interactive tv

Radio: Microsoft TV Execs Discuss the Upcoming uxTV Conference on Interactive TV Design

Microsoft TV is organizing and exclusively sponsoring uxTV 2008 , a

[itvt] Radio: Interactive Olympics Coverage

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Dalen Harrison , CEO of
Ensequence ; Peter Low , president and COO of Ensequence; Bill
Niemeyer , chief of analysis and research at BlackArrow ; Gowri
Shankar , SVP of sales and business development at

LiveHive Teams with Nissan on Two-Screen Interactive TV Application

--Is Tapped by NBC to Provide Two-Screen Application for the Olympics

--Develops Social TV Application for Facebook Users

LiveHive Systems, an Ontario-based company that specializes in
two-screen interactive TV solutions, is partnering with automaker,
Nissan, on a two-screen ITV application to accompany CFL telecasts
(note: the company has also been tapped by NBC to provide a
two-screen ITV application to accompany its coverage of the Beijing
Olympics--see article in this issue). The application, which is entitled
"Nissan Make the Call" and which launched in late June, will be
available with 72 regular-season games, as well as with playoff games,
including the Grey Cup. This represents the first time that LiveHive has

CBS, NBC Tap AirPlay for Multiplayer Interactive TV Gaming

AirPlay, a San Francisco-based company that specializes in enabling
multiplayer, play-along mobile and Web-based gaming for TV shows
(note: the company's offerings include "NFL Call-the-Play Football,"
"NBA Realtime Fantasy" and "Deal or No Deal: Live TV Challenge";
for an in-depth overview of the company, see [itvt]'s interview with its
chairman and CEO, Morgan Guenther, in Issue 7.71), has been tapped
by CBS to provide a live, interactive experience for the reality show,
"Big Brother 10." Since July 10th, viewers of the show have been able
to play a game called "Big Brother: Live TV Challenge" (note: the
game is also available on the Web), that allows them to chat with one

Welsh Broadcaster, S4C, to Offer English-Language Commentary via ITV

UK Welsh-language broadcaster, S4C, which in 2005 signed a
long-term interactive TV infrastructure and services deal with emuse,
has announced plans to offer English-language commentary, via the red
button, for its coverage of soccer and rugby. Until now, the coverage
has been presented in Welsh, with English subtitles. The new
application will be available in Wales on S4C on Freeview, Freesat,
and Virgin TV, and on S4C's digital channel, S4C Digidol, on Sky. In
the rest of the UK, it will be available on S4C on Sky and Freesat.
"S4C is a Welsh-language broadcaster with a remit to provide
high-quality programs in the Welsh language," S4C CEO, Iona Jones,

DirecTV Offers Multiscreen Interactive TV Application for Wimbledon

--Launches DirecTV on Demand across the US

--Teams with NBC Universal for Olympics VOD Package

--Begins Offering Eurocinema VOD Service

Satellite TV provider, DirecTV, recently teamed with ESPN2 to offer a
multiscreen interactive TV service in association with the annual
Wimbledon tennis championship (note: rival satellite TV provider,
DISH Network, offered a similar service--see article in this issue). The
companies, which in May also collaborated on an ITV app for the
French Open tennis championship (see [itvt] Issue 7.87 Part 3), used
the Wimbledon app to offer nearly 200 hours of coverage of the first
five days of the championship. "With DirecTV's coverage of the French

MTV Networks, Cadbury, DISH Bring Sponsored Interactivity to "Queen Bees"

--DISH Offers Multiscreen Interactive TV App for Wimbledon MTV Networks is partnering with chocolate and candy maker,
Cadbury, and satellite TV provider, DISH Network, on what it says is
its first-ever advertiser-supported interactive TV campaign. The
campaign consists of ITV voting and polling--sponsored by Cadbury's
Sour Patch Kids chewy candy, and available exclusively on DISH
Network--during the new reality TV series, "Queen Bees," which airs
on MTV-owned children's channel, The N (note: the series follows
seven self-centered "mean girls" as they attempt to "better themselves
from the inside out"). "We're working hard to reinvent commercial time

UK Broadcaster ITV's Broadband Video Service Proves Popular and ITV Local to Offer Video of Early Rounds of the FA Cup UK commercial broadcaster, ITV (note: the company's brand is an
acronym for "Independent Television Network"), says that usage of its
broadband video service has grown by 362% since August, 2007.
According to the company: Video views on its and ITV Local Web sites grew 21% per
month in the first half of...

Sky Taps Pluck to Add Social Media Functionality to its Web Portal

UK satellite-TV provider, BSkyB, is teaming with Pluck, a company
that specializes in providing social media capabilities to businesses, to
embed a range of social media services in its Web portal (includes such
sites as, and The new
functionality, which is scheduled to be rolled out across the entire
portal this fall, will be offered under the brand, Sky Community.

Scaent Group Acquires 10% Stake in Ocean Blue

--Ocean Blue Develops Hot-Plug USB Extension for Inexpensive PVR The Scaent Group, a company best known for its energy-related
business, has acquired a 10% stake in Bristol, UK-based digital TV
software provider, Ocean Blue. "The Scaent Group can provide access
to capital and extensive resource to help build the business, and provide
access to additional markets, especially the FSU, Baltic and
Scandinavian region," Scaent Group EVP, Derek McLennan, said in a
prepared statement. "I'm confident, that our partnership will result in
Ocean Blue's products securing an even more significant market share
in this booming sector. "Added Scaent Group EVP, Jonas
Garbaravicius: "The Scaent Group's strategy during the last two years