interactive tv

Leap Media Group Launches AdYield.tv Platform for Planning and Buying Advanced TV Advertising

--Leap Media Co-Founders, Stuart Lipson and Chris Pizzurro, Explain the New Platform to [itvt]'s Tracy Swedlow
Leap Media Group , a digital media agency that offers media planning, creative, research and other services to advertising agencies looking to develop interactive TV campaigns for their clients, will today (Monday) announce the beta release of its AdYield.tv software ( http://www.adyield.tv ). The company bills the new offering as empowering advertisers to plan and buy advanced TV advertising (including, it says, any ad unit on TV "beyond the :30 commercial"--such as, for example, ITV...

"The State of Cable Interactive TV" at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of " The State of Cable Interactive TV ," the opening panel session at TVOT NYC Intensive.

The panelists for the session were:
-- Chris Faw , SVP of operations, Time Warner Cable Media Sales
-- Mark Hess , SVP of video business and product development, Comcast
-- Arthur Orduna , CTO, Canoe Ventures
-- Tracy Swedlow , editor-in-chief, [itvt]...

"Touching Stories" App Offers Four Interactive Short Films, Designed Specifically for the iPad

Interactive production company, Tool of North America (note: for more on Tool, see the interview with its digital executive producer, Dustin Callif, that was published on itvt.com, June 9th, 2009), has teamed with "technology-infused" creative agency, Domani Studios , to develop an application, dubbed "Touching Stories," that contains four interactive live-action short films shot by five Tool of North America directors and designed specifically for the Apple iPad. According to the companies, the app allows...

France Telecom to Use Orca Interactive's Compass Content Discovery and Recommendations Solution

Israeli IPTV middleware and applications provider, Orca Interactive , said Monday that France Telecom has selected its Compass technology in order to implement a multi-screen content discovery and recommendations solution across all the services offered in association with its Orange IPTV platform.

According to Orca, Compass incorporates a variety of recommendations engines to provide a blend of optimized recommendations to TV, PC and mobile users. With Compass, the company claims, Orange subscribers...

Announcing the Schedule of Sessions for EBIF Intensive

[itvt] is pleased to announce the schedule of sessions for EBIF Intensive (takes place at the Yerba Buena Center for the Arts in San Francisco on Friday, March 5th--i.e. the day after The TV of Tomorrow Show 2010 ). The schedule is included in full below, and a PDF version can be downloaded here .

While EBIF Intensive tickets are priced at $ 875 , TV of Tomorrow Show 2010 attendees and...

Clearleap, FourthWall Media Create EBIF-Based, Video-Centric Interactive TV Weather App

--App, Featuring Content from The Weather Channel, to Be Demo'd at CableLabs Winter Conference
Clearleap , an Atlanta-based company which offers a technology platform for bringing Internet-sourced video content to television sets, and FourthWall Media , the interactive TV technology company formerly known as BIAP (note: for more on the company's rebranding, see the article published on itvt.com, October 26th ), will today announce that they have partnered to create a video-centric, unbound EBIF interactive weather application featuring content from The Weather Channel . According to the companies, the...

[itvt] Presents "EBIF Intensive," a One-Day Workshop Featuring Canoe Ventures and CableLabs

--Will Take Place March 5th, Immediately after The TV of Tomorrow Show
--Tickets on Sale Now: Special Low Rates for TV of Tomorrow Show Attendees and Speakers
[itvt] is pleased to present " EBIF Intensive ," a special one-day workshop/dialog event that will take place in San Francisco's Yerba Buena Center for the Arts on March 5th, the day after The TV of Tomorrow Show (March 3rd and 4th) .

The event--which will be informal, intimate, interactive, and, of course, intensive--is sponsored by Canoe Ventures and CableLabs, the two organizations tasked with developing and implementing the US cable industry's...

Showtime Networks, Betfair Launch Interactive TV Widgets

--Both Widgets Designed for Connected TV Sets Running Yahoo! TV Widget Platform
Premium programmer, Showtime Networks , on Wednesday announced the launch of the Showtime TV Widget , an interactive TV application designed for Internet-connected TV sets running the Yahoo! TV Widget Engine platform. According to the company, the new widget will provide viewers with interactive TV services, free sample episodes of Showtime original series season premieres, behind-the-scenes video features, "value-added content," and other "insider extras," via their connected TV's. "With the launch of the Showtime TV...

Sony Files Patent Application for "Mystery Science Theater 3000"-Like Interactive TV Technology

--Applications Include Letting Viewers Have Avatars Toss Tomatoes at Characters in a TV Show
Sony Computer Entertainment America has filed a patent application for an interactive TV technology that would superimpose viewer-controlled avatars on top of a TV show or movie--thus resulting in an experience which might be described as an interactive version of the cult show, "Mystery Science Theater 3000" (which is actually referenced in the patent application). "In an embodiment of the invention, users are enabled to interact with enhanced interactive productions of television shows or movies,...

New Interviews on Real-Time VOD Ad Insertion and Developing ARG's for "Lost" and "FlashForward"

--Plus The iTV Doctor on Interactive TV for "Fans," Set Top Box 2009 Coverage, and More
[itvt] has just published interviews with senior executives from 1) BlackArrow , an advanced advertising specialist which announced earlier this week that its VOD ad-insertion platform--which enables ads to be inserted into VOD content on-the-fly--has gone live with Comcast in Jacksonville, Florida; and 2) Hoodlum , an alternate reality gaming (ARG) specialist which recently won a primetime Emmy for "The Dharma Initiative: Dharma Wants You," an ARG it created for the ABC drama series, "Lost,"...

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