interactive tv

Electra Provides More Details about its Trove Interactive TV Platform, Secures Deal with ST

--Says Trove Will Launch under "Channel Zero" Brand on UK's Freeview DTT Platform "Imminently"
Electra Entertainment --a company that was founded in early 2003 by Static 2358 founder, Jasper Smith, and former Gemstar-TV Guide CTO, Jonathan Drazin (note: Smith serves as its CEO and Drazin as its CTO; its chairman is former BT and BSkyB director, John Swingewood)--on Monday provided a few more details about its flagship Trove interactive TV technology. According to the company, the technology will power "hours of rich interactive entertainment and IP connectivity" for TV...

BBC Unveils its Red-Button Interactive TV Schedule for Next Two Weeks

The BBC announced last week the line-up of content that will be available through its red-button interactive TV service for the next two weeks and beyond: From 6:00AM to 7:00PM, October 11th-16th, digital viewers will be able to press red to access a video-enabled quiz based on the CBeebies mathematics-themed show, " Numberjacks ." The quiz presents viewers with 10 clips, each of which is followed by a question that they can answer by pressing...

CBS Interactive Teams with AT&T and Mediaedge: cia on Two New Interactive Web Series

--NBC.com Streaming Full Episodes of "Saturday Night Live" Immediately after Broadcast
CBS Interactive last week announced the launch of two new, conceptually similar, interactive broadband video series: " TV in a Flash " for TV.com, and " Sports in a Flash " for CBSSports.com. Each show is a two-minute online wrap-up that offers short content clips in order to provide viewers with updates on the latest news in TV and sports respectively. They were jointly developed by CBS Interactive, sponsor AT&T, and the latter's media agency,...

Interactive TV Company, Mirada, Hails Financial Results as Evidence of a "Clear Turnaround"

--Company Sees Significant Reduction in Operating Expenses
Mirada , the Anglo-Spanish interactive TV company that was formed via the merger of YooMedia and Fresh IT (for extensive background on the merger, see [itvt] Issue 7.87 Part 3 ), released financial results, Tuesday, for the 12-month period, ended March 31st. According to the company, the results--for the first full year of trading since the February, 2008 YooMedia-FreshIT merger that formed it--show that the integration of the two companies has been successful; that global...

Cablevision to Launch Interactive TV Advertising Service, Optimum Select

New York-area MSO, Cablevision , on Wednesday announced the launch of a new interactive TV advertising service called Optimum Select . According to the company--which for some time now has offered interactive TV-enabled sponsored channels (customers for which include Disney, Mattel, the US Navy, and Bermuda Tourism-- see, for example, the article published on itvt.com, August 12th ), and which has also launched an addressable advertising service, based on technologies from Visible World, to around...

Exclusive: Winners of the 2009 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media

The Academy of Television Arts & Sciences has revealed the winners of the Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media . The Interactive Media Emmys recognize excellence in two areas of competition: 1) Outstanding Creative Achievement in Interactive Media: Fiction (note: according to the Television Academy, this award category recognizes "outstanding fiction-based interactive programs or series presenting opportunities for audience engagement" and offering "content beyond passive, linear television viewing"); and 2) Outstanding...

OpenTV Reports Higher Revenues, Swings to a Profit

Interactive TV and advanced advertising software provider, OpenTV , on Thursday released financial results for the second quarter: Revenues totaled $27.6 million, compared to $26.8 million for the year-ago quarter. Royalties and licenses revenues increased 7.1% to $19.5 million, while services and other revenues decreased 5.8% to $8.1 million. Adjusted EBITDA before unusual items was $4 million, compared to $2.5 million for the year-ago quarter. Net income was $1.7 million, or $0.01 per share, compared...

FCC Chair Tells Senate Panel that Interactive TV Ads Should Be Prohibited in Children's Programming

The new FCC chairman, Julius Genachowski , told a Senate panel Wednesday that he believes interactive TV advertising and sponsorship should not be allowed in children's programming without some kind of mechanism for parental opt-in. Genachowski's statement reinforced a tentative conclusion reached by the communications regulator back in 2004, that such advertising should be prohibited unless it provides such an opt-in mechanism. "Five years ago, the Commission reached the tentative conclusion for DTV that, absent...

BBC Unveils its Red Button Interactive TV Schedule for the Coming Weeks

The BBC announced Wednesday the line-up of content that will be available through its red-button interactive TV service for the next two weeks (and beyond). Here are the highlights: For the 2009 Proms season, BBC Red Button is launching a new feature called "Maestro Cam." Over the course of five Proms concerts, the corporation says, the feature will give digital viewers who press red a "unique insight" into the art of conducting via a dedicated...

S4C Taps Ensequence to Create and Deploy Interactive TV Services on Freeview and Sky

--Ensequence Using S&T's MHEG Presenter to Deliver ITV Services to Freeview
Portland, Oregon-based interactive TV authoring solutions provider, Ensequence , announced Monday that it has been chosen by Welsh-language broadcaster, S4C , to create and deploy interactive TV services for the UK's Freeview free-to-air digital terrestrial and Sky pay-TV digital satellite platforms. The new deal represents Ensequence's first multiplatform deployment in the UK. Ensequence says that it has selected MHEG Presenter technology from Strategy & Technology to deliver the interactive TV services it is providing on...

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