , founder and CEO of Hand Eye Technologies, and with Chetan Damani , co-founder and managing director of acrossair. San Francisco-based Hand Eye Technologies has developed a software platform, called Hand Eye Interactive Technology (HIT), which enables viewers to use their camera-equipped smartphones to interact with highlighted hotspot objects on the TV screen (note: according to the company, the technology works with almost any video...

Broadband Video Company, Ooyala, Appoints New President and CEO

--Other New Hires Announced Monday by National Geographic, NDS, BigBand, Red Bee Media
Broadband video platform provider, Ooyala , announced Monday night that it has appointed Jay Fulcher as president and CEO, effective immediately. Fulcher, who will also join the company's board, replaces Ooyala co-founder and CEO, Bismarck Lepe, who will now take on the position, president of product strategy, and report to Fulcher. Fulcher most recently served as president and CEO of publicly held Agile Software, a provider of product lifecycle management solutions, and led its sale...

Advertising Agency, BooneOakley, Creates Interactive YouTube Video as its Main Web Site

--YouTube Officially Confirms 3D Experiment
Charlotte, NC-based advertising agency, BooneOakley , has used YouTube's Video Annotations feature (note: the Video Annotations feature allows users to enhance their videos with links to supplemental information, or to other videos; among other things, it can be used to create interactive video narratives, where viewers click to choose the next scene) to create an interactive video that serves as its main Web site. While using clickable hotspots to provide such typical Web site elements...

Clikthrough Raises $1 Mil from Music-Industry Figures, Adds 35 Interactive Videos to its Web Site

--Featured Artists Include Michael Jackson, Eminem, Britney Spears, Lady GaGa
San Francisco-based privately funded interactive video and video analytics company, Clikthrough , announced last week that it has 1) debuted 35 new interactive music videos on its Web site as a result of new partnerships with Universal Music and Slip N Side Records (note: it already has a relationship in place with Sony Music/Photogenic Records); 2) launched a new version of its proprietary video analytics product, Traffic Jam; 3) made its Clikthrough Theater online showcase...

Interactive Video Company, Veeple, in Distribution Agreement with TubeMogul

Veeple , a Palo Alto, Calif.-based company that specializes in interactive online video solutions for marketers (note: for an in-depth overview of the company's products and strategy, see the interview with its co-founder and CEO, Scott Broomfield, that was published on itvt.com, April 22nd ), said Tuesday that it has signed an agreement with online video distribution platform, TubeMogul (note: the company also recently signed a deal with BitGravity-- see article posted on itvt.com, June...

Interactive Broadband Video Company, Ooyala, in Technology Partnership with Japan's Akarag

Ooyala , a Silicon Valley-based company that offers solutions for broadband video management, delivery, syndication, and monetization (note: those solutions include an interactive video platform which the company claims automates video object recognition and tracking, and allows the creation of clickable objects within a video, enabling viewers, for example, to access more information on products featured in a commercial or show), will announce today that Akarag , a Japanese company that specializes in helping companies...

IMG Publishing Deploys KlickableTV's Interactive Video Technology

New York-based interactive video specialist, KlickableTV , announced Tuesday that it has formed a strategic partnership with IMG Publishing , a division of the sports and entertainment company, IMG. The first IMG Publishing property to deploy KlickableTV's technology as a result of the partnership is TennisWeek.com , some of whose merchandise videos now allow viewers to click within them in order to access additional information on showcased products and links to ecommerce opportunities. IMG says...

Veeple in Deal with BitGravity, Unveils Enhancements to its Interactive Video Platform

Veeple , a Palo Alto, Calif.-based company that specializes in interactive online video solutions for marketers (note: for an in-depth overview of the company's products and strategy, see the interview with its co-founder and CEO, Scott Broomfield, that was published on itvt.com, April 22nd ), announced Wednesday that it has signed an agreement with BitGravity , a company which offers a content delivery network (CDN) that it bills as optimized for delivering HD-quality video live,...

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