itv

Leap Media Group Launches AdYield.tv Platform for Planning and Buying Advanced TV Advertising

--Leap Media Co-Founders, Stuart Lipson and Chris Pizzurro, Explain the New Platform to [itvt]'s Tracy Swedlow
Leap Media Group , a digital media agency that offers media planning, creative, research and other services to advertising agencies looking to develop interactive TV campaigns for their clients, will today (Monday) announce the beta release of its AdYield.tv software ( http://www.adyield.tv ). The company bills the new offering as empowering advertisers to plan and buy advanced TV advertising (including, it says, any ad unit on TV "beyond the :30 commercial"--such as, for example, ITV...

Interactive TV News Round-Up (V): ITV, Miniweb, Syabas, Vestel, MSNBC, NBA

--ITV to Revamp Commercial and Online Division for Multiplatform
--Miniweb in Connected-TV Deals with Syabas, Vestel
--MSNBC Launches Social TV-Enabled iPad App to Accompany "Rachel Maddow Show"
--NBA Game Time to Launch on Connected-TV Platforms from LG, Panasonic, Samsung
Due to the large volume of news generated by the Consumer Electronics Show (CES), which took place last week in Las Vegas, we are covering stories in this issue in summary/round-up form. Our regular news coverage will return shortly. UK commercial terrestrial broadcaster, ITV , has announced that it is revamping its commercial and online division as part of a strategic plan to "create world-class content, delivered across multiple platforms." According to the company, the...

"Tcommerce: Transforming the Economics of Television" at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDIN G of " Tcommerce: Transforming the Economics of Television ," a session at TVOT NYC Intensive (November 18th, 2010).

The panelists for the session were:

* Elizabeth Braiman , manager of distribution development, A&E Television Networks
* Bill Brand , EVP of programming, marketing and business development, HSN
* Ellen Dudar , chief product officer, FourthWall Media
*...

"Pay TV Embraces IP and the Cloud" at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of " Pay TV Embraces IP and the Cloud ," a session at TVOT NYC Intensive (November 18th, 2010).

The panelists for the session were:
* Braxton Jarratt , CEO of Clearleap
* Craig Leddy , principal of Interactive TV Works (moderator)
* Tara Maitra , VP and general manager of content services and advertising sales at TiVo
* Paul...

Interactive TV News Round-Up (V): HSN, IMAGE, Inview, Trident Microsystems, ITV, Channel 4, PlayStation 3, Mirada

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news in round-up/summary form. Due to the volume of news we are covering in this issue, our summaries are somewhat more abbreviated than usual (note: extensive background information on most of the companies and technologies covered in this issue can be found by using itvt.com's search functionality). We apologize for any inconvenience to our readers: our regular...

Data, Targeting and Messaging at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of " The Recursive Ménage à Trois: Data, Targeting and Messaging ," a panel session at TVOT NYC Intensive .

The panelists for the session were: Seth Haberman , CEO, Visible World (moderator) Lawrence Kimmel , CEO, Direct Marketing Association Dave Morgan , CEO, Simulmedia Bruce Nelson , vice chairman, Omnicom Group William Nowacki , managing partner and lead principal, Opera Analytics Ed Swindler...

"The State of Cable Interactive TV" at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of " The State of Cable Interactive TV ," the opening panel session at TVOT NYC Intensive.

The panelists for the session were:
-- Chris Faw , SVP of operations, Time Warner Cable Media Sales
-- Mark Hess , SVP of video business and product development, Comcast
-- Arthur Orduna , CTO, Canoe Ventures
-- Tracy Swedlow , editor-in-chief, [itvt]...

News Round-Up (VI): Tim Hanlon, Mediabrands, Hillcrest Labs, Innovid, ITV, Leap Media, Logitech, DISH Network, Google TV

--Tim Hanlon to Head Up Mediabrands' Velociter Investment Arm
--Hillcrest Labs Launches New Version of its Kylo Web Browser for TV
--Interactive Video Advertising Company, Innovid, Raises $4.1 Million
--ITV Considering Charging Viewers for Access to Alternative "Coronation Street" Endings Online
--Leap Media Group in Advanced Advertising Partnership with Acxiom
--Logitech Launches Google TV Device
--Logitech in Google TV Marketing Partnership with DISH Network
Because the [itvt] editorial team is busy working on TVOT NYC Intensive (November 18th in New York City), our new show on the national interactive TV platform and the emerging ITV economy, we are covering recent news in round-up/summary form. We apologize for any inconvenience to our readers. Interactive TV/advanced advertising industry veteran, Tim Hanlon , has been named CEO and managing director of Velociter , Mediabrands' newly rebranded strategic partnership and investment arm. Hillcrest...

News Round-Up (VIII): Philo, Red Bee Media, ITV, Roku, Hulu, Ooyala, Sezmi, YTL, Sony, Google TV

--Philo in Social TV Marketing Partnership with Starcom USA
--Red Bee Media in VOD Deal with UK Broadcaster, ITV
--Roku Unveils New Product Line-Up
--Roku in Content Deals with Hulu, Ooyala
--Sezmi in Wireless Hybrid TV Partnership with Malaysia's YTL
--Sony Launches Line of Google TV Devices
Because the [itvt] editorial team is busy working on TVOT NYC Intensive (November 18th in New York City), our new show on the national interactive TV platform and the emerging ITV economy, we are covering recent news in round-up/summary form. We apologize for any inconvenience to our readers. Social TV company, Philo , has announced "a first-of-its-kind partnership with media agency, Starcom USA," in support of the new Touchstone movie, "You Again." "Viewers tuning in...

News Round-Up (IV): itaas, ITV, Justin.tv

--itaas Names Interactive TV Industry Veteran, Roger Demuth, VP of Engineering
--ITV Launches Social Networking Game for its Long-Running Soap Opera, "Coronation Street"
--Justin.tv Now Supports Live Broadcasting on iPhone
Due to the large volume of interactive TV-related news generated over the past few days, we are covering stories in this issue in round-up format. Our regular news coverage will return shortly. itaas , an Atlanta-based company which provides a range of software development, integration and testing services for interactive TV (including ETV/EBIF, tru2way and IPTV solutions), has announced the appointments of Roger Demuth as VP of engineering and Beth Erickson as director of account...

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