itaas in tru2way/ETV Deal with Comcast Media Center

--Adds Four New Members to its istart ETV Developer Program Comcast Media Center (CMC) and Atlanta-based interactive TV technologies and services company, itaas, have signed a joint marketing agreement that they say will see them teaming to provide expanded tru2way- and ETV/EBIF-compliant application development and testing support for CMC's HITS AxIS platform. (Note: HITS AxIS--whose name stands for "Headend In The Sky Advanced Interactive Services," and which was developed in collaboration with Vidiom and TVWorks--is...

itaas's Rustagi and TVWorks' Thomson on the Companies' New ETV/tru2way Partnership

itaas-Vibha Rustagi-3.jpg

At the NCTA Cable Show in New Orleans last month, itaas--a company which, among other things, operates developer programs,
under the brand "istart," for Time Warner Cable's Mystro Digital Navigator (MDN) and OCAP Digital Navigator (ODN) platforms and for Cisco's SARA/PowerTV and OCAP Axiom platforms--announced
that it has been tapped by TVWorks--a joint venture between Comcast
and Cox whose forbears include Liberate Technologies and
MetaTV--to operate a developer program...