News Round-Up

--Report: Google CEO, Schmidt, Championing "Interactive Video Ads"
--Reports: Hulu Planning International Hulu Plus Launch, Is in Talks about Launching on US Cable VOD
--MTV Acquires Social Gaming Company, Social Express
--Panasonic in VieraCast OTT Deal with AceTrax
--PlaySpan Launches Micropayments Service for Broadband Video
--USPTO Suspends DISH Network's Application to Trademark "TV Everywhere"
--Comcast Attempting to Register "DVR2Go" with USPTO
--Visiware Develops Multiplayer Skill-Based Internet Games for France's TF1
--YouTube Announces 4K Support, Partner Grants Program
Here are some other interactive TV-related stories we didn't have room for in this issue: Google is championing "interactive video ads," the company's CEO, Eric Schmidt, told the Wall Street Journal's Jessica Vascellaro at Allen & Co.'s Sun Valley conference last week. "Such ads, which could appear anywhere on a Web page, not just inside a video, would be like mini-Web pages," Vascellaro writes. "That means they could allow Web users to watch a video,...

Ben Silverman's Electus, MTV, P&G and Actress America Ferrera to Produce Interactive TV Show

--"Multicultural Interactive Series" Will Let Viewers Help Determine its Storylines
--iPhone/iPod touch/iPad App Launched for Fox Network Medical Drama Series, "House"
--CBS's Online Companion Series, "Ghost Whisperer: The Other Side" Returns for Fourth Season
MTV Networks and veteran producer Ben Silverman 's Electus studio on Monday announced plans to develop and produce "the first-ever multicultural, interactive series built for the digital age for MTV." The series, entitled " Pedro & Maria " and billed as a "modern-day Romeo & Juliet" story, will be executive produced by Silverman and by actress America Ferrera ("Ugly Betty") and her production company, Take Fountain ; co-executive produced by Quiara Alegria Hudes (author of...

Apple iPad TV and Video News Round-Up

--Brightcove, CBS, Discovery, Disney, Howcast, Jackson Fish Market, MTV, NBA, NBC, Netflix, The Weather Channel, Ustream, Yahoo!, and More
Here is a round-up of recent announcements and news related to the Apple iPad which [itvt] readers might find of interest: Apple has published a list of Web sites that offer iPad-compatible video. The sites include,,,, and, among others. Spin Media has announced that it will use Brightcove's new Brightcove Experience for HTML5 solution to deliver video to the iPad, as well as to the Apple iPhone and iPod...

Immersive Media Powers 360-Degree Interactive Video for CBC/Radio Canada and MTV Networks

Immersive Media --a company which has developed a patented technology, dubbed IM LIVE, that enables viewer-controlled, 360-degree, live, full-motion, interactive video experiences (note: the experience of watching video powered by the technology is akin to watching a video version of Google Street View), and which recently announced a deployment of the technology with Canada's MuchMusic ( see the article published on, November 9th )--last week announced deployments with CBC/Radio-Canada and with MTV Networks ...

MTV, 20th Century Fox to Host Interactive Live Streaming "Avatar" Event, Featuring James Cameron

--Event Will Be Available on, Facebook
MTV Networks and Twentieth Century Fox have announced plans for an interactive/social live-streaming event designed to promote the new James Cameron movie, "Avatar" (note: an Adobe AIR-based, clickable, interactive video trailer for "Avatar" was launched last week-- see the article published on, November 30th ). The event, dubbed "Avatar Live" and sponsored by LG Mobile Phones, will stream in HD simultaneously on and Facebook on December 3rd at 3:00PM Eastern/12:00PM Pacific, and will...

MTV Offers Twitter Visualization Tool, Interactive Video Feed and Other Enhancements for VMA's

MTV offered a range of interactive and new media enhancements to complement its broadcast of the 2009 MTV Video Music Awards Sunday night. The broadcaster teamed with social media measurement company, Radian6, and design firm, Stamen, to develop a " Twitter visualization " tool that it billed as allowing it to track "the real-time aggregate activity and volume of buzz" around what was happening live on and before the show, and then report on air...

MTV Teams with Big Stage Entertainment on Interactive Viral Video Promotion for "Jackass"

--Promotion Lets Viewers Superimpose 3D Clones of Themselves on "Jackass" Stars
MTV has teamed with interactive video company, Big Stage Entertainment , on an interactive viral video promotion for the show, " Jackass ." Dubbed "Be a Jackass" and located on the show's Web site (, the free promotion invites viewers to digitally superimpose their faces on Johnny Knoxville, Steve-O and other personalities from the show as they perform their signature outrageous stunts. According to MTV, viewers use BackStage, a 3D face modeling technology from Big...

Interactive Music Video from Cold War Kids Debuts on

--Video Allows Viewers to Remix Tracks in Real Time
Music programmer, MTV , announced Wednesday that will be the "exclusive home" for the debut of an interactive music video for the song, "I've Seen Enough," from the indie-rock band, Cold War Kids . According to MTV, the video, which was directed by Sam Jones of production house, Tool of North America (note: Jones' other credits include a documentary on the band, Wilco, entitled "I Am Trying to Break Your Heart"), was specifically designed...

MTV Announces Plans for Live, Daily, Twitter-Driven Show

--Show Will also Invite Viewers to Upload Videos
MTV announced plans for a new, one-hour, daily, live entertainment show, Tuesday, that it says will make viewers "the stars of the program." The show--which has the working title, " The Alexa Chung Show ," and which will be hosted by the eponymous UK TV personality and model--will employ microblogging/social media service, Twitter, to allow viewers to "interact with Alexa, celebrity talent, their own friends and the rest of the pop culture-loving world on the...

Ensequence Builds ITV Apps for DISH, NBC, MTV, Pepsi, Verizon, QVC UK

VMA-Ensequence-VMA Interactive-2008-sm.jpg
Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, has generated a fair amount of news over the past few weeks: The company was recently tapped by MTV Networks and Pepsi to create an interactive TV application to accompany the 2008 MTV Video Music Awards on DISH Network. Starting the week of August 25th, DISH Network viewers were able to use their remote controls to vote for the VMAs' Pepsi-sponsored Best New Artist Award, and to...