hotspotting

Overlay.TV Launches Interactive Video Product for Online Retailers

Overlay.TV , an Ottawa, Canada-based start-up that offers a platform which, among other things, allows users to add a layer of custom-designed, clickable content over broadband videos (note: for a detailed overview of Overlay.TV's platform, see the article posted on itvt.com, October 2nd, 2008 ), announced Monday that it has launched a new ecommerce product called Overlay.TV for Retail. According to the company, the new product allows seamless integration of interactive video into product pages,...

Panache Powers Interactive Games within Videos on PBS's PBS Kids Go! Web Site

--PBS Says that Videos with Games Receive "Triple the Views and Longer Engagement"
PBS announced Wednesday that it has integrated a platform from Panache , a Los Angeles-based provider of ad-insertion technologies, into its video management system, in order to allow its producers to place thematically related interactive games within video on its PBS Kids Go! Web site . The games, which PBS says combine interactive multimedia elements with curriculum-based content in order to foster greater learning comprehension for early elementary school children, run directly within the PBS...

Virgin Records UK Taps Product Magnet to Create Interactive Music Video

Virgin Records UK has tapped UK-based Product Magnet and its "tracking pixel" technology to create an interactive music video for "We Are The People," the new single from the Australian neo-psychedelic band, Empire of the Sun. The video, which can be viewed here ( http://www.empireofthesunsoun d.com/wearethepeople ) on the band's Web site, invites visitors to the site to click on yellow "sun orbs" to "unlock exclusive hidden content and competitions." It also invites them t...

yellowBird Enables 360-Degree Interactive Video via Adobe Flash

A Dutch company called yellowBird has launched a system that brings to video the kind of 360-degree point-of-view-changing capability provided by Google Streetview. According to the company, the system uses a "Google Streetview-like" six-lens camera that creates an "all-encompassing...3D video" which can be played online on any computer equipped with Adobe Flash. The company says that its co-founder, Rafael Redczus, started working on the technology behind the new system almost a decade ago: "The viewer...

Fisher Communications to Deploy Backchannelmedia's Clickable TV Technology

Boston-based interactive TV advertising specialist, Backchannelmedia, said Monday that it has signed a station group agreement with Fisher Communications that will see the latter's local TV stations deploying its Clickable TV technology on an opt-in basis (note: Backchannelmedia also has agreements in place with the LIN and Gray station groups--for more on the Gray deal, see below--that call for the latter to deploy Clickable TV throughout their stations, and in addition the technology is being...

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