--ANA Study: Advertisers Increasingly Interested in Second-Screen, Connected-TV, Addressable Ads
--Skyviia to Integrate ANT's HbbTV Platform into its New SoC Solutions
--WOW! Launches Arris's Moxi-Based Whole-Home Solution
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. The Association of National Advertisers (ANA) recently teamed with Forrester Research on a survey of around 100 national advertisers. Among other things, the study appears to show that advertisers are increasingly interested in broadcast-synchronized second-screen advertising, connected-TV advertising, set-top box data, and addressable advertising. "Compared to 2010, the number...