thePlatform Launches Service to Facilitate Delivery of Video Content to the iPhone

--Brightcove Launches "Developer TV"
Comcast-owned white-label video management company, thePlatform , has launched a service intended to make it easier for its customers to deliver video content to the Apple iPhone . "As you may know, delivering mobile content sometimes requires specialized development resources," the company wrote on its blog, Wednesday. "And if you're developing a custom application for the iPhone, going through the Apple App Store approval process can add extra work. thePlatform wanted to make the mobile...

Samsung to Use Current TV's User-Generated Advertising Service to Promote New "Blue Earth" Phone

Current Media --the company founded by former vice president, Al Gore, and his business partner, Joel Hyatt, that operates Current TV, an interactive TV channel devoted to short-form informational programs, dubbed "pods," around 30% of which are contributed by viewers via its Web site (note: the channel, whose distribution partners include Comcast, Time Warner Cable, DirecTV, Dish Network, Verizon, AT&T, BSkyB, Virgin Media, and Sky Italia, also invites viewers to help determine its programming schedule...

[itvt] Presents...The TV of Tomorrow Show 2010

InteractiveTV Today [itvt] , the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the fourth annual TV of Tomorrow Show , March 3rd-4th (Wednesday-Thursday), 2010 in San Francisco, California at the famous Yerba Buena Center for the Arts. The first three TV of Tomorrow Shows were praised by sponsors, speakers, exhibitors and attendees not only as true experts' conferences that attracted a veritable "who's who" of...

iPhone Round-Up: CBS News, "Dancing with the Stars," HAVA, YouTube

CBS's CBS Mobile and CBS News arms last week announced the launch of a CBS News application for the iPhone and iPod touch. According to the broadcaster, features of the new app, which is available for free in the Apple App Store, include: Breaking news from CBS News and Dedicated homepages for CBS News shows such as "CBS Evening News with Katie Couric," "The Early Show," "48 Hours Mystery," "60 Minutes," "Sunday Morning," "Face...

ATSC Approves Standard Enabling Interactive TV on Mobile Devices

--A/153 ATSC Mobile DTV Standard Incorporates Extensible IP-Based Transport System
International digital TV standards body, the Advanced Television Systems Committee (ATSC) , on Friday announced that it has officially approved the A/153 ATSC Mobile DTV Standard. According to the organization, the new standard defines the technical specifications necessary for broadcasters to provide new services to mobile and handheld devices (including mobile phones, handheld DTV's, laptops and in-vehicle entertainment systems) using their DTV transmissions. The new services are carried alongside current DTV services, in existing digital...

News Round-Up

--BBC to Offer One-Off "Casualty" Webisode via Web, Mobile and Red Button
--BBC Worldwide Exec Discusses Plans for iPlayer-Like Paid VOD Service for International Markets
--Boxee App for Justin.TV Launches
--McObject Launches Database System for EPG's
--Interactive Video Company, PermissionTV, Changes Name to VisibleGains, Focuses on B2B
--Web-to-TV Browser Company, Personal Web Systems, Raises $1.2 Million
--JD Power Survey Finds Increased DVR Usage, Slightly Lower VOD Usage
--Qualcomm's FLO TV Launches Dedicated Mobile TV Device
--ScanScout Launches New Interactive Video Ad Unit
--India's NDTV Selects Tata Communications' BitGravity-Powered LiveBroadcast Streaming Service
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: The BBC has announced plans to offer a one-off Webisode of its medical drama, "Casualty," on October 31st. In addition to the BBC's Web site ( ) the Webisode will be available through the red button and on mobiles. managing director, Luke Bradley-Jones , discusses BBC Worldwide 's plans to launch a paid version of...

SinglePoint Trumpets Success of its SingleBrand Ad Marketplace

--Service Is a Real-Time Mobile Ad Marketplace for Avails Generated by SMS-Driven Interactive TV
SinglePoint , a company which specializes in mobile-based interactive and participation TV, and which last year was chosen by NBC Universal to provide mobile interactive TV services across a broad range of its programming and channels, said Wednesday that its SingleBrand Ad Marketplace, which launched less than a year ago, is gaining significant momentum. According to the company, the total number of unique users for the service has reached 11 million, and SMS advertising has...

Showtime Teams with Transpera on Free, Ad-Supported iPhone/iPod touch Application

Premium programmer, Showtime Networks , launched a free iPhone/iPod touch application, Tuesday, in the Apple App Store. The app, which is powered by mobile video delivery and advertising network provider Transpera , allows users to sample a selection of full episodes and video clips from various Showtime original series, and also allows targeted, dynamic mobile advertising, the company says. Showtime original series offering full episodes on the new iPhone app include "Dexter" and "Californication" (whose...

Targeting TV Widget Space, Sigma Designs Announces "Broad Scale Support" for Android OS

--Will Offer Vantage 8654 SDK's for Porting Android Apps to its IP Set-Top Box and Blu-ray Platforms
Sigma Designs , a provider of system-on-a-chip (SoC) solutions for set-top boxes and consumer electronics, announced Tuesday that it is committed to "broad scale support" of the Android operating system on its media-processor SoC's, and also announced the availability of a ported version of Android on its Vantage SMP8654 development platform. In addition, the company said that it will be teaming with MIPS Technologies to demo Android-powered 1080p video on a full-HD flat-screen display at...

Univision Launches Free "Univision Movil" Video App for Apple iPhone/iPod touch

--Al Jazeera Launches Mobile Video App for Symbian and Windows Mobile Phones
Spanish-language broadcaster Univision 's Univision Interactive Media arm has launched a " Univision Movil " application for the Apple iPhone/iPod touch. The free app, which is now available in the Apple App Store, provides users with access to short- and long-form content from Univision's shows via what the broadcaster claims is an "easy-to-navigate and innovative" multi-touch user interface. Video is presented in a number of categories, including news, entertainment, soccer, TV shows, sports, horoscopes and...